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Web Portal

May 28, 2013 4:45 AM

The Billion Dollar Branding Play tagged “Web Portal”

What is Yahoo going to do with Tumblr? What is Tumblr going to become with Yahoo? Those seem to be the billion dollar questions, these days. After it was announced that Yahoo would be acquiring Tumblr for a little over... Read more

By Mitch Joel


July 19, 201210:02 AM

The Marketing Problem Is Simple: There Are Too Many Ads tagged “Web Portal”

As a brand, do you find it hard to put your message in front of the right audience? This used to be the major challenge. The entire construct of the advertising industry was built on the scarcity model. There was... Read more

By Mitch Joel


June 12, 201210:55 AM

The Internet Could Be Closed For Business tagged “Web Portal”

Once upon a time... It wasn't too long ago that many media pundits felt that the Internet would tip the scales from the mass media-controlled world to an open, freer, world where any one individual could wield their own publishing... Read more

By Mitch Joel


February 7, 2011 6:40 AM

Content Is Everywhere - The Changing Tide Of The Internet tagged “Web Portal”

It's no longer about sending people to your website. It's about being at the center of where your consumer is. There have been a couple of major indicators that the world of publishing and content is shifting away from the... Read more

By Mitch Joel


February 3, 201110:14 PM

Facebook Isn't (Just) A Destination tagged “Web Portal”

Is Facebook a valuable Marketing tool? The general discussion (or debate - depending on which Blogs and/or articles you read) about Facebook as a marketing engine seems to be both a little misguided and a little shortsighted - all at... Read more

By Mitch Joel


February 22, 2010 9:00 PM

Do Web Portals Have A Future? tagged “Web Portal”

Something big happened in the Digital Marketing landscape last week. In case you missed it, on Wednesday, February 17th, 2010, Compete announced that Facebook surged passed Yahoo! as the number two most popular website in the U.S. That's big news,... Read more

By Mitch Joel


April 25, 2009 8:35 AM

This Space (Is Not) For Sale tagged “Web Portal”

Marketers are going to be using Social Media a lot more in the coming year. Some of it will just be a re-direction of their advertising dollars, and some of it will be in trying to figure out what other... Read more

By Mitch Joel


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