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User Generated Content

December 10, 201311:51 PM

The Porous Web tagged “User Generated Content”

Are we close to the end of owned media? When we think of a solid marketing mix (from a promotional perspective), there is no doubt that brands need to now find balance in a world where paid media (buying ads)... Read more

By Mitch Joel


April 8, 2013 2:39 PM

Bitcoins And The Future Of Business tagged “User Generated Content”

Facebook is a license to print money. As far as social media goes and the growth of online social networking, it's hard not to have Facebook be the first thing that comes to mind when you think of new media,... Read more

By Mitch Joel


June 5, 2012 7:44 PM

Is Social Media Too Good To Be True? tagged “User Generated Content”

Has the Internet turned into a wasteland of hollow ideas and groupthink? Is it possible that in a day and age where any one individual can have an idea and publish it in text, images, audio and video for the... Read more

By Mitch Joel


April 21, 2010 7:41 PM

What Makes A Brand Social? tagged “User Generated Content”

In following many of the higher ranked, populated and community-focused Blogs about Marketing, you will spot an interesting trend... Many Bloggers (and their community members) feel that brands are not very "social" unless they are a part of the "conversation."... Read more

By Mitch Joel


December 2, 2009 8:58 PM

The New Face Of Facebook tagged “User Generated Content”

It's funny how new things can sometimes feel old. And, in the same breath, it's one of the most ridiculous things that can happen to a business. That "thing" is following whatever new and shiny object is currently the mass-media... Read more

By Mitch Joel


April 22, 200910:49 AM

Go Google Yourself tagged “User Generated Content”

With over 1.5 billion people online (and more coming online each and everyday), the search results that show-up when you do a simple search on your own name can be confusing. What do you do if there are other people... Read more

By Mitch Joel


December 12, 2008 9:39 PM

Lesson Of The Week: This Is Being Recorded tagged “User Generated Content”

"Four months after a Burger King employee lost his job for taking a bubble bath in a restaurant sink, three scantily clad teens were fired when they turned a basin at their northern California KFC into their personal hot tub."... Read more

By Mitch Joel


July 3, 200811:55 PM

One Thought From The Book Here Comes Everybody By Clay Shirkey That Will Change The Way You Think tagged “User Generated Content”

There's a recently released book called, Here Comes Everybody (The Penguin Press), by Clay Shirkey that I am loving. In fact, I am having a hard time remembering the last time I took this long to read a book. I... Read more

By Mitch Joel


June 24, 200811:50 PM

Batman - The Dark Knight Movie Trailer Plus David Usher Music Equals Mash-Up Of Epic Proportions tagged “User Generated Content”

I happen to think that David Usher (the multi-platinum solo artist, former lead singer of the rock band, Moist, and Blogger over at CloudID) is making all of the right moves (and no, I'm not just saying this because he... Read more

By Mitch Joel


March 10, 200811:28 PM

User Generated Content Done Terribly Wrong tagged “User Generated Content”

I've been kicking around this mantra for a long while: "you need to earn the right to get your Consumers out of lurker mode." Lurker mode is a not-so-creepy thing in the Digital world. It simply means someone who is... Read more

By Mitch Joel


February 9, 2008 7:44 PM

Bloggers Acting More Like Companies And Companies Acting More Like Bloggers tagged “User Generated Content”

There was a lively discussion last night over dinner here in Calgary. I met up with Doug Walker (World Rock Paper Scissors Society, Webwalker Blog, Shill Podcast) and the always awesome, Lisa Walker (Hill And Knowlton). We were discussing how... Read more

By Mitch Joel


October 5, 2007 9:39 AM

McKinsey Reports On How Businesses Understand Social Media And Web 2.0 tagged “User Generated Content”

I just grabbed three free reports from McKinsey (registration required) on Social Media, Web 2.0 and how businesses are using them. 1. How Businesses Are Using Web 2.0. 2. How Companies Are Marketing Online. 3. How Companies Can Make The... Read more

By Mitch Joel

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