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Youtuber

February 14, 2017 2:50 PM

It's Not Easy To Be A Loving Brand These Days tagged “Youtuber”

Be careful what you wish for. Never has a sentiment been so true like it is for brands these day. We have never lived in a more politically-driven and open-social environment at the same time. Brands should be spinning like... Read more

By Mitch Joel

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December 12, 2016 8:03 AM

PewDiePie, YouTubers And The Future Of Celebrity - The Week's CTRL ALT Delete Segment On CHOM 97.7 FM tagged “Youtuber”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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June 16, 201611:56 PM

Don't Confuse An Influencer With Influencer Marketing tagged “Youtuber”

Influencer marketing is all the rage right now. Multi-million dollar businesses are being built around how to connect brands with influencers. In case you didn't know, it's not all that difficult to pay someone that has a large social media... Read more

By Mitch Joel

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June 14, 201611:24 PM

The Art Of Marketing tagged “Youtuber”

What an amazing day we had at The Art of Marketing in Toronto today. Well over three years ago, I begun telling the story of a famed YouTuber that few (outside of her growing audience) had ever heard of. Her... Read more

By Mitch Joel

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April 19, 201611:17 PM

The Big Buzz At Social Media Marketing World tagged “Youtuber”

There's only one thing left for those in social media marketing to talk about. It was a busy two days in San Diego, as Social Media Examiner's Social Media Marketing World came to a close tonight. Podcasting? Blogs? Twitter? YouTube? Facebook?... Read more

By Mitch Joel

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March 10, 201612:41 PM

Amp Up Your Marketing Chops... Welcome To The Art Of Marketing tagged “Youtuber”

Have you been to The Art of Marketing events before? I have had the pleasure of knowing the people behind The Art Of Productions since they started the business. I've spoken at many of their events over the years. So... Read more

By Mitch Joel

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August 27, 201411:45 PM

Breaking Through To The YouTube Culture tagged “Youtuber”

Brands are struggling to understand YouTube. It's a mystery to most brands why some videos work and other don't. There are videos that breakthrough and achieve viral success (the kind of action that then gets picked up and amplified by... Read more

By Mitch Joel

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May 6, 201311:55 PM

Pay Closer Attention To YouTube tagged “Youtuber”

It's not just about the views anymore. There are two strikingly new(ish) things happening on YouTube that could very well position it to be one of the most interesting developments in how television (and eve movie-like) content gets consumed and... Read more

By Mitch Joel


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