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Utility

August 18, 201611:48 PM

I Got You vs. I Keep You - The Mobile Brand Crisis tagged “Utility”

Brands are going to confront a huge challenge as their consumers become more and more mobile. In the past, I have written about the massive chasm that is developing between consumers and brands, as our consumers become more mobile and... Read more

By Mitch Joel

Utilities:


November 27, 201511:17 PM

Apps Are Media tagged “Utility”

This might take some time for brands to wrap their heads around. "Content is media." This may feel like a turn of phrase, at this point. We have seen such a proliferation of content that the vast majority of brand... Read more

By Mitch Joel

Utilities:


August 28, 201210:39 AM

The Mailbox Re-Invented And Brought To You By Amazon tagged “Utility”

"Neither snow, nor rain, nor heat, nor gloom of night stays these courageous couriers from the swift completion of their appointed rounds." About 2500 years ago, Greek historian Herodotus said this during the war between the Greeks and Persians when... Read more

By Mitch Joel


December 20, 2011 9:57 PM

Where The Consumers Are tagged “Utility”

Consumers are not just people who see media and advertising. In my first business book, Six Pixels of Separation, I recount the story of a friend who was looking to launch a retail endeavor. They were spending countless hours scoping... Read more

By Mitch Joel


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