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United Breaks Guitars

February 20, 2014 6:43 AM

The End Of Customer Service tagged “United Breaks Guitars”

Now that everyone complains... nobody cares when there is a complaint. There was a time (not that long ago), when someone's complaint online would be rocketed to the executive office, changes were made and brands were being held accountable for... Read more

By Mitch Joel


October 23, 2012 5:29 AM

The Lance Armstrong Effect tagged “United Breaks Guitars”

Much has been said about Lance Armstrong lately. Not much has been said by Lance Armstrong, himself. It used to be easy to lay low, even if you were a celebrity. But, in the world of the real-time Web, mobile... Read more

By Mitch Joel


August 14, 2012 9:52 AM

Are You In The Business of Awesome? tagged “United Breaks Guitars”

It's hard to be great in business today. It's not that businesses don't try, it's that their every waking move is now being recorded in text, images, audio and video and being published live for the world to read via... Read more

By Mitch Joel


February 21, 201212:52 PM

Consumers Control The Brand (And Other New Media Myths) tagged “United Breaks Guitars”

Marketers don't control their brand... the consumer does. It's been the battle cry of Social Media enthusiasts since The Cluetrain Manifesto was first published over a decade ago. If "markets are conversations," as The Cluetrain Manifesto says, then we can't... Read more

By Mitch Joel


August 10, 2011 3:31 PM

The Biggest Mistake Brands Make When It Comes To Social Media tagged “United Breaks Guitars”

What is the biggest mistake that brands make when it comes to Social Media? Without question, this is the number one question I get asked in interviews, at speaking events and at roundtable forums (in fact, it happened today during... Read more

By Mitch Joel


August 3, 2009 8:49 AM

SPOS #165 - Media Hacks #14 tagged “United Breaks Guitars”

Welcome to episode #165 of Six Pixels Of Separation - The Twist Image Podcast. Another fine mess that these guys have gotten me into. This is the new episode of Media Hacks and features some great conversation and some coloured... Read more

By Mitch Joel


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