Viral Expansion Loop

There have been a bunch of new business books launched recently. The stack on your night table is about to get a whole lot higher. Here are ten new business book that are worth checking out right away: Connected -... Read more

By Mitch Joel

What's the difference between Viral Marketing and something new called the Viral Expansion Loop? "It's a type of engineering alchemy that, done right, almost guarantees a self-replicating, borglike growth: One user becomes two, then four, eight, to a million and... Read more

By Mitch Joel