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December 31, 201411:49 PM

Do Brands Have Rights When Their Own Data Is Used Against Them? tagged “United”

This is an interesting one, isn't it? Here's the deal: A direct flight from New York to San Francisco is $1000 (as an example). However, if you want to fly from New York to San Diego during the same time,... Read more

By Mitch Joel


February 21, 201212:52 PM

Consumers Control The Brand (And Other New Media Myths) tagged “United”

Marketers don't control their brand... the consumer does. It's been the battle cry of Social Media enthusiasts since The Cluetrain Manifesto was first published over a decade ago. If "markets are conversations," as The Cluetrain Manifesto says, then we can't... Read more

By Mitch Joel