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Entries tagged with “
Zappos
”April 12, 2012 8:09 PM
The Drug Of Content tagged “Zappos”
At what point will the proverbial levee break? Marketers are busy telling their clients to start producing content or suffer the wrath of becoming irrelevant. My hand is raised and my head is bowed down in shame. Content needs to... Read more
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March 31, 2012 7:14 AM
Horizontal Marketing tagged “Zappos”
Warning: this going to sound self-serving: Marketing has to stop being a vertical within the business and must become horizontal across all business lines. Period. End of sentence. Businesses, fundamentally see the concept of social business as a fad. As... Read more
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March 7, 2012 9:51 PM
The Do Not Track Button tagged “Zappos”
What kind of experience do you want? Marketers have abused the anonymity of IP addresses for too long and now consumers (and journalists) are fighting back... and they're fighting mad. Everything you say and do online can and is being... Read more
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January 11, 2012 3:59 PM
What Is Your Marketing Trying To Do? tagged “Zappos”
The quick answer is: sell more. We can talk about building brand affinity, loyalty programs, engaging the consumers and all of the other stuff, but if your marketing is not driving sales, it is failed and flawed. Sorry. We can... Read more
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November 19, 201112:09 PM
Six Links Worthy Of Your Attention #74 tagged “Zappos”
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more
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October 25, 2011 8:50 AM
The Customer Is (Not) Always Right tagged “Zappos”
There's an ongoing business axiom that defines customer service: "the customer is always right." Publicly, this may be the proper posture. People like Tony Hsieh (CEO of Zappos and the author of the best-selling business book, Delivering Happiness) built his... Read more
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February 27, 2011 1:14 PM
The Future Of Marketing Innovation tagged “Zappos”
Episode #242 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. What will it take for there to be true innovation in Marketing? It's not just a question that... Read more
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February 27, 201112:54 PM
SPOS #242 - Marketing Innovation With Edward Boches tagged “Zappos”
Welcome to episode #242 of Six Pixels Of Separation - The Twist Image Podcast. What will it take for there to be true innovation in Marketing? It's not just a question that I kick around at the office, on the... Read more
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August 9, 2010 7:53 AM
When Not Responding Online Is The Right Response tagged “Zappos”
The common online rhetoric is to respond to everything that is being said about your brand. That could be a mistake. With new Social Media monitoring tools - or just some careful snooping around - it has never been easier... Read more
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July 14, 2010 8:03 PM
6 New Business Books Worthy Of Your Time And Attention tagged “Zappos”
There is a whole new stack of new business books that require your attention. Here are just 6 that I'm about to devour. Cognitive Surplus by Clay Shirky. I only have about ten pages left in this book, and it's... Read more
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April 9, 2010 9:26 PM
All You Need Is Love (And Then Comes The Business) tagged “Zappos”
Art first. Business second. If you get the chance, be sure to watch the documentary, All Together Now. The feature-length documentary chronicles the making of The Beatles' Love show by Cirque du Soleil. It's a staggering work of creativity,... Read more
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April 1, 201011:25 AM
The Business Of Kindness tagged “Zappos”
Is it that hard to be kind to one another? It's an important question to ask. Not just in life, but in business as well. Is the simple act of having a culture of kindness going to affect the bottom... Read more
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March 24, 201010:05 AM
CTRL-ALT-DEL - It's Time For A Business Reboot tagged “Zappos”
Maybe the Internet changed much more than we think? Maybe businesses have to reinvent not only themselves, but the entire industry they serve? Its very survival could depend on it. The truth of the matter is that the business world... Read more
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December 22, 200910:37 PM
On Shopping tagged “Zappos”
At this time of year, the tensions run high. Brawls in shopping malls and near-death experiences in the parking lot. In all of this, the face of shopping continues to change. Sometimes, the transition in human behaviour happens very fast... Read more
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August 3, 2009 8:49 AM
SPOS #165 - Media Hacks #14 tagged “Zappos”
Welcome to episode #165 of Six Pixels Of Separation - The Twist Image Podcast. Another fine mess that these guys have gotten me into. This is the new episode of Media Hacks and features some great conversation and some coloured... Read more
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September 17, 2008 8:57 PM
Interesting Stats About Your Brand And Online Opinions tagged “Zappos”
The Internet really is changing everything we know about brands and building loyalty online. There were many stats, graphs and quotes tossed around over the course of the past two days at the Shop.org Annual Summit 08 in Las Vegas.... Read more
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January 19, 2008 3:48 PM
How To Make Money By Giving Something Away For Free tagged “Zappos”
This Social Media - Web 2.0 world we've all come to embrace might well be causing some serious business issues that all of us will have to face in the coming years. While there is no economic proof of this,... Read more
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