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Video Advertising

July 23, 201411:11 PM

Facebook Proves Us All Wrong (And It's Not Just Facebook) tagged “Video Advertising”

All too often, we fall victim to a the market of one syndrome. I was on Facebook when somebody I know (and respect) said something akin to: "Nobody I know has ever click on a mobile banner ad." That's the... Read more

By Mitch Joel

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May 7, 201411:54 PM

Online Video Is Just As Expensive As TV Advertising tagged “Video Advertising”

You have to wonder just how powerful online video advertising really is. Targeting is - more often than not - the most significant value proposition that is given to brands from media professionals as to why online video is such... Read more

By Mitch Joel

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August 21, 201212:07 PM

The Trouble With Online Advertising tagged “Video Advertising”

Is online advertising any good? Last week, DigiDay ran the news item titled, The Ad Contrarian's Reality Check. Bob Hoffman (CEO of Hoffman/Lewis) runs the blog, The Ad Contrarian, and leverages the platform as a place to debunk the over-exuberance... Read more

By Mitch Joel


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