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Tv

August 10, 2015 9:08 AM

Is Producing Content The New Way That We Consume Media? tagged “Tv”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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July 10, 201510:45 PM

A Curious Mind tagged “Tv”

Curiosity is everything. I have always been curious. I have always asked questions. I have always hunted down answers. I often take notes. I often find myself fumbling for a piece of paper. When I ask Seth Godin what he... Read more

By Mitch Joel

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June 18, 201511:09 PM

Is Television Lying To Us? tagged “Tv”

So, what do you think? Is television lying to us? Last week, AdWeek published an article titled, Why TV Is Still the Most Effective Advertising Medium. I had three thoughts immediately enter my mind: Google AdWords. How can TV advertising be... Read more

By Mitch Joel

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May 27, 201511:34 PM

The Line Being Drawn Between Smartphones And Tablets tagged “Tv”

Human beings are an intriguing group. What does advertising do? Well, if you believe the very first episode of the very first season of the acclaimed television show, Mad Men, the answer is simple: happiness. Advertising sells the notion of... Read more

By Mitch Joel

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April 28, 2015 7:40 AM

Counting Screens. Counting Dollars. Connecting Consumers. tagged “Tv”

Are consumers watching more video content online or on the TV? On April 16th, eMarketer published a news item titled, US Adults Spend 5.5 Hours with Video Content Each Day. Here's some pieces of staggering data: "Adults in the US will... Read more

By Mitch Joel

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March 13, 2015 4:30 PM

Amp Up Your Online Video Knowledge With Mark Cuban tagged “Tv”

Marketers don't know that much about online video. We think that we do. We don't. That statement is not meant as a slight. Online video has a lot of opportunities for brands that transcend the advertising model and mindset. Most... Read more

By Mitch Joel

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March 11, 201511:15 PM

Apple Is Laughing All The Way To The Bank tagged “Tv”

I went from a non-believer to a believer. I love Apple. There, I said it. It's not a tough thing to put out there, as the company edges closer to becoming the first ever trillion-dollar organization. The customers are there.... Read more

By Mitch Joel

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December 11, 201411:49 PM

The Way Television Should Be tagged “Tv”

What if television looked and acted like Netflix? Many years back, I was blogging about the future of education. If I could find the specific link to the post, I would have dropped it in here. The dream - as... Read more

By Mitch Joel

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November 7, 2014 5:24 PM

Watch YouTube tagged “Tv”

YouTube is still very new. This may surprise you, but it's true. YouTube is on the verge of becoming something so much more than just online video.When Google acquired YouTube for $1.6 billion in 2006, it seemed like a strange... Read more

By Mitch Joel

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October 24, 2014 7:56 PM

Where Does Amazing Work Come From? tagged “Tv”

Every brand wants amazing work. Every agency wants to create amazing work for the brands that they represent. It doesn't just happen. The cash register doesn't start ringing on its own. Having consumers talk about a brand is rarely something... Read more

By Mitch Joel

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October 7, 2014 9:31 PM

The True Omni-Channel Is Convergence tagged “Tv”

Convergence used to be a bad word. In the early days of the Internet, we tossed around the word "convergence" much in the same way that we toss around the words "social media" these days. It was this "be all.... Read more

By Mitch Joel

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September 26, 2014 5:26 PM

Be Like Apple tagged “Tv”

Don't be like Apple. Apple is always the worst case study to demonstrate anything to any other business. Apple is always the best case study to demonstrate anything to any other business. You could say that Apple is an anomaly.... Read more

By Mitch Joel

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September 25, 201411:04 PM

What Is Your Media Really Trying To Do? tagged “Tv”

That old saying about advertising and performance. When people talk about media and advertising, they inevitably trot out the old John Wanamaker saying, "Half the money I spend on advertising is wasted; the trouble is I don't know which half."... Read more

By Mitch Joel

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September 10, 201410:00 PM

When TV Becomes An Accessory To YouTube tagged “Tv”

Everyone is talking about video. Have you noticed how on Facebook, some videos in your newsfeed start on their own now? You don't have to click on them. They just start. For some, this is very upsetting and disruptive to... Read more

By Mitch Joel

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August 22, 2014 8:15 PM

Cheap. Efficient. Elegant. tagged “Tv”

How good is Hollywood at showing us the Internet on screen? Not The Matrix, but reality. Whether it's text messages or the Internet, have you ever wondered why text messaging and web browsing is so poorly done in movies and... Read more

By Mitch Joel

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July 15, 201411:16 PM

The End Of The Dial Tone tagged “Tv”

Things change quicker than most of us realize. If you speak to marketers about how they are doing in relation to consumers and their mobile usage, it will be a disappointing conversation. If you speak to consumers about how brands... Read more

By Mitch Joel

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July 1, 2014 8:06 AM

Facebook On The Brain tagged “Tv”

Facebook is messing with your mind, people... what's wrong with you? (say that with an accent like an old dude from the sixties). There is this very real, very public outcry against Facebook (again). It's just another issue in a... Read more

By Mitch Joel

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June 20, 2014 8:17 PM

Birds And Lions. New Platforms And New Engagement tagged “Tv”

Is there a difference between real time and in-the-now moments versus watching a TV show or going to a movie? This past week was the Cannes Lion. It's the annual belly-rubbing of the advertising industry in southern France, where awards... Read more

By Mitch Joel

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June 19, 201411:10 PM

The Only Screen That Matters tagged “Tv”

The only screen that matters is the screen that is in front of me. Welcome to the one screen world. We used to talk about three screens (TV, computers and mobile), but we're closing in on the one screen world.... Read more

By Mitch Joel

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May 27, 201411:48 PM

The Most Impressive Trends In Digital Media tagged “Tv”

If there is one deck of slide that marketers should be paying attention to, it is this one. Marketing nerds (like me), wait for Mary Meeker to deliver her annual Internet trends report. The Kleiner Perkins Caufield Byers venture capitalist... Read more

By Mitch Joel

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