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Twist Image

May 19, 2015 7:17 AM

The CEO Series tagged “Twist Image”

How are things going? It's a question that I get asked a lot these days. Twist Image became a part of the WPP family about a year ago, we changed our creative direction, we rebranded and became a founding member... Read more

By Mitch Joel

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February 5, 201510:50 PM

Day One: Mirum tagged “Twist Image”

Today is a new day. Hello, Mirum. Back in 2002, when I joined Twist Image, I had no expectations... I had big expectations. It was a dream. It was a dream to think that this small group of people could... Read more

By Mitch Joel

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February 2, 2015 9:06 AM

Is Super Bowl Advertising Worth It? tagged “Twist Image”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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January 30, 201510:00 AM

Twist Image Becomes Mirum tagged “Twist Image”

You read that right: Twist Image will now be known as Mirum! (And, yes, I'm really excited about this!) So, what's going on? Last May, I announced that Twist Image had been acquired by WPP. A lot of people have... Read more

By Mitch Joel

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November 26, 201411:49 PM

Wonder Through Life. Don't Wander Through Life. tagged “Twist Image”

Wonder Through Life. Don't Wander Through Life. What is your purpose? Too many people wander through life. I prefer to wonder through life. One little letter, it makes all the difference. When I was younger (in my mid-teens), I was... Read more

By Mitch Joel

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November 6, 201411:40 PM

How To Blog In 2014 tagged “Twist Image”

I still love to blog... how about you? It's amazing to me how I often I get asked about blogging and the merits of publishing longer, text-based, content on a regular basis. There are still tons of blog posts being... Read more

By Mitch Joel

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October 22, 201411:30 PM

It's Not My Job Anymore tagged “Twist Image”

Do brands still need to be convinced about digital marketing? It's done. It's over. Digital marketing is an integral component of a proper marketing mix. In fact, I can selfishly argue that digital marketing is more important than most traditional... Read more

By Mitch Joel

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October 1, 201411:05 PM

Was Eleven Years Of Relentless Blogging Worth It? tagged “Twist Image”

It was eleven years ago today... Actually, that's a bit of a lie. I started blogging eleven years ago yesterday. It wasn't every day (at first), but quickly - over time - the pace picked up. It was less about... Read more

By Mitch Joel

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September 9, 2014 8:52 PM

Be An Advocate For Your Consumer tagged “Twist Image”

Who doesn't want their brand to be more likeable? Ultimately, we are in service of other people. This makes a lot of marketing skeptics shake their collective heads in disbelief, but it is true. It is how I feel. I... Read more

By Mitch Joel

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August 28, 201411:53 PM

Be A Designer Of Something tagged “Twist Image”

Some people don't think that they are creative. I don't agree. I believe that everyone is creative in their own way. Some people don't think that they're job is all that creative. I don't agree. I believe that every job... Read more

By Mitch Joel

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July 14, 2014 3:04 PM

Falling Short Of Your Best tagged “Twist Image”

It sucks when you don't do your best. I am very tough on the work that I put out into the world. Maybe too tough. I was reflecting the other day on some new client pitches that have been lost...... Read more

By Mitch Joel

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July 4, 2014 8:05 AM

Your Personal Search For Success tagged “Twist Image”

It's funny, so many people have asked me lately what it's like to be a success. There are moments when I feel very successful. There are moments when I feel like I am just getting started. Yes, I understand why... Read more

By Mitch Joel

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June 3, 201410:31 AM

Is Your Work Your Hobby? tagged “Twist Image”

I tried to take electric bass lessons. It didn't last long. I know so many people who attempt to start playing an instrument once they have an established career, kids, some sense of security, and it never takes. You don't... Read more

By Mitch Joel

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May 19, 201411:51 PM

One Last Comment About Blog Comments (Hint: They're Back) tagged “Twist Image”

I've missed you. How have you been? Sadly, I shut the commenting functionality on this blog down on April 16th of this year. I shut them down, because the spam was (without question) out of control. In a strange twist... Read more

By Mitch Joel

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May 6, 2014 7:51 AM

Why Did I Sell Twist Image (And Other Questions)? tagged “Twist Image”

Last week, my three business partners and I announced that Twist Image would be joining WPP. It was a very long and extremely emotional journey. We were able to really let the world know about this acquisition last Thursday morning,... Read more

By Mitch Joel

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May 5, 2014 1:36 PM

CTRL ALT Delete - Weekly Technology And Digital Media Review - CHOM FM #29 tagged “Twist Image”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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May 1, 201410:00 AM

Exciting News About Twist Image... And The Future tagged “Twist Image”

When Twist Image first started in 2000, there was a vision. We wanted to create a marketing agency that was reflective of the modern times. Our desire was - and has always been - to work with big brands, solving... Read more

By Mitch Joel

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April 3, 201411:42 PM

Let's Stop Mixing Up Digital Advertising With Digital Marketing tagged “Twist Image”

I get into this fight all of the time. When people talk to me about advertising agencies - especially ones that claim to be "fully integrated" - what I (still) hear is: digital advertising. Make no mistake about it, advertising... Read more

By Mitch Joel

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March 26, 201411:21 PM

Where Great Content Comes From tagged “Twist Image”

This could get gross. You have been warned. Last week, I was lucky enough to have attended the TED conference. I've been going to this event since 2009. While most people can't stop talking about how incredible the TED talks... Read more

By Mitch Joel

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January 2, 201411:26 PM

The George Costanza Approach To Getting Things Done tagged “Twist Image”

Do the opposite. Do you remember that Seinfeld episode when George Costanza decided to do everything the opposite of what he had done to date? Watch this: Do the opposite. I'm not telling you to do the opposite of everything... Read more

By Mitch Joel