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Unique Selling Proposition

April 28, 2015 7:40 AM

Counting Screens. Counting Dollars. Connecting Consumers. tagged “Unique Selling Proposition”

Are consumers watching more video content online or on the TV? On April 16th, eMarketer published a news item titled, US Adults Spend 5.5 Hours with Video Content Each Day. Here's some pieces of staggering data: "Adults in the US will... Read more

By Mitch Joel


April 1, 201411:27 PM

The Speed Of Brands And Other Stuff tagged “Unique Selling Proposition”

What do you make of this whole high frequency trading scandal? Personally, I am not surprised. At every turn, we're seeing more and more businesses using speed (in almost unimaginable ways) to make more money. This past week, 60 Minutes... Read more

By Mitch Joel

December 4, 2012 8:31 AM

Don't Make Me Lie tagged “Unique Selling Proposition”

The only thing I hate more than people who lie is when I'm being forced to lie to others. Don't make me lie. This was my conversation with a recent border crossing guard at the airport: Guard: What is the... Read more

By Mitch Joel