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Entries tagged with “
Website
”May 14, 201310:07 AM
Designing A Better Website tagged “Website”
It seems like online publishers are starting to think about the digital-first experience. In the past short while, we have started to see what could only be described as "true online publishing" taking on a new (and pretty) look and... Read more
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May 9, 201311:06 PM
You Don't Have A Branding Problem... tagged “Website”
You have a marketing problem. How many meetings have you sat in where people want to refresh the logo, redo the website, create a mobile app, build a Facebook page, get new brochures and more because they think that they're... Read more
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February 13, 2013 8:06 PM
The Mobile-Only Strategy Imperative tagged “Website”
How long will the personal computer - as we have known it to date- be relevant? If you look at any data points surrounding mobile (and putting it in context on a global level), it seems like nobody is using... Read more
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December 14, 201210:49 AM
The New Digital Minimalism tagged “Website”
How much of what are you putting online? I was interested in a mobile app. I went to their website. There was not a lot of information. It featured two actions: Download the app. Watch a short video demo. Nothing... Read more
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November 28, 2012 9:51 PM
The Value Of Links tagged “Website”
I'm starting to feel like a dinosaur. It will be ten years in 2013 that I first started blogging. Prior to blogging, I have a very clear memory of when hyperlinking started happening online. We take links and linking for... Read more
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October 19, 2012 1:29 PM
The Homogeny Of Social Media tagged “Website”
What happened to the idea that social media would be a different kind of media? As I sat in the airport lounge at SFO, I attempted not to watch the U.S. Presidential coverage on CNN. But, like an accident that... Read more
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August 30, 2012 3:17 PM
The Misery Of Monetization tagged “Website”
Do you know which brands struggle with monetization? It's not a trick question and the answer is pretty obvious: any brand that was created without thinking about how or why people would either pay for it or truly engage with... Read more
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July 19, 201210:02 AM
The Marketing Problem Is Simple: There Are Too Many Ads tagged “Website”
As a brand, do you find it hard to put your message in front of the right audience? This used to be the major challenge. The entire construct of the advertising industry was built on the scarcity model. There was... Read more
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June 1, 2012 8:45 PM
The End Of The Laptop tagged “Website”
Let's start with the story from a market of one... I bought the first iPad from Apple and loved it immediately. I wound up lugging it around with me all over the world along with my MacBook Pro. As soon... Read more
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May 9, 201212:55 PM
Welcome To "Less Is More" Marketing tagged “Website”
Maybe you should not be thinking of ways to create and publish more content. What do you really think consumers want: to have that much more engagement with your brand or to have an easier, simpler and faster experience? While... Read more
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May 2, 2012 6:21 AM
The Old (Evolving) Rules tagged “Website”
Are rules set and permanent? That's obviously not the case - especially when it comes to social media. I've recently been watching some of the discourse online and how many people struggle, because they feel that no one is giving... Read more
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March 20, 201210:42 AM
Are Those Robots or People Clicking on Your Site? tagged “Website”
The robots have landed. It should come as no surprise to you that some of the traffic to your websites and mobile apps are not a real human being. There are spiders out there crawling websites to index them, there... Read more
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March 8, 2012 9:31 PM
A Social Media Master Class tagged “Website”
If you have not seen the Kony 2012 video, you may be living under a rock. It is, without question, the hottest viral video sensation the Internet has seen in a long time. Looking beyond the forty million-plus views that... Read more
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February 15, 2012 4:05 PM
As Seen On TV - Media Hacking The Tube tagged “Website”
How much disruption will the television industry face? New Media pundits made a big mistake when betting against television. Sure, the Internet has put the pain on media platforms like newspapers, magazines and radio, but television is still going strong.... Read more
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January 23, 201211:17 PM
Thinking Smarter tagged “Website”
I've been thinking a lot about thinking lately. I know, that's very "meta" of me. When was the last time you spent five minute thinking about not only how you learn, but where it's all taking place? People often laugh... Read more
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December 28, 2011 2:37 PM
Two Great Questions tagged “Website”
Whether you're about to interview someone for a job or heading out to a networking dinner... Here are two questions about business that will either take someone completely off guard or engage you - head on - in a deep... Read more
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December 20, 2011 9:57 PM
Where The Consumers Are tagged “Website”
Consumers are not just people who see media and advertising. In my first business book, Six Pixels of Separation, I recount the story of a friend who was looking to launch a retail endeavor. They were spending countless hours scoping... Read more
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November 6, 201112:43 PM
What Is A Blog? The Question That Won't Go Away tagged “Website”
By the way the conversation flowed at this year's BlogWorld & New Media Expo in Los Angeles, you would think that Blogging was brand new. Rick Calvert (the CEO and co-founder of BlogWorld and New Media Expo) invited me down... Read more
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October 28, 2011 4:49 PM
The 10 Questions Every Content Creator Must Ask tagged “Website”
There are some things you must get out of every interview. There is no doubt that you want to get a great quote, pull out an amazing insight or get the person you're covering to say something that they have... Read more
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September 24, 2011 7:26 AM
Keep Yourself Alive tagged “Website”
Who will protect your rights, your opportunities and your privacy online? Do you think that it's the role of government? Is it the corporation's responsibility? Should Google and Facebook be securing your privacy online? Technology, connectivity and the great untethering... Read more
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