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Youtube

October 24, 2014 7:56 PM

Where Does Amazing Work Come From? tagged “Youtube”

Every brand wants amazing work. Every agency wants to create amazing work for the brands that they represent. It doesn't just happen. The cash register doesn't start ringing on its own. Having consumers talk about a brand is rarely something... Read more

By Mitch Joel

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October 17, 2014 5:43 PM

Content Is Not King tagged “Youtube”

It's a pretty bold statement, isn't it? Are we making the wrong assumptions about content? What works? What doesn't work? What makes something go viral? Do you think that BuzzFeed knows the answers to these questions, better than anyone else?... Read more

By Mitch Joel

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October 8, 201411:05 PM

The Five Business Books That Permanently Changed My Life tagged “Youtube”

We buy a lot of books. Many of them don't get read. Sadly. I'm just as guilty as the next person of picking up the latest and greatest business book, with every intention of devouring every page. I fail at... Read more

By Mitch Joel

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October 6, 201411:37 PM

Facebook Is Going To Follow You Everywhere With Atlas tagged “Youtube”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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September 30, 201411:18 PM

The End Of Agile Marketing (Before It Begins) tagged “Youtube”

Is the concept of Agile Marketing a failed state? A few weeks ago, I attended a private event for Chief Marketing Officers. There was a lot of conversation (buzz, excitement, peacocking) over how much smarter brands have become as technology... Read more

By Mitch Joel

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September 25, 201411:04 PM

What Is Your Media Really Trying To Do? tagged “Youtube”

That old saying about advertising and performance. When people talk about media and advertising, they inevitably trot out the old John Wanamaker saying, "Half the money I spend on advertising is wasted; the trouble is I don't know which half."... Read more

By Mitch Joel

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September 24, 201411:39 PM

Blogger Burnout tagged “Youtube”

It's not just blogs. There's burnout at every social media turn. Maybe not on the consumption side, but on the creation/publishing side. A very long time ago, I wrote a post about the quality versus quantity of brands and posting... Read more

By Mitch Joel

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September 18, 201411:44 PM

Enter The Zeitgeist tagged “Youtube”

Welcome to the spirit of the times. The TED conference is my personal escape pod. I've been attending that conference since the last one that was held in Monterey (2008). Someone once described it as "gymnastic for the brains." That... Read more

By Mitch Joel

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September 12, 2014 5:17 PM

History Predicted It... We're All Cyberpunks Now tagged “Youtube”

How much of you is technology... how much of you is human? No idea how this came across my radar, but - like you - I often find myself (late at night) deep down in the YouTube rabbit hole. There... Read more

By Mitch Joel

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September 10, 201410:00 PM

When TV Becomes An Accessory To YouTube tagged “Youtube”

Everyone is talking about video. Have you noticed how on Facebook, some videos in your newsfeed start on their own now? You don't have to click on them. They just start. For some, this is very upsetting and disruptive to... Read more

By Mitch Joel

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September 3, 201411:20 PM

Everything Is Digital tagged “Youtube”

Digital is everything. Are you listening? I read the following quote from a recently published Forrester report titled, The Future Of Business Is Digital: "Business leaders don't think of digital as central to their business because in the past, it... Read more

By Mitch Joel

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August 27, 201411:45 PM

Breaking Through To The YouTube Culture tagged “Youtube”

Brands are struggling to understand YouTube. It's a mystery to most brands why some videos work and other don't. There are videos that breakthrough and achieve viral success (the kind of action that then gets picked up and amplified by... Read more

By Mitch Joel

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August 26, 201411:36 PM

A Twitch In Time tagged “Youtube”

Admit it, you had no idea what Twitch was until Amazon bought it for one billion dollars, right? And suddenly, I'm watching two guys do something in Minecraft, and I have no idea what they're doing because they're speaking Norwegian... Read more

By Mitch Joel

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August 25, 201410:01 AM

Amazon Plus Advertising Equals A Danger To Google tagged “Youtube”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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August 7, 201411:52 PM

Herding Comments In The Digital Wind tagged “Youtube”

The ability to understand the community and engage in the discourse is hitting an all time low (and high) at the same time. Here's a truth: I truly miss the power of the community in social media. It's not that... Read more

By Mitch Joel

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August 5, 201411:49 PM

Want Great Content? Get Better At Conducting Interviews tagged “Youtube”

You see a lot of content. I see a lot of content. Here's a real scenario: an author comes out with a new business book and they do the rounds online. Sadly, what we're all subjected to, is the same... Read more

By Mitch Joel

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August 1, 2014 4:21 PM

The Distortion Of Sound tagged “Youtube”

We have everything that we need at our fingertips. Is that a good thing? Need an article on something? There's a site for that. Need a video tutorial on any topic in the world? These a YouTube channel for that.... Read more

By Mitch Joel

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July 23, 201411:11 PM

Facebook Proves Us All Wrong (And It's Not Just Facebook) tagged “Youtube”

All too often, we fall victim to a the market of one syndrome. I was on Facebook when somebody I know (and respect) said something akin to: "Nobody I know has ever click on a mobile banner ad." That's the... Read more

By Mitch Joel

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July 22, 2014 8:16 AM

Are Your Customers Frozen? Let It Go! tagged “Youtube”

The competition is fierce out there. The battle for the consumer continues to intensify. Brands used to battle with their competitors for the direct relationship, but something new is happening. While I discuss it in much more detail in my... Read more

By Mitch Joel

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July 16, 201411:01 PM

Marketing Fails When You Shift Instead Of Elevate tagged “Youtube”

What are you really doing with your marketing dollars? Digital media advertising is now bigger than TV advertising. I didn't make that up. It's a fact. I'm sure there are some advertising executives who would disagree with the data. I'm... Read more

By Mitch Joel

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