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Wharton School

April 26, 2013 8:41 PM

Why Things Catch On tagged “Wharton School”

What makes something contagious? This is the question that consumes Jonah Berger, the James G. Campbell Assistant Professor of Marketing at the Wharton School at the University of Pennsylvania. He's also the bestselling business book author of Contagious - Why... Read more

By Mitch Joel

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April 14, 2013 8:03 AM

Is There A Science And Repeatability To Things That Go Viral? tagged “Wharton School”

Episode #353 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. His formal title is the James G. Campbell Assistant Professor of Marketing at the Wharton School at the... Read more

By Mitch Joel


April 14, 2013 8:01 AM

SPOS #353 - Contagious Marketing With Jonah Berger tagged “Wharton School”

Welcome to episode #353 of Six Pixels Of Separation - The Twist Image Podcast. His formal title is the James G. Campbell Assistant Professor of Marketing at the Wharton School at the University of Pennsylvania. The truth is that Jonah... Read more

By Mitch Joel

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