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Tv Commercial

October 24, 2014 7:56 PM

Where Does Amazing Work Come From? tagged “Tv Commercial”

Every brand wants amazing work. Every agency wants to create amazing work for the brands that they represent. It doesn't just happen. The cash register doesn't start ringing on its own. Having consumers talk about a brand is rarely something... Read more

By Mitch Joel

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September 9, 2014 8:52 PM

Be An Advocate For Your Consumer tagged “Tv Commercial”

Who doesn't want their brand to be more likeable? Ultimately, we are in service of other people. This makes a lot of marketing skeptics shake their collective heads in disbelief, but it is true. It is how I feel. I... Read more

By Mitch Joel

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August 27, 201411:45 PM

Breaking Through To The YouTube Culture tagged “Tv Commercial”

Brands are struggling to understand YouTube. It's a mystery to most brands why some videos work and other don't. There are videos that breakthrough and achieve viral success (the kind of action that then gets picked up and amplified by... Read more

By Mitch Joel

Utilities:


August 20, 201410:06 PM

When Will Marketers Be More Business Focused? tagged “Tv Commercial”

It's laughable that the vast majority of marketing professionals are still seen as those who spend the money on the TV commercials. Here's what's really happening: The c-suite is pushing back (and hard). They're asking marketers to do more than... Read more

By Mitch Joel

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July 1, 2014 8:06 AM

Facebook On The Brain tagged “Tv Commercial”

Facebook is messing with your mind, people... what's wrong with you? (say that with an accent like an old dude from the sixties). There is this very real, very public outcry against Facebook (again). It's just another issue in a... Read more

By Mitch Joel

Utilities:


May 27, 201411:48 PM

The Most Impressive Trends In Digital Media tagged “Tv Commercial”

If there is one deck of slide that marketers should be paying attention to, it is this one. Marketing nerds (like me), wait for Mary Meeker to deliver her annual Internet trends report. The Kleiner Perkins Caufield Byers venture capitalist... Read more

By Mitch Joel

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February 13, 2014 8:51 AM

The Failed State Of Branding tagged “Tv Commercial”

How well do you think brands are doing? Brands are going to have to face the music. It's a ruse that has (probably) been going on longer than anyone cares to admit, but it's something that has showed itself -... Read more

By Mitch Joel


December 4, 201311:36 PM

Fame Is Exhausting, So Don't Seek It Out tagged “Tv Commercial”

Don't all famous people look exhausted? Of course that's probably just a simple man's interpretation and can be easily psycho-analyzed to death. Still, I have been thinking a lot about fame lately. What does it mean? Why do we seek... Read more

By Mitch Joel


July 18, 2013 4:08 PM

Great Advertising (From An Unexpected Brand) tagged “Tv Commercial”

Have you seen this ad? When was the last time you paid attention to a commercial about toilet paper? Or even cared to? Kimberly-Clark's Cottonelle brand (not a client) has come out with dispenser packaging for its Fresh Care Flushable... Read more

By Mitch Joel


April 26, 2013 4:24 PM

The Sad State Of Brands This Week tagged “Tv Commercial”

This post is not going to earn me a lot of friends (and I really don't care). I am a proud marketer. It's not easy to say that. It's not easy to write that... but it's true. I love marketing.... Read more

By Mitch Joel


December 25, 2012 9:17 AM

The Right Fit tagged “Tv Commercial”

What makes great advertising work? Whether you're watching a panel discussion at the Cannes Lion or reading an article in AdWeek, the majority of the discourse revolves around three things: The big idea. The size of the media spend to... Read more

By Mitch Joel


July 19, 201210:02 AM

The Marketing Problem Is Simple: There Are Too Many Ads tagged “Tv Commercial”

As a brand, do you find it hard to put your message in front of the right audience? This used to be the major challenge. The entire construct of the advertising industry was built on the scarcity model. There was... Read more

By Mitch Joel


November 10, 2011 7:54 PM

A Simple Way To Rethink Your Brand Narrative tagged “Tv Commercial”

Many brands fail to realize that the branding game is not one of broadcasting and Social Media. The true marketing imperative is to tell a great brand narrative. It's a cohesive story that takes place over time and in different... Read more

By Mitch Joel


January 31, 2011 8:54 PM

Who Will Win The Superbowl? Facebook... That's Who tagged “Tv Commercial”

The Superbowl is always a funny event for me. Jocks, couch potatoes and Marketing nerds all get their funk on for a couple of hours. From a Marketing perspective (because, trust me, you do not want my perspective on sports),... Read more

By Mitch Joel


November 13, 2010 2:35 PM

Video Must Become More Social tagged “Tv Commercial”

Make no mistake about it, you can do many social things with online video, but we have to change our mindset about it first. I was excited to be asked to give the luncheon keynote presentation at this past week's... Read more

By Mitch Joel


October 8, 2010 2:59 PM

Advertisers Are Doing It Wrong tagged “Tv Commercial”

Don't get too caught up in the extravagance of brilliant creative and leading edge advertising. It turns out consumers have no idea what we're talking about. Marketing professionals often forget what we really do: our main focus it to sell... Read more

By Mitch Joel


April 24, 2010 8:02 PM

Viral Videos Still Work tagged “Tv Commercial”

As the popularity of YouTube and other online video destinations grows, something made me think that the concept of a "viral video sensation" would dissipate. Boy, was I wrong. If you think about it, YouTube continues to grow (both in... Read more

By Mitch Joel


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