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Entries tagged with “
Tv
”October 26, 2011 9:26 PM
The Next Layer Of Social Media tagged “Tv”
What's next for Social Media? If I had a dime for every time I've been asked that question... More often than not, I deflect the question. I'm humble enough to know that my optics into what works and where this... Read more
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October 18, 2011 9:22 AM
The Shift To TV Everywhere tagged “Tv”
Television has always been based on two pillars: Destination. From "Must See TV" to your favorite sitcoms on Thursday night, you could always tell what the conversation around the water-cooler was going to be based on the schedule set forth... Read more
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June 24, 2011 8:24 PM
The One Screen World tagged “Tv”
How is your Marketing working in a three screen world? Between us, I never knew if the three screens were traditional media, the Internet and mobile or if it was TV, movie, computers... and now mobile (making it four screens).... Read more
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May 19, 2011 4:58 PM
It's A Great Icebreaker tagged “Tv”
How useful is Twitter, Facebook and other Social Media platforms when it comes to actual relationships? Well, if Malcolm Gladwell didn't get this conversation all riled up last October (see: Small Change - why the revolution will not be tweeted),... Read more
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April 2, 2011 7:35 PM
When Is This Going To End? tagged “Tv”
Quick question: do you believe that advertising spend should match consumption patterns when it comes to media? I sure hope you answered "yes!" Sadly, the Internet is still the red-headed stepchild of the media world. As consumption on both Internet... Read more
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March 19, 2011 8:48 PM
TV Everywhere tagged “Tv”
If screens become ubiquitous at every turn, does this change TV and what it means to our society? We're no longer talking about PVRs and the ability for people to zap through the commercials (which is a bigger deal than... Read more
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October 12, 201012:01 PM
Social Media Is A Big Waste Of Time tagged “Tv”
You know the drill, the minute something becomes popular, some report comes out making claims about how much money is being pulled out of the economy because we're wasting our time on it. Social media is no different. In fact,... Read more
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September 8, 2010 4:03 PM
TV Worth Checking Into tagged “Tv”
The power of the Internet is undeniable. When thinking about U.S. President Barack Obama's election in 2008, many people link that historic victory to the power of the Internet. Leveraging Social Media and many of the digital marketing tools at... Read more
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August 2, 2010 4:11 PM
The Internet As Your Birthright tagged “Tv”
As much as democracy and the right to a fair trial, so too is connectivity and access to the Internet. The news item titled, Finland makes 1Mb broadband access a legal right, from Cnet was published on October 14th, 2009.... Read more
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July 8, 201011:19 AM
Television At The Crossroads tagged “Tv”
Did you hear? The future of television is... wait for it... 3D! While everybody is busy running over to their favorite consumer electronics store to pick up a 3-D television (btw, is it just me or do those glasses make... Read more
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July 6, 201011:19 PM
It Is What It Is And It Does What It Does tagged “Tv”
Social Media (or any other form of Marketing and Communications) won't save a bad product, brand or service. This may seem like an obvious statement out of the gates, but it is something that many brand managers don't really wrap... Read more
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May 28, 201010:39 PM
Life Is Marketing tagged “Tv”
We often forget that everything we do is Marketing. Even if we don't like the term "marketing." Even if it doesn't have the word "marketing" on your business card or in your job description... you're in marketing. It sometimes takes... Read more
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January 20, 201010:22 PM
Kids Today tagged “Tv”
In case you think that the world hasn't changed all that much since the Internet became commercially viable... You may want to check out this very interesting article in today's edition of the USA Today titled, Kids' electronic media use... Read more
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January 14, 2010 7:02 PM
Embracing The New Business Of New Media tagged “Tv”
Last week, the 2010 International Consumer Electronics Show (CES) wrapped up in Las Vegas. CES is the seminal annual event for highlighting the latest and greatest in terms of what kind of entertainment, media and technology will be making its... Read more
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January 13, 201010:05 PM
Digital You tagged “Tv”
Using the digital channels to teach the digital channels... and using some TV too. That's the calling card of a new TVO series and online Podcast called, Digital U. They are using these digital platforms (and traditional TV) to deliver... Read more
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November 25, 2009 9:45 PM
When Do You Sleep? tagged “Tv”
That is one of the top questions I get asked. Often. It's either that one, or "do you ever sleep?" Same question, different connotation. My general response is, "I don't work hard, but I do work long." Meaning, I don't... Read more
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November 21, 2009 1:58 PM
Video Games Are The Newest Cable Channels tagged “Tv”
Trying to understand the real size and scope of the television viewing audience is near-impossible. Even with all of the new monitoring systems, it's hard to really figure out who is watching what (and how much attention they're paying to... Read more
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November 13, 200910:56 PM
How To Avoid Bad Television tagged “Tv”
One of the best (and easiest) ways to avoid bad television, is to watch good television online. Yes, there is plenty of good television. And - just like the Internet - you have dig around and scratch beneath the surface... Read more
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October 20, 2009 7:44 AM
Removing The Most Painful Question Potential Clients Always Ask tagged “Tv”
"I'd like you to come into our offices and help us understand why we still need a website." You can remove the word "website" and interchange it with practically anything from, Twitter and YouTube to Facebook or a mobile website.... Read more
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October 12, 200910:26 PM
When We Switch From Free To Paid tagged “Tv”
When it comes to the troubles of the newspaper and magazine industry, the greater debate always comes full circle to when/how they will begin to charge for content. Some people call it crazy, others think there is no choice, but... Read more
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