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May 20, 201611:34 PM

Your Creative Moment Of Zen tagged “Video”

I want my MTV. Yes, I am from that generation. A time when moving images were put to the hottest music, and every musician and band was forced to create a video representation of their audio landscape. Most bands, labels... Read more

By Mitch Joel

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April 28, 201611:01 PM

A More Elegant Question About Twitter tagged “Video”

What should Twitter do? Do you have an opinion? Do you know what they have done in the past year? It has been a year of change for the platform that allows people to share 140 characters with one another.... Read more

By Mitch Joel

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April 21, 201611:19 PM

The Truth In Digital Advertising tagged “Video”

Don't believe every headline that you read. There has been a long-standing statement that, "people hate advertising." For years, I (and many others in this industry) have said that this is not true. In actuality, "people hate bad advertising." Nobody likes to... Read more

By Mitch Joel

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April 19, 201611:17 PM

The Big Buzz At Social Media Marketing World tagged “Video”

There's only one thing left for those in social media marketing to talk about. It was a busy two days in San Diego, as Social Media Examiner's Social Media Marketing World came to a close tonight. Podcasting? Blogs? Twitter? YouTube? Facebook?... Read more

By Mitch Joel

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April 15, 201611:26 PM

A More Elegant Question About Facebook tagged “Video”

Facebook wants to connect everybody.  That was the plan when Mark Zuckerberg moved the online social network out of his college dorm room, and into a business/something more substantive. Whether he knew what Facebook would become is questionable, at best... Read more

By Mitch Joel

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March 30, 201611:38 PM

I, For One, Welcome Our Algorithm Overlords tagged “Video”

Are you done with Instagram? Earlier this week, Instagram (owned by Facebook) announced that it would be testing a new algorithm in the feed. What does that mean, in plain non-Silicon Valley English? It means that instead of getting the... Read more

By Mitch Joel

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March 10, 201612:41 PM

Amp Up Your Marketing Chops... Welcome To The Art Of Marketing tagged “Video”

Have you been to The Art of Marketing events before? I have had the pleasure of knowing the people behind The Art Of Productions since they started the business. I've spoken at many of their events over the years. So... Read more

By Mitch Joel

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March 7, 2016 7:59 AM

Video Content Eats All tagged “Video”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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February 24, 2016 9:34 PM

Don't Forget The Message tagged “Video”

"The medium is the message." You know this infamous saying. It was introduced to the world in Marshall McLuhan's book, Understanding Media, in 1964. A lot of people debate what, exactly, the phrase means. Wikipedia goes with this: "the form... Read more

By Mitch Joel

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February 19, 2016 9:47 PM

What Powerful Video Content Can Be tagged “Video”

Can we admit it: video can unleash powerful brand stories, still a lot of the content we're all being exposed to is little more than a glorified commercial.  It's painting a broad brush stroke, but it does seem that way... Read more

By Mitch Joel

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February 2, 2016 7:48 AM

Should We Rate Ads Or Just Watch Them?... Or Neither tagged “Video”

We have been voting with our eyeballs. It's plain and simple. Impressions, GRPs and mix in some repetition. It turns out that human beings are simple beings. Show them something, catch their attention, rinse and repeat and you will get... Read more

By Mitch Joel

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September 3, 201511:02 PM

How The TV Industry Just Hurt Television Advertising tagged “Video”

What is the value of your personal data to an advertiser? Consumers are rightfully concerned about what is being done with their data, where it's going and how it's being used. It's a big business. It's a huge business. It's... Read more

By Mitch Joel

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July 17, 2015 6:21 PM

Digital Videos Is The New 3D tagged “Video”

No, don't worry... you don't need glasses or anything like that. For marketers trying to navigate digital marketing in a more effective manner, they are faced with both an opportunity and massive challenge. Yes, advertisers are still producing 30-second spots,... Read more

By Mitch Joel

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June 1, 2015 8:13 AM

Millennials Will Crush Our Economy? tagged “Video”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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May 28, 201511:48 PM

Where Consumers Spend Their Time Is Where Advertisers Should Spend Their Money tagged “Video”

This was the argument that was debated over twenty years ago. Why do we have to keep having the same argument? We love dogma, don't we? Yesterday, Mary Meeker (from Kleiner Perkins Caufield and Byers) did her thing. And, "her... Read more

By Mitch Joel

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May 25, 2015 7:54 AM

The Importance Of Viral Videos... Or Not tagged “Video”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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April 28, 2015 7:40 AM

Counting Screens. Counting Dollars. Connecting Consumers. tagged “Video”

Are consumers watching more video content online or on the TV? On April 16th, eMarketer published a news item titled, US Adults Spend 5.5 Hours with Video Content Each Day. Here's some pieces of staggering data: "Adults in the US will... Read more

By Mitch Joel

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March 13, 2015 4:30 PM

Amp Up Your Online Video Knowledge With Mark Cuban tagged “Video”

Marketers don't know that much about online video. We think that we do. We don't. That statement is not meant as a slight. Online video has a lot of opportunities for brands that transcend the advertising model and mindset. Most... Read more

By Mitch Joel

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December 5, 2014 5:39 PM

Everything Is Mobile, And The World According To Vice tagged “Video”

Houston, We Have A Problem. I've known Shane Smith for over twenty years. Most people know Shane as the co-founder of Vice. We first met in the early nineties, when he was launching a local alternative publication called, Voice Of... Read more

By Mitch Joel

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September 16, 201411:42 PM

How To Make Your Content Move. Think Like Jerry Seinfeld. tagged “Video”

After you watch the video at the end of the post, you will think differently about your content. Promise. Have you had a chance to check out Jerry Seinfeld's wildly successful online series called, Comedians In Cars Getting Coffee? It's... Read more

By Mitch Joel

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