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Entries tagged with “
Web Analytics
”May 9, 201212:55 PM
Welcome To "Less Is More" Marketing tagged “Web Analytics”
Maybe you should not be thinking of ways to create and publish more content. What do you really think consumers want: to have that much more engagement with your brand or to have an easier, simpler and faster experience? While... Read more
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May 2, 2012 6:21 AM
The Old (Evolving) Rules tagged “Web Analytics”
Are rules set and permanent? That's obviously not the case - especially when it comes to social media. I've recently been watching some of the discourse online and how many people struggle, because they feel that no one is giving... Read more
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April 28, 2012 9:13 AM
The Panic Over Pinterest tagged “Web Analytics”
By the time you read this, Pinterest may be doomed. Did you detect the sarcasm in that statement? Two nights ago at Social Slam in Knoxville, Tennessee, I got asked if Pinterest is the hottest thing since... well, the last... Read more
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April 17, 2012 2:17 PM
Sharing Is Caring (And Selling) tagged “Web Analytics”
What makes media a social media? There's a long-standing answer to this question. For some, it seems both obvious and clear as day. If you ask someone what social media is, they will inevitably say that it's all about the... Read more
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April 3, 201211:52 AM
The E-commerce Tipping Point tagged “Web Analytics”
The business of selling is about to get a whole lot more interesting. When you think about e-commerce, how does it make you feel? Do you feel that it's still a fairly nascent part of the retail experience or do... Read more
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March 22, 2012 2:30 PM
How To Start A Blog In 2012 tagged “Web Analytics”
Starting a Blog is easy. Starting a Blog in 2012 is a little bit more complex. There's a Blog about anything and everything out there, right now. It's hard for someone considering a Blog to come up with a new... Read more
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February 9, 2012 6:39 PM
Endless Aisles tagged “Web Analytics”
What has your shopping experiences been like lately? I was recently in New York City giving a presentation at the National Retail Federation's Big Show 2012 event. I was part of the Shop.org First Look series and talked about the massive... Read more
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February 7, 2012 9:26 AM
Digital Tumbleweeds And Virtual Crickets tagged “Web Analytics”
If you publish online get ready for a lesson in humility. Brands quit publishing content for the exact same reason that many individuals stop publishing content: the brutal reality that nobody cares. As someone who creates and publishes a lot... Read more
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December 9, 2011 8:43 PM
The New Disruption tagged “Web Analytics”
When digital mingles with our physical lives, everything changes. I'm a bit of a bookworm (#nerdalert). I'm doing my best to read one book every week (but failing miserably). The way I buy books has changed dramatically in the best... Read more
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December 2, 2011 9:24 PM
Social Media And How We're Botching The Best Part tagged “Web Analytics”
You can measure everything online, so why aren't we? eMarketer published a news item today titled, 2012 Trends: Social Media Metrics Take Center Stage. The beauty and promise of the digital channels is that Marketers can measure, track and play... Read more
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October 19, 201110:16 PM
The Problem With The Status Quo tagged “Web Analytics”
Stop me if you've heard this one before: "technology is the great disruptor." In the fight against technology and the status quo, when have we ever seen the status quo win (and no, The Matrix and The Terminator do not... Read more
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October 15, 2011 9:57 AM
The Harsh Realities Of The Real-Time Web For Marketers tagged “Web Analytics”
In four words: we are not prepared. The past few months have probably been all about planning for the next year (and, for some, even beyond this coming year). We look at product launches, holiday seasons, brand requirements, sales goals... Read more
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August 20, 2011 9:54 AM
Six Links Worthy Of Your Attention #61 tagged “Web Analytics”
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more
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July 30, 2011 1:34 PM
Six Links Worthy Of Your Attention #58 tagged “Web Analytics”
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more
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July 25, 2011 9:34 PM
Paid Content tagged “Web Analytics”
What would you pay to listen to an episode of Six Pixels of Separation - The Twist Image Podcast? Don't panic, I have no plans to start charging for my weekly marketing podcast. On Twitter, I was having some back... Read more
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June 22, 2011 2:30 PM
Make 'Em Smile tagged “Web Analytics”
What moves people to take action? I was watching America's Got Talent last night. They are in the preliminary/audition rounds where the show travels to cities across America to source who will make it to the big stage in Las... Read more
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June 12, 2011 2:13 PM
The Extinction Of The Marketing Dinosaur Professional Is Imminent tagged “Web Analytics”
Episode #257 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. When will the Marketing Dinosaurs die? When will those who hold the keys to marketing power truly start... Read more
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June 12, 2011 1:56 PM
SPOS #257 - The Extinction Of The Marketing Dinosaur With Avinash Kaushik tagged “Web Analytics”
Welcome to episode #257 of Six Pixels Of Separation - The Twist Image Podcast. When will the Marketing Dinosaurs die? When will those who hold the keys to marketing power truly start shifting their ways to not only embrace these... Read more
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June 9, 201111:12 PM
The Age Of Accountability tagged “Web Analytics”
How well is your Marketing performing? It's amazing to think that in the mass media age, this was not an easy question to answer. Marketers would (for the most part) blow a budget on television, radio, print, out-of-home and promotion... Read more
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June 2, 201111:24 PM
Uncoupling Everything tagged “Web Analytics”
Do the great brands drive you to them or do the great brands put themselves everywhere? The Web used to be about destination. Yahoo! quickly evolved from a search engine to a portal in the early days of the Web.... Read more
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