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User Experience

May 12, 201611:43 PM

A More Elegant Question About Publishing And Money tagged “User Experience”

How are publishers going to make money? That is the question that everyone in the media wants an answer to. This is the million dollar question? Scratch that, this is the multi-billion dollar question. It's not just traditional media outlets... Read more

By Mitch Joel

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March 31, 201611:26 PM

Mobile Breaks Search... And Your Brand tagged “User Experience”

Mobile could well be the last true computing platform. Not smartphones, but mobile. The ability to be connected (with high speed and consistency) anywhere and everywhere. This is nothing new. This is not an original thought. It was an original... Read more

By Mitch Joel

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March 17, 201611:31 PM

The State Of Marketing And The Missed Opportunities tagged “User Experience”

How many brands are really marketing themselves properly these days? If there is one gripe about the current state of advertising, it would be this: with all that has evolved in the past two decades - from new platforms to... Read more

By Mitch Joel

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March 9, 201611:28 PM

Virtually There With Virtual Reality For Brands tagged “User Experience”

Virtual reality and augmented reality will be the next digital platform. It's kind of a buzzwordy thing to say, but it is a fact. In the past several years, I've been privileged to see the evolution of this platform to... Read more

By Mitch Joel

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February 25, 201611:09 PM

The Mobile Gap tagged “User Experience”

At what point, do we surrender to reality? In the past few months, way too many brands have been speaking out of both sides of their mouth. One side says this: Native apps are expensive and don't get enough downloads... Read more

By Mitch Joel

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February 19, 2016 9:47 PM

What Powerful Video Content Can Be tagged “User Experience”

Can we admit it: video can unleash powerful brand stories, still a lot of the content we're all being exposed to is little more than a glorified commercial.  It's painting a broad brush stroke, but it does seem that way... Read more

By Mitch Joel

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June 10, 201511:13 PM

Consumers Want Personalization And Privacy tagged “User Experience”

Have you ever shopped on Amazon? Probably one of the stupidest questions ever asked in 2015. Especially, when it's being asked on a blog that focuses on digital transformation, and technology that helps brands better connect with consumers. Of course,... Read more

By Mitch Joel

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January 14, 201511:07 PM

How To Think About Mobile Advertising tagged “User Experience”

Mobile ads are not Internet ads. Mobile ads are not like other ads. Marketers can say whatever they want about advertising. Many brands feel that it is all about the message being consistent across all platforms. Other brands believe that... Read more

By Mitch Joel

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November 19, 2014 8:37 AM

Comedians In Cars Getting Organic Reach tagged “User Experience”

Jerry Seinfeld doesn't have a throttling problem. Facebook is making more changes to the newsfeed that look to cripple the organic reach of brands (more on that here: New York Times - Facebook Will Curtail Unpaid Ads by Brands). The... Read more

By Mitch Joel

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June 11, 201411:03 PM

So You Think You Can Be A Marketer tagged “User Experience”

What do you think it takes to make it as a marketer? The answer used to be a lot easier. Most people entering into the profession of marketing did so because they weren't happy somewhere else. They got their law... Read more

By Mitch Joel

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May 1, 201410:00 AM

Exciting News About Twist Image... And The Future tagged “User Experience”

When Twist Image first started in 2000, there was a vision. We wanted to create a marketing agency that was reflective of the modern times. Our desire was - and has always been - to work with big brands, solving... Read more

By Mitch Joel

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April 30, 2014 9:48 PM

It's All About The Experience tagged “User Experience”

We often forget that it's all about the experience. So, here's one for the user experience team. You can be as strategic, creative and smart as you want, but if the experience doesn't live and breathe, everything else falls flat.... Read more

By Mitch Joel

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March 6, 201410:07 PM

Where Is The User Manual? tagged “User Experience”

How does that coffee machine work? I'm not a big coffee drinker. Too much caffeine does not play well with my biology. I'm anxious enough. A heavy does of it, and I'm spinning like a top, I get a headache... Read more

By Mitch Joel

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May 28, 2013 4:45 AM

The Billion Dollar Branding Play tagged “User Experience”

What is Yahoo going to do with Tumblr? What is Tumblr going to become with Yahoo? Those seem to be the billion dollar questions, these days. After it was announced that Yahoo would be acquiring Tumblr for a little over... Read more

By Mitch Joel


May 14, 201310:07 AM

Designing A Better Website tagged “User Experience”

It seems like online publishers are starting to think about the digital-first experience. In the past short while, we have started to see what could only be described as "true online publishing" taking on a new (and pretty) look and... Read more

By Mitch Joel


April 15, 201312:28 PM

The Problem With Allowing Consumers To Opt Out tagged “User Experience”

You have a right to opt out of anything and everything. As a marketing professional, there is nothing I hate more than receiving any form of communication (email, Web experience, social media, mobile, whatever) and not see an obvious place... Read more

By Mitch Joel


February 13, 201312:30 PM

We Need a Better Definition of "Native Advertising" tagged “User Experience”

What is "native advertising"? If you're looking for marketing jargon in 2013, look no further than "native advertising." Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to... Read more

By Mitch Joel

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January 8, 2013 9:01 AM

The Future Of Marketing: You Connected To Your Toaster tagged “User Experience”

What can media do? I was driving on the highway and spotted a billboard. It was your average, run of the mills, type of billboard. It could have been for a local restaurant, something from the tourism council, a car... Read more

By Mitch Joel


October 11, 2012 8:14 PM

The Most Powerful Stat You Need To Know About Online Video tagged “User Experience”

Online video was supposed to be this massive competitor to TV, wasn't it? It turns out that online video is actually competing with people who want to watch videos on the go. According to the SFGate article published yesterday, YouTube's... Read more

By Mitch Joel


September 28, 2012 9:33 AM

The Gift Of Facebook tagged “User Experience”

Let me be clear: I am still bullish on Facebook. I am not bullish on advertising as Facebook's main revenue model. In March of 2011, I wrote a blog post titled, F-Commerce - Rise Of The Facebook Consumer. I never... Read more

By Mitch Joel


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