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Vanity Metrics

March 17, 201611:31 PM

The State Of Marketing And The Missed Opportunities tagged “Vanity Metrics”

How many brands are really marketing themselves properly these days? If there is one gripe about the current state of advertising, it would be this: with all that has evolved in the past two decades - from new platforms to... Read more

By Mitch Joel

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November 25, 201411:08 PM

The Internet Is Not Just Another Advertising Channel tagged “Vanity Metrics”

Advertising Agencies Have Got It All Wrong. It seems like an easy cop out. In fact, one could argue that it's the most simple thing for a traditional agency to say to a client: "don't worry about the Internet. It's... Read more

By Mitch Joel

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July 31, 201411:25 PM

The 7 Deadly Sins Of Digital Marketing In 2014 tagged “Vanity Metrics”

Have we solved the most basic of questions for our digital marketing efforts? I would argue that the vast majority of brands engaged in digital marketing have left the fundamentals behind them. These brands and are, at mass scale, following/chasing... Read more

By Mitch Joel

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June 26, 201411:40 PM

Decide Now: Pageviews Or Real Depth tagged “Vanity Metrics”

It's hard to get both. Pageviews, clicks, shares... that is the common currency of online marketing these days. Don't kid yourself. When brands talk about engaging consumers on social media, they're not really talking about any depth of engagement or... Read more

By Mitch Joel

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March 27, 2014 5:09 PM

It's Gut Check Time For Marketing tagged “Vanity Metrics”

How do you feel about the marketing dollars that are being spent at your organization? This is about much more than your marketing mix, and this is much more serious than how creative your advertising is looking these days. Quick... Read more

By Mitch Joel


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