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Value

August 14, 2010 5:05 PM

People Pay For Value - Their Value, Not Yours tagged “Value”

Why do so many products, services and brands grapple with such a very basic concept: people pay for value. But, it's their perceived value and not the value you assign to it. Newspapers aren't dying. People are just buying them... Read more

By Mitch Joel


April 20, 2010 3:04 PM

People Should Not See Marketing tagged “Value”

If Marketing is doing its job, Marketing should be invisible to the consumer. That sentence would have never made any semblance of sense in the days when mass media advertising ruled the Marketing landscape. As we transition out of one... Read more

By Mitch Joel


February 14, 2010 3:10 PM

The Value Of Good Exposure tagged “Value”

People do a lot of things just for the "exposure." It could well be that the concept of exposure is about to become overexposed. Recently, there was a press release about a new online news publisher that had received some... Read more

By Mitch Joel


January 21, 2010 9:20 PM

The Moment Of Truth tagged “Value”

Are people willing to pay for what you do? You can create great content. That content can generate all kinds of traffic and attention. That traffic and attention can bring lots of healthy conversations and comments. Over time, those conversations... Read more

By Mitch Joel


November 21, 2009 1:26 PM

The Next Twitter? tagged “Value”

When something becomes popular, the fashionable thing to do is to figure out what comes next. Even if we still haven't really figured out the value of the thing we've already proclaimed dead (or slowing down). On July 13th, 2009,... Read more

By Mitch Joel


July 25, 2009 3:02 PM

The Art Of No tagged “Value”

When is it ok to say "no" to someone in Social Media? If someone follows you on Twitter, do you have to follow them back? If they join your group, do you have to join theirs as well? Chris Brogan... Read more

By Mitch Joel


June 28, 2009 9:27 PM

The Death Of Scarcity tagged “Value”

Editors used to control the journalists and decided which words made it to which pages. Music companies used to control the musicians and decided which albums made it into the record stores. TV stations used to control the actors and... Read more

By Mitch Joel


June 28, 2009 1:35 PM

When Everything Fits In The Palm Of Your Hand tagged “Value”

Does something become more popular if you make it easier to do? There used to be this running joke about how easy it is to Podcast. Instead of a full recording studio with expensive mixing boards and microphones, you could... Read more

By Mitch Joel


May 23, 2009 4:51 PM

6 Steps Towards A New Economy tagged “Value”

As we move out of the recession, we need to be prepared for how business will adapt as companies, once again, start investing and growing their business. The new reality is that the new economy is going to look, feel... Read more

By Mitch Joel


January 7, 200911:31 PM

Deliver Value tagged “Value”

What may seem like value to you may well be spam to the person you're sending it to. This is the curse of traditional companies fumbling their way through the social channels. Marketing and Communications professionals have been trained to... Read more

By Mitch Joel


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