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Website

January 17, 2017 2:51 PM

Words Matter. Definitions Matter More... Or The Problem With Fake News tagged “Website”

Everything is not fake news. Before we get started, let's all agree that this is not a political post. This is a post about branding, definitions, public perception and the power of the words that we - as businesses -... Read more

By Mitch Joel

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December 27, 2016 2:49 PM

Display Advertising Is A Failed State tagged “Website”

Display advertising has a huge problem. It's all going to come to head in 2017. There is only so long that this charade can go on. When someone says that the 30-second spot is dead or that television advertising (or... Read more

By Mitch Joel

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December 15, 2016 5:15 PM

Where Is Content Marketing Headed In 2017? tagged “Website”

Here's my prediction for content marketing in 2017... The "owned" versus "rented" platform discussion is naturally going to shift to a (mostly) rented strategy (think "hub and hub" instead of "hub and spoke" model). Instead of brands trying to drive... Read more

By Mitch Joel

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November 30, 2016 4:20 PM

The Mobile Commerce Chicken And Egg Conundrum tagged “Website”

This was a big week for shopping. Unless you have been living under a rock in North America, we had both Black Friday and Cyber Monday take place this past week. Beyond the riot police and YouTube filming of customer... Read more

By Mitch Joel

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November 23, 2016 5:14 PM

The Thing About Disruption tagged “Website”

How good is your brand when it comes to disruption? For my money, disruption is the current big bad wolf of business today. It's everywhere. B2B, B2B, small, medium and large enterprises. Everyone is feeling the huffing, puffing and heavy... Read more

By Mitch Joel

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September 21, 201611:10 PM

A Clearer View Of Augmented And Virtual Reality tagged “Website”

Next week is the National Retail Federation and Shop.org's Digital Summit In Dallas. This article was published by Shop.org on their Medium channel and is an interview that they conducted with me ahead of our session titled, Virtually There With... Read more

By Mitch Joel

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August 31, 201611:47 PM

A Strong Foundation For B2B Marketing tagged “Website”

Here's a line that often gets me into trouble... I do not believe that there is a huge difference anymore, when it comes to marketing. B2B and B2C used to be very different and complex beasts. While the complexity has... Read more

By Mitch Joel

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December 2, 201511:57 PM

A New Force To Change Your Habits tagged “Website”

Mobile is critical. Be where the consumers are. Let's be much more social. I can't tell you how many times I have heard those words said in public. Most recently, I sat through a session where the Chief Marketing Office... Read more

By Mitch Joel

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June 25, 201511:35 PM

Your Brand Is A Learning Space tagged “Website”

How much more content does the world really need? Laugh at that line as much as you want, but when I published my first business book, Six Pixels of Separation, back in 2009, I wrote about this newly-formed idea that... Read more

By Mitch Joel

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June 19, 2015 7:07 PM

What Is Code? tagged “Website”

It's for you to understand what lies beneath these words, your website, that mobile application, Facebook, YouTube and more. Every Saturday, I share links with good friends, Alistair Croll and Hugh McGuire. The process is simple: Each one of us... Read more

By Mitch Joel

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September 3, 201411:20 PM

Everything Is Digital tagged “Website”

Digital is everything. Are you listening? I read the following quote from a recently published Forrester report titled, The Future Of Business Is Digital: "Business leaders don't think of digital as central to their business because in the past, it... Read more

By Mitch Joel

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August 6, 201411:43 PM

Life After Websites tagged “Website”

Are we entering into a world where websites are becoming antiquated? There are many articles online right now about Facebook and their desire to move the messenger component out of its current environment - where it is one functionality of... Read more

By Mitch Joel

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June 12, 2014 8:44 PM

These Two Data Points Demonstrate What's So Wrong With Marketing Today tagged “Website”

You will have to read this twice. It's that incomprehensible. There was an article published today in Marketing Charts titled, Few Digital Marketers Feel That Digital Has Delivered As A Branding Vehicle. I was so depressed after the reading the... Read more

By Mitch Joel

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May 13, 2014 3:57 PM

Bring Back The Corporate Blog tagged “Website”

Blogs don't have a chance against Twitter, YouTube and Instagram. Don't blame blogs for this, but let's be honest: if given the opportunity the vast majority of consumers would rather read a quick 140 character tweet, watch a video or... Read more

By Mitch Joel

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May 1, 201410:00 AM

Exciting News About Twist Image... And The Future tagged “Website”

When Twist Image first started in 2000, there was a vision. We wanted to create a marketing agency that was reflective of the modern times. Our desire was - and has always been - to work with big brands, solving... Read more

By Mitch Joel

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April 4, 2014 5:31 PM

If You're In Business, You Need To Watch This CrossFit Documentary tagged “Website”

Surfing across Apple TV, I came across something that you should watch this weekend. Let me take a step back. Around 2000, I had heard about this crazy website, where a well-respected trainer was trying to completely disrupt the fitness... Read more

By Mitch Joel

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February 6, 201411:43 PM

What Is The Point Of A Website In 2014? tagged “Website”

It's not all about what the mobile experience will be about. The one screen world. It's a concept often written about in these posts and it's an ideology that was created to force brands to start thinking about true customer-centricity... Read more

By Mitch Joel


January 24, 201410:35 AM

Great Content Is The Least Of Your Worries tagged “Website”

If a brand is looking to do something more than traditional advertising, what would be your recommendation? The natural answer is: create content. And, to leverage that content through digital (re: social media) channels, so that consumers will see it,... Read more

By Mitch Joel

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December 10, 201311:51 PM

The Porous Web tagged “Website”

Are we close to the end of owned media? When we think of a solid marketing mix (from a promotional perspective), there is no doubt that brands need to now find balance in a world where paid media (buying ads)... Read more

By Mitch Joel


October 30, 2013 8:01 PM

When Important Websites Crash tagged “Website”

The political punditry around the healthcare website crashing is laughable. People not getting access to their healthcare is serious business. This isn't about politics. It's about technology. As the owner of a digital marketing agency, I frequently find myself in... Read more

By Mitch Joel


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