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Uniqlo

December 7, 201210:24 AM

Great Marketing Is Utilitarian tagged “Uniqlo”

The pleasures of shopping for food. In any supermarket chain, some things are easy to find. Apples. Milk. Bread. But if you're looking for flaxseeds? Coconut milk? Prunes? Who among us has not felt the stirrings of super-market rage as... Read more

By Mitch Joel


February 9, 2012 6:39 PM

Endless Aisles tagged “Uniqlo”

What has your shopping experiences been like lately? I was recently in New York City giving a presentation at the National Retail Federation's Big Show 2012 event. I was part of the Shop.org First Look series and talked about the massive... Read more

By Mitch Joel


January 11, 2012 3:59 PM

What Is Your Marketing Trying To Do? tagged “Uniqlo”

The quick answer is: sell more. We can talk about building brand affinity, loyalty programs, engaging the consumers and all of the other stuff, but if your marketing is not driving sales, it is failed and flawed. Sorry. We can... Read more

By Mitch Joel


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