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Twist Image

April 3, 201411:42 PM

Let's Stop Mixing Up Digital Advertising With Digital Marketing tagged “Twist Image”

I get into this fight all of the time. When people talk to me about advertising agencies - especially ones that claim to be "fully integrated" - what I (still) hear is: digital advertising. Make no mistake about it, advertising... Read more

By Mitch Joel

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March 26, 201411:21 PM

Where Great Content Comes From tagged “Twist Image”

This could get gross. You have been warned. Last week, I was lucky enough to have attended the TED conference. I've been going to this event since 2009. While most people can't stop talking about how incredible the TED talks... Read more

By Mitch Joel

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January 2, 201411:26 PM

The George Costanza Approach To Getting Things Done tagged “Twist Image”

Do the opposite. Do you remember that Seinfeld episode when George Costanza decided to do everything the opposite of what he had done to date? Watch this: Do the opposite. I'm not telling you to do the opposite of everything... Read more

By Mitch Joel


December 31, 201311:46 PM

My 3 Words For 2014 tagged “Twist Image”

Happy New Year! Welcome to 2014. What's your plan? I was never a fan of goal-setting... and even less of a fan of New Year's Resolutions. For a long while, I was working within a framework called The Goal Cultivator... Read more

By Mitch Joel


December 30, 201311:28 PM

Finding Your Creative Confidence tagged “Twist Image”

I used to play the bass. Not the fish. The musical instrument. The electric bass, to be exact. It wasn't just a hobby, either. I took it quite seriously. When I was much younger (around 14 years of age), I... Read more

By Mitch Joel


December 3, 201310:54 PM

How To Run The Best Day Possible tagged “Twist Image”

How much of your business day is spent focused on the things that really matter? Almost a decade ago, I came across the thinking of Dan Sullivan (also known as The Strategic Coach). Those who know the infamous Strategic Coach... Read more

By Mitch Joel


October 30, 2013 7:20 AM

What Keeps The Chief Marketing Officer Awake At Night? - Part 3 tagged “Twist Image”

Is Gartner right about Chief Marketing Officers spending more on IT than the Chief Information Officer in the coming years? A very senior Chief Marketing Officer at one of the largest telecommunications companies in North America leaned over my shoulder... Read more

By Mitch Joel


October 10, 201311:38 PM

The Failing State Of Content Marketing tagged “Twist Image”

Simply put: there is too much content in too many places. While some may contend that the "cream always rises to the top," when it comes to great content, there is another worthy argument that goes like this: there is... Read more

By Mitch Joel


September 25, 2013 3:26 PM

10 Brand New Books That You Should Read tagged “Twist Image”

Suddenly, I don't know where to start. It's like the brains of the world converged, had a meeting and decided to overwhelm us with a mass amount of brand new books to get our brains frothing. This is, without question,... Read more

By Mitch Joel


September 7, 2013 8:36 AM

For The Love Of Words tagged “Twist Image”

There are people who are true magicians. Not parlor tricks. Not those who try to fool others. Individuals who have ideas and can create stories out of thin air. Very compelling stories. While they walk among us, they work alone,... Read more

By Mitch Joel

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August 31, 2013 8:22 AM

Public Displays Of Affection (CTRL ALT Delete style) tagged “Twist Image”

If you're interested in meeting, connecting and sharing... I will be doing a few public appearances in the next few months to support the launch of my second business book, CTRL ALT Delete. If you are interested, I would love... Read more

By Mitch Joel


July 24, 2013 8:20 AM

The New Resume tagged “Twist Image”

What are you able to disclose on an eight-and-a-half sheet of white paper? I can't imagine what it is like to apply for a job. I've chosen a very different professional life for myself. A lot of it was based... Read more

By Mitch Joel


June 13, 2013 9:47 AM

The New Face Of Content Marketing tagged “Twist Image”

How much content is too much content when it comes to a brand? It's a slippery slope for most brands when it comes to their engines of content creation. We live in a day and age when the term, "content... Read more

By Mitch Joel


May 30, 2013 1:42 PM

The Accidental Marketer tagged “Twist Image”

Sometimes, the biggest lessons in marketing come from the strangest places. Selling a book is a lot of hard work. That's the lesson I'm re-learning right now as CTRL ALT Delete enters into its second week of sales (re-learning, because... Read more

By Mitch Joel


May 27, 2013 2:57 AM

25+ Mind Blowing Stats About Business Today tagged “Twist Image”

The idea of rebooting seems to be scaring a lot of people. While my new book, CTRL ALT Delete, came out only one week ago, I have been privileged to be getting a lot of media attention. In every interview,... Read more

By Mitch Joel


May 23, 2013 9:35 AM

Staggering Stats And The New Reality tagged “Twist Image”

Have you seen the CTRL ALT Delete experience yet? My latest book, CTRL ALT Delete, came out two days ago. In an attempt to create attention and interest, the team at Twist Image put together a very compelling story about... Read more

By Mitch Joel

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May 16, 2013 2:15 PM

Supporting Those You Like - CTRL ALT Delete Comes Out Next Week tagged “Twist Image”

My new book, CTRL ALT Delete, comes out next week. It took well-over six months of concentrated effort to write my second book, CTRL ALT Delete, which comes out on May 21st, 2013. The thing is this: you would have... Read more

By Mitch Joel


February 19, 2013 2:35 PM

The Future of Media Is Beyond The Screen tagged “Twist Image”

Advertising traditionally serves a traditional purpose. Television, radio, print, out-of-home, Internet and mobile devices all have components of advertising that acts, smells and feels the same. It either interrupts your content experience or wraps itself around it. You can look... Read more

By Mitch Joel


February 7, 2013 8:34 AM

In Defense Of TED tagged “Twist Image”

TED is the most important conference out there. TED is so much more than a conference. News was announced this week that the annual TED conference would be moving from its current home in Long Beach, California to Vancouver, British... Read more

By Mitch Joel


January 1, 201311:17 AM

My 3 Words For 2013 tagged “Twist Image”

Happy New Year! Welcome to 2013. What's the plan? I was never a fan of goal-setting... and even less of a fan of New Year's Resolutions. For a long while, I was working within a framework called The Goal Cultivator... Read more

By Mitch Joel