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Youtube

July 22, 2014 8:16 AM

Are Your Customers Frozen? Let It Go! tagged “Youtube”

The competition is fierce out there. The battle for the consumer continues to intensify. Brands used to battle with their competitors for the direct relationship, but something new is happening. While I discuss it in much more detail in my... Read more

By Mitch Joel

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July 16, 201411:01 PM

Marketing Fails When You Shift Instead Of Elevate tagged “Youtube”

What are you really doing with your marketing dollars? Digital media advertising is now bigger than TV advertising. I didn't make that up. It's a fact. I'm sure there are some advertising executives who would disagree with the data. I'm... Read more

By Mitch Joel

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July 15, 201411:16 PM

The End Of The Dial Tone tagged “Youtube”

Things change quicker than most of us realize. If you speak to marketers about how they are doing in relation to consumers and their mobile usage, it will be a disappointing conversation. If you speak to consumers about how brands... Read more

By Mitch Joel

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July 9, 201411:54 PM

The Chasm Between Knowing And Doing tagged “Youtube”

We have terrible habits, don't we? I have so many issues. There are nights when I go to bed without flossing (I'm just too lazy). That's going to cause some extra scraping by the dental hygienist. I try to eat... Read more

By Mitch Joel

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June 26, 201411:40 PM

Decide Now: Pageviews Or Real Depth tagged “Youtube”

It's hard to get both. Pageviews, clicks, shares... that is the common currency of online marketing these days. Don't kid yourself. When brands talk about engaging consumers on social media, they're not really talking about any depth of engagement or... Read more

By Mitch Joel

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June 23, 2014 7:53 PM

What Google Wants. Google Gets. tagged “Youtube”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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June 21, 2014 8:16 AM

Six Links Worthy Of Your Attention #209 tagged “Youtube”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

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June 16, 2014 4:41 PM

Will You Drive An Open Source Car? tagged “Youtube”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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June 12, 2014 8:44 PM

These Two Data Points Demonstrate What's So Wrong With Marketing Today tagged “Youtube”

You will have to read this twice. It's that incomprehensible. There was an article published today in Marketing Charts titled, Few Digital Marketers Feel That Digital Has Delivered As A Branding Vehicle. I was so depressed after the reading the... Read more

By Mitch Joel

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June 6, 2014 9:21 PM

The Truthiness Of Net Neutrality tagged “Youtube”

Yes, the net neutrality beast is showing some fangs again. Do you want a two-tiered Internet? Should brands that pay be allowed to have superior speed and reach on the Internet? Should all brands have the same speed? Well, if... Read more

By Mitch Joel

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June 2, 2014 8:57 PM

CTRL ALT Delete - Weekly Technology And Digital Media Review - CHOM FM #32 tagged “Youtube”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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May 29, 201410:44 AM

Can Products And Services Be More Social Than Humans? tagged “Youtube”

Can technology make marketers suck less? One could argue that social media - for all of its wonders - has created a new breed of marketer. A hybrid. Ones that aren't solely focused on the creative in the ads, but... Read more

By Mitch Joel

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May 27, 201411:48 PM

The Most Impressive Trends In Digital Media tagged “Youtube”

If there is one deck of slide that marketers should be paying attention to, it is this one. Marketing nerds (like me), wait for Mary Meeker to deliver her annual Internet trends report. The Kleiner Perkins Caufield Byers venture capitalist... Read more

By Mitch Joel

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May 22, 201411:41 PM

What Mad Men Skills Do You Need To Rock Your Marketing? tagged “Youtube”

We talk a lot about Mad Men. We talk a lot about Math Men. (I prefer Mad People and Math People). There is no question that marketers are increasingly required to better understand data, analytics, technology and yes, even math.... Read more

By Mitch Joel

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May 14, 201411:12 PM

The End Of Showrooming (And Webrooming) tagged “Youtube”

We are never going to solve for true consumer-centricity, if we keep acting like this. First, we had "showrooming." Showrooming is when a consumer goes to a physical location and uses a mobile device to either compare prices with other... Read more

By Mitch Joel

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May 13, 2014 3:57 PM

Bring Back The Corporate Blog tagged “Youtube”

Blogs don't have a chance against Twitter, YouTube and Instagram. Don't blame blogs for this, but let's be honest: if given the opportunity the vast majority of consumers would rather read a quick 140 character tweet, watch a video or... Read more

By Mitch Joel

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May 8, 201411:58 PM

Are You Reading This? tagged “Youtube”

How many books do you read a year? It's an unfair question, because if you are reading this blog post, you are already amongst the reading elite. I used to toss out a statistic about reading (don't know where I... Read more

By Mitch Joel

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May 7, 201411:54 PM

Online Video Is Just As Expensive As TV Advertising tagged “Youtube”

You have to wonder just how powerful online video advertising really is. Targeting is - more often than not - the most significant value proposition that is given to brands from media professionals as to why online video is such... Read more

By Mitch Joel

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April 29, 201410:52 PM

Is Bethany Mota The Future Of The NewFronts? tagged “Youtube”

Maybe we'll just stop calling them 30 second spots in the future? What would the world of advertising be like if the 30 second spot actually started playing second fiddle in the advertising mix (what if it moved over to... Read more

By Mitch Joel

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April 28, 2014 8:04 AM

CTRL ALT Delete - Weekly Technology And Digital Media Review - CHOM FM #28 tagged “Youtube”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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