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User Experience

June 11, 201411:03 PM

So You Think You Can Be A Marketer tagged “User Experience”

What do you think it takes to make it as a marketer? The answer used to be a lot easier. Most people entering into the profession of marketing did so because they weren't happy somewhere else. They got their law... Read more

By Mitch Joel

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May 1, 201410:00 AM

Exciting News About Twist Image... And The Future tagged “User Experience”

When Twist Image first started in 2000, there was a vision. We wanted to create a marketing agency that was reflective of the modern times. Our desire was - and has always been - to work with big brands, solving... Read more

By Mitch Joel

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April 30, 2014 9:48 PM

It's All About The Experience tagged “User Experience”

We often forget that it's all about the experience. So, here's one for the user experience team. You can be as strategic, creative and smart as you want, but if the experience doesn't live and breathe, everything else falls flat.... Read more

By Mitch Joel

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March 6, 201410:07 PM

Where Is The User Manual? tagged “User Experience”

How does that coffee machine work? I'm not a big coffee drinker. Too much caffeine does not play well with my biology. I'm anxious enough. A heavy does of it, and I'm spinning like a top, I get a headache... Read more

By Mitch Joel

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May 28, 2013 4:45 AM

The Billion Dollar Branding Play tagged “User Experience”

What is Yahoo going to do with Tumblr? What is Tumblr going to become with Yahoo? Those seem to be the billion dollar questions, these days. After it was announced that Yahoo would be acquiring Tumblr for a little over... Read more

By Mitch Joel


May 14, 201310:07 AM

Designing A Better Website tagged “User Experience”

It seems like online publishers are starting to think about the digital-first experience. In the past short while, we have started to see what could only be described as "true online publishing" taking on a new (and pretty) look and... Read more

By Mitch Joel


April 15, 201312:28 PM

The Problem With Allowing Consumers To Opt Out tagged “User Experience”

You have a right to opt out of anything and everything. As a marketing professional, there is nothing I hate more than receiving any form of communication (email, Web experience, social media, mobile, whatever) and not see an obvious place... Read more

By Mitch Joel


February 13, 201312:30 PM

We Need a Better Definition of "Native Advertising" tagged “User Experience”

What is "native advertising"? If you're looking for marketing jargon in 2013, look no further than "native advertising." Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to... Read more

By Mitch Joel

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January 8, 2013 9:01 AM

The Future Of Marketing: You Connected To Your Toaster tagged “User Experience”

What can media do? I was driving on the highway and spotted a billboard. It was your average, run of the mills, type of billboard. It could have been for a local restaurant, something from the tourism council, a car... Read more

By Mitch Joel


October 11, 2012 8:14 PM

The Most Powerful Stat You Need To Know About Online Video tagged “User Experience”

Online video was supposed to be this massive competitor to TV, wasn't it? It turns out that online video is actually competing with people who want to watch videos on the go. According to the SFGate article published yesterday, YouTube's... Read more

By Mitch Joel


September 28, 2012 9:33 AM

The Gift Of Facebook tagged “User Experience”

Let me be clear: I am still bullish on Facebook. I am not bullish on advertising as Facebook's main revenue model. In March of 2011, I wrote a blog post titled, F-Commerce - Rise Of The Facebook Consumer. I never... Read more

By Mitch Joel


September 22, 2012 4:29 PM

Technology Removes Technology tagged “User Experience”

What do you make of the meteoric rise of the iPhone and iPad? People will talk about the cool factor, the sleek design, the speed of the computer processor, how many pixels the camera has, the connectivity and more. They're... Read more

By Mitch Joel

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August 31, 2012 1:31 PM

The Problem With Time Spent tagged “User Experience”

How long do people engage with your media and content? This is the question that publishers must answer to media companies. Why? The longer people spend with a media property, the better it is for the brand, right? Not always.... Read more

By Mitch Joel


August 30, 2012 3:17 PM

The Misery Of Monetization tagged “User Experience”

Do you know which brands struggle with monetization? It's not a trick question and the answer is pretty obvious: any brand that was created without thinking about how or why people would either pay for it or truly engage with... Read more

By Mitch Joel


March 14, 201210:13 PM

Death To The Page View tagged “User Experience”

Are the days of measuring page views as an advertising metric slowly (or quickly) coming to an end? When banner ads first came on the Internet (we now call it "display advertising"), I remember thinking to myself, "is this the... Read more

By Mitch Joel


January 27, 2012 8:13 PM

A World With No Keyboard And No Mouse tagged “User Experience”

How's that user experience working out for you? I often ridicule the masses (I know, that's very snide of me). When computers were first introduced the mantra was that, "screens are not easy to read or work on." Forget the... Read more

By Mitch Joel


April 21, 2011 9:15 PM

What Do You Call This Thing? tagged “User Experience”

I'm at a loss for words. Years ago, my business partners and I at Twist Image decided to define the work we do as "Digital Marketing." The thought was, so long as a brand is leveraging technology to either develop... Read more

By Mitch Joel


March 12, 2011 1:20 PM

Six Links Worthy Of Your Attention #38 tagged “User Experience”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

By Mitch Joel


April 9, 201010:32 PM

The End Of Online Advertising Standards tagged “User Experience”

Do online advertising standards work? Is there a real point to them? The online and interactive advertising industry will have you believe that this is the only way to get both advertisers and publishers on the same page (so to... Read more

By Mitch Joel


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