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Word Of Mouth

August 26, 201411:36 PM

A Twitch In Time tagged “Word Of Mouth”

Admit it, you had no idea what Twitch was until Amazon bought it for one billion dollars, right? And suddenly, I'm watching two guys do something in Minecraft, and I have no idea what they're doing because they're speaking Norwegian... Read more

By Mitch Joel

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October 16, 201311:26 PM

Growth Hacker Marketing And The Rise Of Engineers In Marketing tagged “Word Of Mouth”

If you're a brand and you don't believe in advertising, what do you do? The default position is to use social media. Create real interactions with real human beings. To be useful. To create content that makes a brand more... Read more

By Mitch Joel


October 18, 2011 9:22 AM

The Shift To TV Everywhere tagged “Word Of Mouth”

Television has always been based on two pillars: Destination. From "Must See TV" to your favorite sitcoms on Thursday night, you could always tell what the conversation around the water-cooler was going to be based on the schedule set forth... Read more

By Mitch Joel


April 21, 2011 3:24 PM

Defensive Branding tagged “Word Of Mouth”

Should brands respond to all negative comments? The common held response to a question like that is usually a stern and obvious, "yes!" In theory, it makes perfect sense. In practice, what do you think is really going on? From... Read more

By Mitch Joel


September 2, 2010 6:14 AM

10 Best Books For Back To School Business Reading tagged “Word Of Mouth”

It's back-to-school week... what are you planning on learning this year? The other morning, I watched the pitter-patter of feet drag their way back to school. The brand-new schoolbags scratched by the pavement, the half-tied shoelaces, and the general sluggish... Read more

By Mitch Joel


July 10, 2010 1:30 PM

Six Links Worthy Of Your Attention tagged “Word Of Mouth”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Rednod, GigaOM, Human 2.0, the author of Complete Web Monitoring and Managing Bandwidth:... Read more

By Mitch Joel


May 20, 201010:13 PM

Building A Community Is Not The Same As Building Word Of Mouth tagged “Word Of Mouth”

When Andy Sernovitz talks, people listen. Afterall, he is the person who created the Word of Mouth Marketing Association. Sernovitz literally wrote the book on Word of Mouth Marketing, and in the process has gone on to build his own... Read more

By Mitch Joel


April 18, 2010 7:03 PM

What A Social Media Case Study Can Look Like tagged “Word Of Mouth”

Success in Social Media can come from anyone and anywhere. Just take a look at what happened today... During our recent co-book tour (Bring Trust Agents And Six Pixels Of Separation To Your Community), I was watching Chris Brogan (who... Read more

By Mitch Joel


March 20, 2010 1:21 PM

The New Marketing Conversation tagged “Word Of Mouth”

If Marketers could take one hour to re-think who they are and what they mean to consumers, this is the type of conversation they should have... In the past little while, it's becoming abundantly clear that the sphere of Marketing... Read more

By Mitch Joel


December 31, 200911:43 AM

Six New Business Books For 2010 tagged “Word Of Mouth”

The face of reading took a dramatic turn during this holiday season, and we're not just talking about those of us who have seen the stack of books next to our nightstand continue to rise as the gifts flow in.... Read more

By Mitch Joel


December 22, 200910:37 PM

On Shopping tagged “Word Of Mouth”

At this time of year, the tensions run high. Brawls in shopping malls and near-death experiences in the parking lot. In all of this, the face of shopping continues to change. Sometimes, the transition in human behaviour happens very fast... Read more

By Mitch Joel


July 12, 2009 8:36 AM

The Good Client tagged “Word Of Mouth”

One of the hardest things to do is to choose a Digital Marketing agency. Here's why: In the traditional advertising world, the scales are semi-balanced. You have both client and agency who were both schooled with similar material (education) and... Read more

By Mitch Joel


November 13, 200811:29 PM

Intimacy 2.0 tagged “Word Of Mouth”

At what point do you have too many friends, followers and subscribers? The big question we keep hearing about all of these online social channels is, "does it scale?" Maybe the better question is, "why does it have to scale?"... Read more

By Mitch Joel


October 31, 2008 9:55 PM

Marketing Needs To Shift From Trick To Treat tagged “Word Of Mouth”

Most people distrust Marketers. Most people feel that advertising's sole purpose is to trick them. If there's one thing that Marketers can change this Halloween, it should be to move Marketing from "trick" to "treat". Advertising has a bad reputation,... Read more

By Mitch Joel


October 3, 2008 3:20 PM

When Customers Attack, They're Not Doing It Online tagged “Word Of Mouth”

Only 7% of customers who had a problem while conducting an online transaction shared their experience on a Blog or online social network. Admit it, you thought it would be higher. According to a study conducted by Harris Interactive for... Read more

By Mitch Joel


October 2, 2008 8:11 PM

Good News In Bad Times For Digital Marketing tagged “Word Of Mouth”

65% of Chief Marketing Officers and marketing executives said that because of the troubled economy more of their money will go toward digital/interactive marketing than before. In the same breath, 59% reported a decrease in their traditional advertising spend. “In... Read more

By Mitch Joel


September 9, 200811:53 PM

The Ultimate Digital Marketing Course tagged “Word Of Mouth”

The problem with Digital Marketing is that it can't be taught at the university level. Between trying to find educators who are well-informed in this space and getting a proper text book vetted and approved, we're probably a long ways... Read more

By Mitch Joel


August 13, 2008 5:32 PM

Thinking Differently tagged “Word Of Mouth”

Isn't that what it's all about? Doesn't it amaze you how having a simple lunch (or coffee) with a very smart individual gets you thinking differently about the world? Just yesterday, I grabbed a coffee with Sebastien Provencher (one of... Read more

By Mitch Joel


June 16, 2008 6:42 AM

The Word Of Mouth Manual - Volume II Is Here... And It's Free (But Just For You) tagged “Word Of Mouth”

The Word Of Mouth Manual - Volume II is the new book by Dave Balter. Balter is the founder of the very successful Word of Mouth Marketing company called, BzzAgent and also the Co-Author of, Grapevine - The New Art... Read more

By Mitch Joel


May 24, 200811:36 AM

Word Of Mouth Marketing And Viral Video Ecstasy tagged “Word Of Mouth”

If you happen to be in Toronto on June 12th, 2008, you should make it a point to join me at the CMA - Canadian Marketing Association - Word of Mouth Marketing conference called, From Mass To Grass (full disclosure:... Read more

By Mitch Joel

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