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White Paper

November 20, 201411:37 PM

Business Transformation. From Marketers To Makers. tagged “White Paper”

Imagine.  Imagine if someone pulled you aside, and asked you to change everything about yourself. They wanted you to change how you look, how you act, how you think, how you connect with others, and more. Worse (or more importantly),... Read more

By Mitch Joel

Utilities:


November 4, 201411:27 PM

How Your Brand Should Tell A Beautiful Story tagged “White Paper”

Before you do anything, please watch this: It's almost perfect, isn't it? I don't even own that much clothing from Patagonia. But, after watching this twenty-plus minute video on YouTube, that will change. So, it's a video with only 300,000... Read more

By Mitch Joel

Utilities:


January 2, 201411:26 PM

The George Costanza Approach To Getting Things Done tagged “White Paper”

Do the opposite. Do you remember that Seinfeld episode when George Costanza decided to do everything the opposite of what he had done to date? Watch this: Do the opposite. I'm not telling you to do the opposite of everything... Read more

By Mitch Joel


August 21, 201212:07 PM

The Trouble With Online Advertising tagged “White Paper”

Is online advertising any good? Last week, DigiDay ran the news item titled, The Ad Contrarian's Reality Check. Bob Hoffman (CEO of Hoffman/Lewis) runs the blog, The Ad Contrarian, and leverages the platform as a place to debunk the over-exuberance... Read more

By Mitch Joel


May 3, 201210:13 PM

The Business (To Business) Of Social Media tagged “White Paper”

"Why aren't there more case studies of business to business organizations using social media?" I get asked this question all of the time. The truth is that most people are not looking hard enough. Yes, we're all excited when a... Read more

By Mitch Joel


September 15, 201011:54 PM

Is Social Media Right For Every Business? tagged “White Paper”

A great man once said, "Do or do not; there is no try." Fine, it wasn't a great man, but when Yoda said that now-classic line in The Empire Strikes Back, many a geek (myself included) nodded our heads as... Read more

By Mitch Joel


December 7, 200911:11 PM

Social Media Snake Oil And The Elusive ROI tagged “White Paper”

Most companies and brands won't have any level of satisfaction from Social Media Marketing unless we - as the collective practitioners - can communicate and demonstrate a high level of ROI and value. Most modern marketing agencies have to come... Read more

By Mitch Joel


November 7, 2009 1:42 PM

Don't Give Out Your Slides When Speaking tagged “White Paper”

"Can I have your slides?" is probably the most common question a presenter gets asked. Here's why you should never give them out... If there is one rule of presenting that I constantly see broken, it's the one where a... Read more

By Mitch Joel


October 20, 2009 7:44 AM

Removing The Most Painful Question Potential Clients Always Ask tagged “White Paper”

"I'd like you to come into our offices and help us understand why we still need a website." You can remove the word "website" and interchange it with practically anything from, Twitter and YouTube to Facebook or a mobile website.... Read more

By Mitch Joel


August 23, 2009 1:29 PM

Your Company Is A Media Company tagged “White Paper”

One of the big ideas that comes out when we discuss Social Media is that any company can now publish content to the world. Most companies aren't set-up to be content producers. But, what we forget to really talk about... Read more

By Mitch Joel


June 1, 2009 8:55 PM

How To Read More (But Carry Less) When You Travel tagged “White Paper”

How much reading can you get done on any given flight? If you're like me, you stockpile all the best articles, books and magazines for the hauls and then stuff your briefcase and carry-on with what seems to be way... Read more

By Mitch Joel


November 28, 2008 2:04 PM

Start A Blog Today tagged “White Paper”

It doesn't have to be about Marketing, Communications, Advertising, PR or how to start a business, it could be about one of your hobbies or another personal area of interest, but go ahead and start a Blog now. While this... Read more

By Mitch Joel


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