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Utilitarian Marketing

December 7, 201210:24 AM

Great Marketing Is Utilitarian tagged “Utilitarian Marketing”

The pleasures of shopping for food. In any supermarket chain, some things are easy to find. Apples. Milk. Bread. But if you're looking for flaxseeds? Coconut milk? Prunes? Who among us has not felt the stirrings of super-market rage as... Read more

By Mitch Joel


November 23, 2011 7:35 PM

The Mobile Imperative tagged “Utilitarian Marketing”

There's a sad truth about mobile, but I don't want to hear it. Smartphones are becoming more and more popular and the same can be said about the meteoric rise of the tablet (with the iPad as the clear leader),... Read more

By Mitch Joel


June 14, 201110:27 PM

QR Codes And The Great Lunchbag Letdown tagged “Utilitarian Marketing”

Mobile Marketing professionals are very excited about QR codes and their marketing prowess. I'm a little less excited. In theory, QR Codes sound awesome. Your consumer sees an advertisement that engages them, they whip out their mobile device, snap a... Read more

By Mitch Joel


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