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Entries tagged with “
Trust
”May 22, 201210:27 AM
Building Loyalty Beyond Reason tagged “Trust”
It seemed like everything changed in business overnight. At one, unique moment in time, we shifted from a world where we dreamed about being able to collect data and information about our customers, to a world where personal computing was... Read more
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May 21, 2012 9:08 AM
The Lying Game tagged “Trust”
Distrust in a world of trust agents is problematic. On May 18th, The New York Times ran a fascinating news story titled, In the Undoing of a C.E.O., a Puzzle. The article is all about former Yahoo CEO Scott Thompson... Read more
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April 27, 201110:23 PM
All Apologies tagged “Trust”
What else should I be? All apologies. Sony is going to have a very long haul over the next long while. The company has been under fire due to a data breach that affected 77 million accounts on their PlayStation... Read more
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January 22, 2011 6:17 PM
Social Media? Do It For The Free Advertising! tagged “Trust”
The past couple of months have been interesting. The conversations around the ROI in Social Media have increased. Understandably. On more than one occasion, I've been caught in the middle of a debate discussing the value of Social Media within... Read more
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August 16, 2010 9:37 PM
Ghost Blogging And Last Rites tagged “Trust”
If there's one debate that never gets tired, it's the one about Ghost Blogging. We've come to this strange intersection with Social Media where companies want to Blog, but they feel like their CEO (or others within the company) would... Read more
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August 12, 201010:38 PM
Can Social Media Be Trusted? tagged “Trust”
Have you ever asked a regular consumer where they get their information about your brands, products and services? A lot of brands have done this, but push this question a little bit further: when consumers let you know where they... Read more
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June 23, 201011:31 AM
Social Media Fairies And Pixie Dust tagged “Trust”
Hands up if you like big oil? Anyone... anyone... Bueller... Bueller...? Was it the explosion of an oil rig that set you off ? Was it the lost lives of the hard-working individuals on that rig that is upsetting you?... Read more
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January 23, 201010:27 PM
Dealing With People Who Are Dealing In Social Media tagged “Trust”
If you could tell the Human Resources department your Top 10 dos and don'ts of Social Media for current and prospective employees, what would you tell them? This was the question posed to me by the communications people behind the... Read more
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November 9, 2009 9:07 PM
6 Ways To Build A Strong Community tagged “Trust”
"What am I doing wrong?" is often the question many people who are just starting out in online social networks and Social Media (Blogs, Twitter, Facebook, etc...) ask. It's a fair question, but then again, it's not a fair question... Read more
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August 19, 2009 9:02 PM
Maybe It Is Time For Marketing To Move Away From "The Big Idea" tagged “Trust”
Everything we do in Marketing, Advertising and Communications comes out of "The Big Idea." It's what drives the marketing strategy, it's what drives the brand and agency to get excited about the campaign, and it's what drives consumers to put... Read more
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August 17, 2009 4:37 PM
It's A Matter Of Trust tagged “Trust”
Every day people ask, "does Social Media really work?", "can it grow my business?" or "can you make any real money doing all of this stuff?" The truth is, there is only one way to answer "yes" to all of... Read more
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August 1, 200910:09 PM
Bigger Than Your Own Head tagged “Trust”
It's worth noting that just because everyone can publish anything to the world, it doesn't necessarily mean that anyone is listening or cares. One of the most amazing things about being able to publish anything (text, images, audio and/or video)... Read more
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June 13, 2009 9:48 PM
Inches Not Miles tagged “Trust”
For a business to grow, it used to be all about closing as many big deals as possible. Things are quickly changing. One change in a business used to be able to make a big impact, and it was one... Read more
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June 4, 200911:25 AM
In Search Of Excellence - The New Search Engine Wars tagged “Trust”
Last July, a new search engine called Cuil made its way on to the market. As with anything and everything online, as soon as some kind of new platform, application or technology gets released, the initial knee-jerk reaction from the... Read more
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April 25, 2009 8:35 AM
This Space (Is Not) For Sale tagged “Trust”
Marketers are going to be using Social Media a lot more in the coming year. Some of it will just be a re-direction of their advertising dollars, and some of it will be in trying to figure out what other... Read more
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January 17, 200911:56 PM
Get Them To Stick Around - Six Ways To Build Consistent Traffic tagged “Trust”
How do you get people to come to your space, participate and become loyal community members? It's no longer just about providing value and being trustful. It's also not just about being provocative or creating linkbait. With so much content... Read more
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December 21, 2008 9:52 PM
SPOS #135 - The Death of Newspapers Is The Death of Democracy tagged “Trust”
Welcome to episode #135 of Six Pixels Of Separation - The Twist Image Podcast. We are getting close to that time of year where everyone shuts down, takes a break, re-energizes and celebrates the many great things that have happened... Read more
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December 15, 200810:17 PM
Trust Is Non-Transferable tagged “Trust”
Some Bloggers were recently taken to task when they published a sponsored Blog posting about a shopping spree they took with a major retailer. It is an amazing view into what marketing and advertising is in this new media channel... Read more
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December 14, 200811:45 PM
SPOS #134 - Chris Brogan On Trust And Advertising tagged “Trust”
Welcome to episode #134 of Six Pixels Of Separation - The Twist Image Podcast. This might be a little more controversial than normal. Chris Brogan is widely regarded as one of the leading Social Media Bloggers out there (he is... Read more
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October 21, 200810:05 PM
Why Invest In Social Media? tagged “Trust”
"When asked at Gartner Symposium/ITxpo 2008 whether brands should bother engaging with customers through largely unproven digital methods such as social media during the downturn, analyst Adam Sarner replied, 'This is going to be a lifeline." This was only one... Read more
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