Voice Mail

Are brands doing the right thing when they join Twitter and get involved? It's a tough question to answer. One person's "right way" is another person's "wrong way." An example I am fond of repeating is that of a company... Read more

By Mitch Joel

Creating content is never easy. Whether we're talking text, images, audio or video, you have to have a passion for the industry you serve, and you have to also have a passion (or, at least, a knack) for creating some... Read more

By Mitch Joel

Human beings have a tendency to want to help one another. When push comes to shove (it can be an emergency or otherwise) people who would normally never socialize tend to come together with miraculous results. It's somewhat curious why... Read more

By Mitch Joel