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Entries tagged with “
Web Analytics
”February 9, 2012 6:39 PM
Endless Aisles tagged “Web Analytics”
What has your shopping experiences been like lately? I was recently in New York City giving a presentation at the National Retail Federation's Big Show 2012 event. I was part of the Shop.org First Look series and talked about the massive... Read more
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February 7, 2012 9:26 AM
Digital Tumbleweeds And Virtual Crickets tagged “Web Analytics”
If you publish online get ready for a lesson in humility. Brands quit publishing content for the exact same reason that many individuals stop publishing content: the brutal reality that nobody cares. As someone who creates and publishes a lot... Read more
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December 9, 2011 8:43 PM
The New Disruption tagged “Web Analytics”
When digital mingles with our physical lives, everything changes. I'm a bit of a bookworm (#nerdalert). I'm doing my best to read one book every week (but failing miserably). The way I buy books has changed dramatically in the best... Read more
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December 2, 2011 9:24 PM
Social Media And How We're Botching The Best Part tagged “Web Analytics”
You can measure everything online, so why aren't we? eMarketer published a news item today titled, 2012 Trends: Social Media Metrics Take Center Stage. The beauty and promise of the digital channels is that Marketers can measure, track and play... Read more
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October 19, 201110:16 PM
The Problem With The Status Quo tagged “Web Analytics”
Stop me if you've heard this one before: "technology is the great disruptor." In the fight against technology and the status quo, when have we ever seen the status quo win (and no, The Matrix and The Terminator do not... Read more
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October 15, 2011 9:57 AM
The Harsh Realities Of The Real-Time Web For Marketers tagged “Web Analytics”
In four words: we are not prepared. The past few months have probably been all about planning for the next year (and, for some, even beyond this coming year). We look at product launches, holiday seasons, brand requirements, sales goals... Read more
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August 20, 2011 9:54 AM
Six Links Worthy Of Your Attention #61 tagged “Web Analytics”
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more
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July 30, 2011 1:34 PM
Six Links Worthy Of Your Attention #58 tagged “Web Analytics”
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more
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July 25, 2011 9:34 PM
Paid Content tagged “Web Analytics”
What would you pay to listen to an episode of Six Pixels of Separation - The Twist Image Podcast? Don't panic, I have no plans to start charging for my weekly marketing podcast. On Twitter, I was having some back... Read more
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June 22, 2011 2:30 PM
Make 'Em Smile tagged “Web Analytics”
What moves people to take action? I was watching America's Got Talent last night. They are in the preliminary/audition rounds where the show travels to cities across America to source who will make it to the big stage in Las... Read more
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June 12, 2011 2:13 PM
The Extinction Of The Marketing Dinosaur Professional Is Imminent tagged “Web Analytics”
Episode #257 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. When will the Marketing Dinosaurs die? When will those who hold the keys to marketing power truly start... Read more
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June 12, 2011 1:56 PM
SPOS #257 - The Extinction Of The Marketing Dinosaur With Avinash Kaushik tagged “Web Analytics”
Welcome to episode #257 of Six Pixels Of Separation - The Twist Image Podcast. When will the Marketing Dinosaurs die? When will those who hold the keys to marketing power truly start shifting their ways to not only embrace these... Read more
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June 9, 201111:12 PM
The Age Of Accountability tagged “Web Analytics”
How well is your Marketing performing? It's amazing to think that in the mass media age, this was not an easy question to answer. Marketers would (for the most part) blow a budget on television, radio, print, out-of-home and promotion... Read more
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June 2, 201111:24 PM
Uncoupling Everything tagged “Web Analytics”
Do the great brands drive you to them or do the great brands put themselves everywhere? The Web used to be about destination. Yahoo! quickly evolved from a search engine to a portal in the early days of the Web.... Read more
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May 26, 201111:05 PM
The Creative Imperative tagged “Web Analytics”
How important is creativity in Marketing? It's not a loaded question. Some may say that the creativity can't stand on its own as it needs the strategy behind it that will drive the creative output. I think that's a mistake.... Read more
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May 5, 201111:32 PM
Wanting Something tagged “Web Analytics”
How badly do you want something? It's very interesting to think about the things we want and lay them against the things we have. Take a long hard look at what you have. How did you get it? Did you... Read more
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April 19, 201112:49 PM
The Drug Of "Next" tagged “Web Analytics”
The ability to focus is an ability laden with complexity. I'm staring at my iPhone 3GS and wondering why I didn't bite the bullet and get an iPhone 4. Because I didn't line-up for an iPhone 4 and waited so... Read more
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April 5, 201111:57 PM
The Other Side Of Comments And Community tagged “Web Analytics”
What can someone new to the Social Media world do to find and attract readers while building their own community? This was one question that was asked of Gini Dietrich during a recent Podcast. She answered today on her Spin... Read more
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February 5, 2011 3:01 PM
The Answer To A Dilution In Attention tagged “Web Analytics”
How much content is too much content? I am often asked this question (and many like it). From, "how often should I Blog?", "how often should I tweet?" to "how long should a Podcast be?" and "how much time should... Read more
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February 3, 201110:14 PM
Facebook Isn't (Just) A Destination tagged “Web Analytics”
Is Facebook a valuable Marketing tool? The general discussion (or debate - depending on which Blogs and/or articles you read) about Facebook as a marketing engine seems to be both a little misguided and a little shortsighted - all at... Read more
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