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Video Content

July 17, 2015 6:21 PM

Digital Videos Is The New 3D tagged “Video Content”

No, don't worry... you don't need glasses or anything like that. For marketers trying to navigate digital marketing in a more effective manner, they are faced with both an opportunity and massive challenge. Yes, advertisers are still producing 30-second spots,... Read more

By Mitch Joel

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June 18, 201511:09 PM

Is Television Lying To Us? tagged “Video Content”

So, what do you think? Is television lying to us? Last week, AdWeek published an article titled, Why TV Is Still the Most Effective Advertising Medium. I had three thoughts immediately enter my mind: Google AdWords. How can TV advertising be... Read more

By Mitch Joel

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April 28, 2015 7:40 AM

Counting Screens. Counting Dollars. Connecting Consumers. tagged “Video Content”

Are consumers watching more video content online or on the TV? On April 16th, eMarketer published a news item titled, US Adults Spend 5.5 Hours with Video Content Each Day. Here's some pieces of staggering data: "Adults in the US will... Read more

By Mitch Joel

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April 21, 201511:34 PM

Your Streaming Live Brand tagged “Video Content”

It's a race to see which brands will be first on Periscope (or Meerkat). This is nothing new. It happens all of the time. Some brands really do embrace an early-adopter ethos and score big earned media points by doing... Read more

By Mitch Joel

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March 13, 2015 4:30 PM

Amp Up Your Online Video Knowledge With Mark Cuban tagged “Video Content”

Marketers don't know that much about online video. We think that we do. We don't. That statement is not meant as a slight. Online video has a lot of opportunities for brands that transcend the advertising model and mindset. Most... Read more

By Mitch Joel

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December 11, 201411:49 PM

The Way Television Should Be tagged “Video Content”

What if television looked and acted like Netflix? Many years back, I was blogging about the future of education. If I could find the specific link to the post, I would have dropped it in here. The dream - as... Read more

By Mitch Joel

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December 5, 2014 5:39 PM

Everything Is Mobile, And The World According To Vice tagged “Video Content”

Houston, We Have A Problem. I've known Shane Smith for over twenty years. Most people know Shane as the co-founder of Vice. We first met in the early nineties, when he was launching a local alternative publication called, Voice Of... Read more

By Mitch Joel

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August 29, 201310:36 PM

3 New Ways To Think About Amazon, YouTube And LinkedIn tagged “Video Content”

Are you experiencing any digital marketing fatigue? Thinking about what's coming next? Curious about what is around the corner? Just this week, three interesting news items emerged that demonstrate some big shifts in three of the major online social channels.... Read more

By Mitch Joel

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August 24, 2013 7:42 AM

Nate Silver, David Carr And Charlie Rose tagged “Video Content”

Have you seen this episode of Charlie Rose? It originally aired on July 25th, 2013. It's a great piece of video content to watch. These a traditional media personalities starting to better see just how much disruption the world has... Read more

By Mitch Joel


June 19, 201310:23 PM

The World Of Change(d) tagged “Video Content”

The world is changing. The world has changed. Trolling through the news on Business Insider, I stumbled upon their chart of the day titled, Time Spent Watching Video On Mobile Devices Has Doubled In The Last Year. That some exponential... Read more

By Mitch Joel


May 6, 201311:55 PM

Pay Closer Attention To YouTube tagged “Video Content”

It's not just about the views anymore. There are two strikingly new(ish) things happening on YouTube that could very well position it to be one of the most interesting developments in how television (and eve movie-like) content gets consumed and... Read more

By Mitch Joel


February 25, 201310:30 AM

Are Consumers Smart Enough For Smart TV? tagged “Video Content”

Smart TV growth is about to explode. That's the news out of MediaPost yesterday according to the article: Smart TV Growth Is Set To Explode. But, the bigger question is this: are consumers ready and knowledgeable enough to make this... Read more

By Mitch Joel


November 14, 201211:11 PM

How To Podcast - 2012 Edition tagged “Video Content”

There's a renewed interest in podcasting. Maybe a growing interest (depending on who you ask). Personally, I can't think of  better time for a business to create valuable audio and video content in a podcasting format. In the past week... Read more

By Mitch Joel


October 11, 2012 8:14 PM

The Most Powerful Stat You Need To Know About Online Video tagged “Video Content”

Online video was supposed to be this massive competitor to TV, wasn't it? It turns out that online video is actually competing with people who want to watch videos on the go. According to the SFGate article published yesterday, YouTube's... Read more

By Mitch Joel


January 13, 201010:05 PM

Digital You tagged “Video Content”

Using the digital channels to teach the digital channels... and using some TV too. That's the calling card of a new TVO series and online Podcast called, Digital U. They are using these digital platforms (and traditional TV) to deliver... Read more

By Mitch Joel


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