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Vision Statement

February 12, 201411:16 PM

The Marketing Moral Compass tagged “Vision Statement”

Are marketer's the most loathed human beings on earth? It is a question worthy of an answer. As a marketing professional, I often wonder where the vocation sits on the list of the most respected and appreciated industries out there.... Read more

By Mitch Joel


May 26, 201111:05 PM

The Creative Imperative tagged “Vision Statement”

How important is creativity in Marketing? It's not a loaded question. Some may say that the creativity can't stand on its own as it needs the strategy behind it that will drive the creative output. I think that's a mistake.... Read more

By Mitch Joel


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