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Entries tagged with “
Web Analytics
”June 13, 2013 9:47 AM
The New Face Of Content Marketing tagged “Web Analytics”
How much content is too much content when it comes to a brand? It's a slippery slope for most brands when it comes to their engines of content creation. We live in a day and age when the term, "content... Read more
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May 9, 201311:06 PM
You Don't Have A Branding Problem... tagged “Web Analytics”
You have a marketing problem. How many meetings have you sat in where people want to refresh the logo, redo the website, create a mobile app, build a Facebook page, get new brochures and more because they think that they're... Read more
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May 9, 201311:32 AM
Two Terms Marketers Need for Today's Media Landscape tagged “Web Analytics”
We thought that the Internet would bring with it a whole wave of new media disruption. We were unprepared for just how massive the disruption has been. You needn't look any farther than this one staggering statistic to understand the... Read more
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May 6, 201311:55 PM
Pay Closer Attention To YouTube tagged “Web Analytics”
It's not just about the views anymore. There are two strikingly new(ish) things happening on YouTube that could very well position it to be one of the most interesting developments in how television (and eve movie-like) content gets consumed and... Read more
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April 19, 201312:16 PM
The Failure Of Social Media tagged “Web Analytics”
Social Media doesn't work for the vast majority of small businesses. That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item: "About... Read more
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April 2, 2013 9:24 AM
Do Robots Make Better Marketers Than Humans? tagged “Web Analytics”
It turns out that human beings are making advertising more complicated than ever before. Opinions, ideas, creativity and more have become the battlegrounds in the war to figure out who is the better advertiser: human beings or robots? Think this... Read more
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March 15, 201311:06 AM
The Marketing Agency Of The Future tagged “Web Analytics”
Is there a future for the advertising agency as we have known it to date? In recent months, there has been a slew of articles about advertising agencies and their future/fate in a world that is so dramatically changing when... Read more
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March 13, 201310:46 PM
Who Needs Big Data? tagged “Web Analytics”
My, what big data you have! You really can't toss a marketing blogger without watching the term "big data" tumble out of their pockets these days. If there's something - anything - that gets marketers all excited, it's the notion... Read more
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February 25, 201310:30 AM
Are Consumers Smart Enough For Smart TV? tagged “Web Analytics”
Smart TV growth is about to explode. That's the news out of MediaPost yesterday according to the article: Smart TV Growth Is Set To Explode. But, the bigger question is this: are consumers ready and knowledgeable enough to make this... Read more
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February 15, 2013 8:38 PM
Tracking, Personalization And Screams Of Privacy tagged “Web Analytics”
Any tracking of information of consumers without the consent of your consumer is a breach of privacy, right? In my forthcoming business book, CTRL ALT Delete (out May 21st, 2013), I go in-depth on the notion that consumers need to... Read more
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February 4, 2013 7:45 PM
The New Digital Experience tagged “Web Analytics”
So, which were your favorite Super Bowl ads from this past Sunday? It's the time of the year when brands are glued to their social media analytics to try and decipher if the millions of dollars spent for a thirty-second... Read more
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November 21, 201210:42 PM
In The Trust Economy, Marketers Are Bankrupt tagged “Web Analytics”
It's getting ugly for marketers. Too bad, because marketing is just starting to get good. We have a major issue with marketing and it needs to get solved soon if our future it to be as bright as we hope.... Read more
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September 28, 2012 9:33 AM
The Gift Of Facebook tagged “Web Analytics”
Let me be clear: I am still bullish on Facebook. I am not bullish on advertising as Facebook's main revenue model. In March of 2011, I wrote a blog post titled, F-Commerce - Rise Of The Facebook Consumer. I never... Read more
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September 26, 2012 9:12 PM
Native Advertising And The Trouble It Will Cause tagged “Web Analytics”
It turns out that trying to standardize advertising sizes and formats may have been a bad idea for online advertising. We used to have major challenges with delivering online advertising. We had limitations when it came to the pipe (the... Read more
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September 14, 2012 2:56 PM
Loyalty Is Not Just About The Data tagged “Web Analytics”
Are the right people in the room when you talk about building loyalty? After speaking at the 2012 Colloquy Loyalty Summit in Rancho Palos Verdes, California yesterday (the Terranea Resort is one of the beautiful places I have ever spoken),... Read more
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September 11, 2012 7:39 PM
Quirky Turns Us All Into Sharks And Dragons tagged “Web Analytics”
Have you ever seen the TV show Shark Tank or Dragon's Den? Being an entrepreneur is hotter than ever. Individuals are starting to realize that global economic forces are abound, and that the sanctity of a traditional office job with... Read more
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September 3, 2012 2:15 PM
The Resurrection Of Podcasting tagged “Web Analytics”
Does anyone listen to podcasts anymore? Does anyone even care? This past week, I published episode #321 of my weekly audio podcast (Six Pixels of Separation - The Twist Image Podcast). Each week I have a conversation with someone interesting... Read more
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August 31, 2012 1:31 PM
The Problem With Time Spent tagged “Web Analytics”
How long do people engage with your media and content? This is the question that publishers must answer to media companies. Why? The longer people spend with a media property, the better it is for the brand, right? Not always.... Read more
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August 21, 201212:07 PM
The Trouble With Online Advertising tagged “Web Analytics”
Is online advertising any good? Last week, DigiDay ran the news item titled, The Ad Contrarian's Reality Check. Bob Hoffman (CEO of Hoffman/Lewis) runs the blog, The Ad Contrarian, and leverages the platform as a place to debunk the over-exuberance... Read more
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August 3, 2012 8:01 PM
The Era Of Exponential Marketing tagged “Web Analytics”
Most everything we look at in the marketing realm is linear. We'll look at things like mobile adoption and it's always with a linear perspective. It wasn't too long ago that several brain trusts were telling me that smartphone adoption... Read more
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