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Web Experience

August 18, 201611:48 PM

I Got You vs. I Keep You - The Mobile Brand Crisis tagged “Web Experience”

Brands are going to confront a huge challenge as their consumers become more and more mobile. In the past, I have written about the massive chasm that is developing between consumers and brands, as our consumers become more mobile and... Read more

By Mitch Joel


February 25, 201611:09 PM

The Mobile Gap tagged “Web Experience”

At what point, do we surrender to reality? In the past few months, way too many brands have been speaking out of both sides of their mouth. One side says this: Native apps are expensive and don't get enough downloads... Read more

By Mitch Joel


December 10, 201311:51 PM

The Porous Web tagged “Web Experience”

Are we close to the end of owned media? When we think of a solid marketing mix (from a promotional perspective), there is no doubt that brands need to now find balance in a world where paid media (buying ads)... Read more

By Mitch Joel

September 22, 2012 4:29 PM

Technology Removes Technology tagged “Web Experience”

What do you make of the meteoric rise of the iPhone and iPad? People will talk about the cool factor, the sleek design, the speed of the computer processor, how many pixels the camera has, the connectivity and more. They're... Read more

By Mitch Joel


March 7, 2012 9:51 PM

The Do Not Track Button tagged “Web Experience”

What kind of experience do you want? Marketers have abused the anonymity of IP addresses for too long and now consumers (and journalists) are fighting back... and they're fighting mad. Everything you say and do online can and is being... Read more

By Mitch Joel

July 5, 201110:09 AM

Co-dependency In The Age of Facebook tagged “Web Experience”

It's hard to imagine that there is a Facebook killer somewhere around the next tech innovation, but there probably is. Granted, in the end, it won't look much like a "killer" but probably closer to something new, shiny and different... Read more

By Mitch Joel

March 22, 201110:53 PM

Do You Need A Mobile Version Of Your Website? tagged “Web Experience”

No. You do not need a mobile version of your website. Creating a mobile version of your website is like creating a website that is a digital version of your brochure. It's amazing to speak with business professionals and have... Read more

By Mitch Joel

July 23, 200910:03 PM

The Ultimate Digital Marketer's Reference tagged “Web Experience”

Once in a while there is another Blog post that is so good that you just have to share it with everyone. Today is one of those days. If you have any inkling of involvement in Digital Marketing, building websites... Read more

By Mitch Joel

March 23, 2009 3:47 PM

Marketers Are Behind The Times tagged “Web Experience”

As if watching the major label music companies implode and the pending mass destruction of the newspaper and publishing industry were not scary enough, it turns out that Marketers are not all that progressive when it comes to embracing the... Read more

By Mitch Joel