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Wpp

February 5, 201510:50 PM

Day One: Mirum tagged “Wpp”

Today is a new day. Hello, Mirum. Back in 2002, when I joined Twist Image, I had no expectations... I had big expectations. It was a dream. It was a dream to think that this small group of people could... Read more

By Mitch Joel

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February 2, 2015 9:06 AM

Is Super Bowl Advertising Worth It? tagged “Wpp”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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January 30, 201510:00 AM

Twist Image Becomes Mirum tagged “Wpp”

You read that right: Twist Image will now be known as Mirum! (And, yes, I'm really excited about this!) So, what's going on? Last May, I announced that Twist Image had been acquired by WPP. A lot of people have... Read more

By Mitch Joel

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January 1, 2015 8:54 PM

My 3 Words For 2015 tagged “Wpp”

Happy New Year! Welcome to 2015. What's your plan? It's the first day of a new year, and you're already stressing out... aren't you? You've set up your resolutions. You've got your goals in place. Maybe you've even created a... Read more

By Mitch Joel

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July 9, 201411:54 PM

The Chasm Between Knowing And Doing tagged “Wpp”

We have terrible habits, don't we? I have so many issues. There are nights when I go to bed without flossing (I'm just too lazy). That's going to cause some extra scraping by the dental hygienist. I try to eat... Read more

By Mitch Joel

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July 4, 2014 8:05 AM

Your Personal Search For Success tagged “Wpp”

It's funny, so many people have asked me lately what it's like to be a success. There are moments when I feel very successful. There are moments when I feel like I am just getting started. Yes, I understand why... Read more

By Mitch Joel

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June 20, 2014 8:17 PM

Birds And Lions. New Platforms And New Engagement tagged “Wpp”

Is there a difference between real time and in-the-now moments versus watching a TV show or going to a movie? This past week was the Cannes Lion. It's the annual belly-rubbing of the advertising industry in southern France, where awards... Read more

By Mitch Joel

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June 3, 201410:31 AM

Is Your Work Your Hobby? tagged “Wpp”

I tried to take electric bass lessons. It didn't last long. I know so many people who attempt to start playing an instrument once they have an established career, kids, some sense of security, and it never takes. You don't... Read more

By Mitch Joel

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May 19, 201411:51 PM

One Last Comment About Blog Comments (Hint: They're Back) tagged “Wpp”

I've missed you. How have you been? Sadly, I shut the commenting functionality on this blog down on April 16th of this year. I shut them down, because the spam was (without question) out of control. In a strange twist... Read more

By Mitch Joel

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May 18, 2014 7:14 AM

Agency Life With Joseph Jaffe tagged “Wpp”

Episode #410 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #28.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the... Read more

By Mitch Joel

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May 18, 2014 7:06 AM

SPOS #410 - Jaffe And Joel #28 (Across The Sound 28.20) tagged “Wpp”

Welcome to episode #410 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #28.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both... Read more

By Mitch Joel

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May 6, 2014 7:51 AM

Why Did I Sell Twist Image (And Other Questions)? tagged “Wpp”

Last week, my three business partners and I announced that Twist Image would be joining WPP. It was a very long and extremely emotional journey. We were able to really let the world know about this acquisition last Thursday morning,... Read more

By Mitch Joel

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May 5, 2014 1:36 PM

CTRL ALT Delete - Weekly Technology And Digital Media Review - CHOM FM #29 tagged “Wpp”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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May 1, 201410:00 AM

Exciting News About Twist Image... And The Future tagged “Wpp”

When Twist Image first started in 2000, there was a vision. We wanted to create a marketing agency that was reflective of the modern times. Our desire was - and has always been - to work with big brands, solving... Read more

By Mitch Joel

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November 4, 2012 7:38 PM

Selling The Marketing Dream tagged “Wpp”

Episode #330 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Jonathan Salem Baskin is not only a marketing book author juggernaut, he's now on a mission. The... Read more

By Mitch Joel


November 4, 2012 1:22 PM

SPOS #330 - Jonathan Salem Baskin Is Selling The Marketing Dream tagged “Wpp”

Welcome to episode #330 of Six Pixels Of Separation - The Twist Image Podcast. Jonathan Salem Baskin is not only a marketing book author juggernaut, he's now on a mission. The author of Branding Only Works On Cattle, Bright Lights... Read more

By Mitch Joel

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June 26, 2012 4:51 PM

Are Startups The Future Of Media? tagged “Wpp”

Who holds the future of media in their hands? If you take a serious look at the media world, there are only a handful of significant players. While it may be easy to define "significant" as a company doing interesting... Read more

By Mitch Joel


May 20, 2012 8:33 AM

SPOS #306 - Truth In Marketing With Jonathan Salem Baskin tagged “Wpp”

Welcome to episode #306 of Six Pixels Of Separation - The Twist Image Podcast. Jonathan Salem Baskin is becoming a marketing book juggernaut. In fact, there are few global branding strategist who are like Baskin. He's had a career that... Read more

By Mitch Joel


May 20, 2012 8:33 AM

Truth In Marketing tagged “Wpp”

Episode #306 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Jonathan Salem Baskin is becoming a marketing book juggernaut. In fact, there are few global branding strategist who... Read more

By Mitch Joel


November 1, 2011 6:36 PM

Your Media Is Controlled By A Handful Of Companies (Yes, Even The Internet) tagged “Wpp”

What happened to The Long Tail? What happens in a world after Here Comes Everybody? Apparently, not much. We had a dream. The dream was that the Internet and the many digital channels and platforms that have poured out of... Read more

By Mitch Joel


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