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Viral Marketing

June 26, 201411:40 PM

Decide Now: Pageviews Or Real Depth tagged “Viral Marketing”

It's hard to get both. Pageviews, clicks, shares... that is the common currency of online marketing these days. Don't kid yourself. When brands talk about engaging consumers on social media, they're not really talking about any depth of engagement or... Read more

By Mitch Joel

Utilities:


April 9, 2014 4:31 PM

Some Questions About Your Questionable Content tagged “Viral Marketing”

Marketers, we have a problem... Do you know how long an effective Facebook post should be? If I told you forty characters, what would your reaction be? A tweet should be 100 characters (even though Twitter affords you 140 of... Read more

By Mitch Joel


December 17, 2013 9:37 PM

What Does Facebook Do Next? tagged “Viral Marketing”

I had an interesting conversation the other week with a senior marketing professional of a major corporation that represents many brands. They had asked me what I thought the percentage was of posts that get through to the News Feed... Read more

By Mitch Joel


October 31, 201310:02 PM

20 Best Marketing Books Of All Time tagged “Viral Marketing”

What are the best marketing books of all time? It's a question that I get asked, multiple times per week via email. It seems like people just coming out of school or professionals looking to up their game want to... Read more

By Mitch Joel


October 16, 201311:26 PM

Growth Hacker Marketing And The Rise Of Engineers In Marketing tagged “Viral Marketing”

If you're a brand and you don't believe in advertising, what do you do? The default position is to use social media. Create real interactions with real human beings. To be useful. To create content that makes a brand more... Read more

By Mitch Joel


June 25, 201311:36 AM

Don't #Unplug From Technology tagged “Viral Marketing”

Don't blame technology for our unhealthy relationship with it. Grazing the magazine newsstand on my flight to NYC last week, I was thrilled to see that the latest edition of Fast Company was on sale. I was even more excited... Read more

By Mitch Joel


April 2, 2013 9:24 AM

Do Robots Make Better Marketers Than Humans? tagged “Viral Marketing”

It turns out that human beings are making advertising more complicated than ever before. Opinions, ideas, creativity and more have become the battlegrounds in the war to figure out who is the better advertiser: human beings or robots? Think this... Read more

By Mitch Joel


July 5, 201210:36 PM

A Fascinating New Trend tagged “Viral Marketing”

"If you cannot find peace within yourself, you will never find it anywhere else." - Marvin Gaye. I just saw an image on Facebook of this quote. It's not the first time. Over the past couple of weeks, I've noticed... Read more

By Mitch Joel


March 9, 2012 8:55 PM

Seven Minutes To Viral Video Success tagged “Viral Marketing”

Who would know better how to make an online video go viral than the person who is being paid to watch for trends on YouTube? That's the job of Kevin Allocca. He is YouTube's trends manager and he sees what... Read more

By Mitch Joel


November 17, 2009 9:38 PM

H1N1 And Social Media (There Is A Connection) tagged “Viral Marketing”

Are you going to get the H1N1 vaccine? There are many people who are very on-the-fence about this vaccine (well, actually, all vaccines). One of the better sources that persuaded me to get the shot (got mine today) was this:... Read more

By Mitch Joel


September 9, 200811:53 PM

The Ultimate Digital Marketing Course tagged “Viral Marketing”

The problem with Digital Marketing is that it can't be taught at the university level. Between trying to find educators who are well-informed in this space and getting a proper text book vetted and approved, we're probably a long ways... Read more

By Mitch Joel


April 18, 200811:23 PM

The Viral Expansion Loop tagged “Viral Marketing”

What's the difference between Viral Marketing and something new called the Viral Expansion Loop? "It's a type of engineering alchemy that, done right, almost guarantees a self-replicating, borglike growth: One user becomes two, then four, eight, to a million and... Read more

By Mitch Joel


February 16, 2008 4:29 PM

Does 3,495 Views On YouTube Mean It's Viral? tagged “Viral Marketing”

On February 12th, 2008 (about four days ago) I posted a video to YouTube called, Apple Macbook Air Sony Vaio Parody. I did three things after that: I wrote this Blog posting called, Apple Macbook Air Sony Vaio Parody -... Read more

By Mitch Joel


January 24, 200811:55 PM

Mobile Marketing Is Not Mobile Advertising tagged “Viral Marketing”

On the flight home from the Shop.org Strategy And Innovation Forum, I could not stop thinking about the keynote presentation by Andy Nulman from Airborne Entertainment and Blogger over at Pow! Right Between The Eyes (in the interest of full... Read more

By Mitch Joel


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