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Entries tagged with “
Utilitarianism Marketing
”June 14, 201311:12 AM
The New Convergence tagged “Utilitarianism Marketing”
This is not about media convergence. It's about something bigger. Things change. Things change so fast that sometimes, it's hard to see it. We tend to think about our businesses and our lives in terms of keeping up with change.... Read more
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April 24, 201311:25 AM
Maybe You Should Quit New Media tagged “Utilitarianism Marketing”
If you think it's dumb, don't do it. Not many marketing professionals are willing to do that. Recently, I saw a quote from a famed author who said: "I'd rather stick pins in my eyes than tweet." Personally, I'd rather... Read more
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March 15, 201311:06 AM
The Marketing Agency Of The Future tagged “Utilitarianism Marketing”
Is there a future for the advertising agency as we have known it to date? In recent months, there has been a slew of articles about advertising agencies and their future/fate in a world that is so dramatically changing when... Read more
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February 21, 201311:11 AM
The Content Crash tagged “Utilitarianism Marketing”
At what point do consumers push back, unfriend, unfollow, unplus and whatever else? This does not spell the end for social media, but there is a common thought in the digital universe that goes like this: create relevant content and... Read more
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February 13, 2013 8:06 PM
The Mobile-Only Strategy Imperative tagged “Utilitarianism Marketing”
How long will the personal computer - as we have known it to date- be relevant? If you look at any data points surrounding mobile (and putting it in context on a global level), it seems like nobody is using... Read more
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January 16, 2013 3:29 PM
The Permanent Brand tagged “Utilitarianism Marketing”
Have you ever read a book about branding? When you study the art of branding, any good book on the subject will - at some point early on - turn to the neologism of the word "branding" in terms of... Read more
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December 7, 201210:24 AM
Great Marketing Is Utilitarian tagged “Utilitarianism Marketing”
The pleasures of shopping for food. In any supermarket chain, some things are easy to find. Apples. Milk. Bread. But if you're looking for flaxseeds? Coconut milk? Prunes? Who among us has not felt the stirrings of super-market rage as... Read more
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February 22, 2012 9:32 PM
Fear And Loathing In Advertising tagged “Utilitarianism Marketing”
What a long, strange trip it's been. There are many who think that advertising as we have known it to date is going to rapidly change in our new media world. There are days when I feel this way (and... Read more
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December 14, 2011 4:23 PM
Getting Over The Lazy tagged “Utilitarianism Marketing”
How will brands and agencies adapt? You wind up seeing/reading a lot of content online around this time year that speaks to the coming years and what brands and agencies should expect in terms of disruptions, predications, new channels and... Read more
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April 28, 2011 9:40 PM
The Value Of Utilitarianism Marketing tagged “Utilitarianism Marketing”
It's a cluttered world. It's an even more cluttered Marketing world. Brands still think it's all about the pomp and circumstance. It is... and it isn't. No one (especially me) is going to deny that a well-executed Superbowl ad gets... Read more
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