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August 27, 201411:45 PM

Breaking Through To The YouTube Culture tagged “Youtuber”

Brands are struggling to understand YouTube. It's a mystery to most brands why some videos work and other don't. There are videos that breakthrough and achieve viral success (the kind of action that then gets picked up and amplified by... Read more

By Mitch Joel


May 6, 201311:55 PM

Pay Closer Attention To YouTube tagged “Youtuber”

It's not just about the views anymore. There are two strikingly new(ish) things happening on YouTube that could very well position it to be one of the most interesting developments in how television (and eve movie-like) content gets consumed and... Read more

By Mitch Joel