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Youtube

February 2, 2015 9:06 AM

Is Super Bowl Advertising Worth It? tagged “Youtube”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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January 21, 2015 7:14 PM

Find Your Brand Expression tagged “Youtube”

Marketing is a game of differentiation. Some might (fairly) argue that a brand's true "win" happens when they're so unique, that the marketing is baked right into the product and service. It's a high bar to set for most, especially... Read more

By Mitch Joel

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January 12, 201511:03 AM

Native Video Platforms Explode In Popularity... And Twitter's Next. tagged “Youtube”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

Utilities:


January 9, 2015 9:24 PM

Go Ahead And Make A Ruckus tagged “Youtube”

You will find the most amazing things on YouTube. How was your build-up to 2015? Have you stumbled or stuck to your goals? Is your year starting off strong or are you struggling? 2014 was a strange year. Going through... Read more

By Mitch Joel

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January 7, 201511:03 PM

In A World Of Stuntvertising, Taylor Swift Schools Brands tagged “Youtube”

Make them cry. When speaking to marketers about what kind of advertising works, the answer still remains the same: brands must leave a true impression. How is this done? You have to tug at the consumer's heart, by eliciting a... Read more

By Mitch Joel

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January 1, 2015 8:54 PM

My 3 Words For 2015 tagged “Youtube”

Happy New Year! Welcome to 2015. What's your plan? It's the first day of a new year, and you're already stressing out... aren't you? You've set up your resolutions. You've got your goals in place. Maybe you've even created a... Read more

By Mitch Joel

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December 24, 201411:04 PM

The Thing About Serial And The Golden Age Of Podcasting tagged “Youtube”

"Did you catch the season finale of Serial?" If you're into podcasting (like I am), there is not a finer opening liner than the one above. Podcasting has arrived! (as some in the mass media are now proclaiming). Others (like... Read more

By Mitch Joel

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December 23, 201410:27 PM

Content Marketing Is Dead (But There's Always This)... tagged “Youtube”

Content Marketing is dead. Right? That didn't take long. I've been reading this notion of "too much content and not enough value" a lot lately. It usually starts with the premise that consumers simply can't keep up with the pace... Read more

By Mitch Joel

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December 12, 201411:47 PM

How To Generate A Lot Of Creative Ideas Quickly. tagged “Youtube”

How often do you watch something twice that you have seen online? It doesn't happen often for me. In fact, I often have a hard time finishing a video on YouTube that I'm interested in, because there's something on the... Read more

By Mitch Joel

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December 1, 2014 8:22 AM

Cyber Monday... Don't Get Killed (Online) tagged “Youtube”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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November 26, 201411:49 PM

Wonder Through Life. Don't Wander Through Life. tagged “Youtube”

Wonder Through Life. Don't Wander Through Life. What is your purpose? Too many people wander through life. I prefer to wonder through life. One little letter, it makes all the difference. When I was younger (in my mid-teens), I was... Read more

By Mitch Joel

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November 25, 201411:08 PM

The Internet Is Not Just Another Advertising Channel tagged “Youtube”

Advertising Agencies Have Got It All Wrong. It seems like an easy cop out. In fact, one could argue that it's the most simple thing for a traditional agency to say to a client: "don't worry about the Internet. It's... Read more

By Mitch Joel

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November 22, 2014 8:26 AM

Six Links Worthy Of Your Attention #231 tagged “Youtube”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

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November 20, 201411:37 PM

Business Transformation. From Marketers To Makers. tagged “Youtube”

Imagine.  Imagine if someone pulled you aside, and asked you to change everything about yourself. They wanted you to change how you look, how you act, how you think, how you connect with others, and more. Worse (or more importantly),... Read more

By Mitch Joel

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November 18, 2014 8:24 AM

All Filler. No Killer. tagged “Youtube”

Everyone wants a hit.  That was the general sentiment around the rehearsal spaces when I studied music in college. Some dreamed of that "hit" moment happening, once they received a letter accepting them into a symphony orchestra, others imagined that... Read more

By Mitch Joel

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November 17, 2014 9:01 AM

What If Stuff All Had Different Prices, Depending On Who Was Buying it? tagged “Youtube”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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November 7, 2014 5:24 PM

Watch YouTube tagged “Youtube”

YouTube is still very new. This may surprise you, but it's true. YouTube is on the verge of becoming something so much more than just online video.When Google acquired YouTube for $1.6 billion in 2006, it seemed like a strange... Read more

By Mitch Joel

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November 4, 201411:27 PM

How Your Brand Should Tell A Beautiful Story tagged “Youtube”

Before you do anything, please watch this: It's almost perfect, isn't it? I don't even own that much clothing from Patagonia. But, after watching this twenty-plus minute video on YouTube, that will change. So, it's a video with only 300,000... Read more

By Mitch Joel

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November 1, 2014 8:36 AM

Six Links Worthy Of Your Attention #228 tagged “Youtube”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

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October 24, 2014 7:56 PM

Where Does Amazing Work Come From? tagged “Youtube”

Every brand wants amazing work. Every agency wants to create amazing work for the brands that they represent. It doesn't just happen. The cash register doesn't start ringing on its own. Having consumers talk about a brand is rarely something... Read more

By Mitch Joel

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