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Web

August 20, 201312:25 PM

Is Smart Marketing An Oxymoron? tagged “Web”

We need to forget about the idea of mobile marketing and start focusing on smart marketing. In my second business book, CTRL ALT Delete, I lay out the case for the one screen world. It's not about three screens (TV,... Read more

By Mitch Joel


July 5, 2013 8:05 PM

Jerry Seinfeld Makes The Internet Even Better tagged “Web”

When you take away the gatekeepers, that's when the magic happens. Jerry Seinfeld is doing a new show. It's on his own terms. It's on the Web. It's amazing. It's called, Comedians In Cars Getting Coffee. Its' self-explanatory. He picks... Read more

By Mitch Joel


May 23, 2013 9:35 AM

Staggering Stats And The New Reality tagged “Web”

Have you seen the CTRL ALT Delete experience yet? My latest book, CTRL ALT Delete, came out two days ago. In an attempt to create attention and interest, the team at Twist Image put together a very compelling story about... Read more

By Mitch Joel

Utilities:


April 4, 201311:04 AM

Did You See That? tagged “Web”

How valuable are stunts to a brand? Before answering that question, we have to go back in time (just a little bit) and remember that in a field of limited media choices and outlets, getting someone at these media outlets... Read more

By Mitch Joel


April 25, 201210:39 PM

Two Things That Should Rock Your World tagged “Web”

Well, is the Web dead? Of course, the Web isn't dead, but it is changing in ways that many of us have (sadly) been ignoring. As more and more brands still struggle with the browser-based Web (and this includes everything... Read more

By Mitch Joel


October 14, 2011 5:56 PM

What Kind Of Marketer Are You? tagged “Web”

Are you a marketing professional or an advertising professional? The majority of marketing professionals that I meet aren't really marketing professionals at all. The majority of them are advertising professionals. While it's easy to confuse the two, the systematic ghettoization... Read more

By Mitch Joel


September 6, 2011 2:16 PM

The Evolution Of Apps tagged “Web”

Is everything moving full circle back to the Web? It's hard to get excited about something called, HTML5, but if you're in the business of media, marketing and/or advertising, you should be excited. Very excited. The past few years have... Read more

By Mitch Joel


June 4, 2011 6:36 PM

Death Of The Teaser Campaign tagged “Web”

Most brands want to slowly build up a semblance of buzz prior to a big product launch, but that could wind up being a big mistake. Mashable today had a a Blog post today titled, New Batman Clips Tease 'The... Read more

By Mitch Joel


April 21, 2011 9:15 PM

What Do You Call This Thing? tagged “Web”

I'm at a loss for words. Years ago, my business partners and I at Twist Image decided to define the work we do as "Digital Marketing." The thought was, so long as a brand is leveraging technology to either develop... Read more

By Mitch Joel


March 25, 2011 8:01 PM

The Future Of The Web May Not Be Social tagged “Web”

...and why I hope I'm wrong. That was the topic of my TEDx talk that took place in Montreal on February 19th, 2011...... Read more

By Mitch Joel


October 1, 201010:15 PM

The Web Has Failed Advertising tagged “Web”

Think about this: the Web has failed advertising. Hasn't it? This was the question Marketing Magazine asked yesterday following an Advertising Week session titled, Digital Publishing in the Age of Engagement, that took place on Wednesday in New York City. The... Read more

By Mitch Joel


May 8, 2010 7:54 PM

Web 3.0 And The Future Of The Internet - The Movie tagged “Web”

What will the Web become? How big can the Internet get? What are we going to do with all of this information? Following is a fascinating documentary (about 14 minutes long) created by Kate Ray ("a soon-to-be-recently-graduated Journalism/Psychology major at... Read more

By Mitch Joel


April 29, 2010 7:10 PM

The New Face Of Facebook tagged “Web”

Put away your preconceived notions of what Facebook is all about. For a long while, the consensus was that Facebook was the place where high school and university students go online to hangout, hook up, post drunken photos of themselves... Read more

By Mitch Joel


March 16, 2010 9:42 PM

Facebook Rules The Web tagged “Web”

Can you imagine a world where Facebook surpasses Google? "Facebook ruled the Web last week just squeaking past Google to become the most popular online destination among United States users. For the week ending March 13, Facebook claimed 7.07 percent... Read more

By Mitch Joel


November 9, 2009 9:07 PM

6 Ways To Build A Strong Community tagged “Web”

"What am I doing wrong?" is often the question many people who are just starting out in online social networks and Social Media (Blogs, Twitter, Facebook, etc...) ask. It's a fair question, but then again, it's not a fair question... Read more

By Mitch Joel


August 23, 2009 8:37 PM

In Conversation With Google's Analytics Evangelist - Avinash Kaushik tagged “Web”

Episode #168 of Six Pixels of Separation - The Twist Image Podcast - is now live and ready for you to listen to. I had a very unique opportunity this past week. I was invited to give a speech at... Read more

By Mitch Joel


July 7, 2009 5:07 PM

On Being Findable tagged “Web”

If someone can't find you off of a simple search engine query, all is lost. It doesn't matter if you're representing a brand/company. It doesn't matter if it's just you. It doesn't matter if you're a start-up entrepreneur, and it... Read more

By Mitch Joel


May 30, 2009 7:30 AM

Google Wave, Marketing And The Future Of Connecting tagged “Web”

On May 28th, 2009, Google announced a new solution at their Google I/O Developer Conference in California called, Google Wave, and it's already causing some major ripples of discussion. Described by Google as "a new model for communication and collaboration... Read more

By Mitch Joel


May 10, 200911:09 AM

The Mother Of All Inventions – A Look At The Internet tagged “Web”

Here's a pretty bold quote from the TED website about Tim Berners-Lee: "Tim Berners-Lee invented the World Wide Web. He leads the World Wide Web Consortium, overseeing the Web's standards and development." This is a fascinating TED Talk that looks... Read more

By Mitch Joel


February 20, 2009 9:47 PM

Where It's At And Where It's Going According To Marc Andreessen tagged “Web”

Marc Andreessen is one smart dude. Some people know him as the co-author of Mosaic (one of the first web browsers). Some know him as the founder of Netscape. He's done a lot (most recently as the co-founder of Ning).... Read more

By Mitch Joel


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