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Trueview

August 27, 201411:45 PM

Breaking Through To The YouTube Culture tagged “Trueview”

Brands are struggling to understand YouTube. It's a mystery to most brands why some videos work and other don't. There are videos that breakthrough and achieve viral success (the kind of action that then gets picked up and amplified by... Read more

By Mitch Joel

Utilities:


April 15, 201411:57 PM

Google's Third Wave Of Innovation tagged “Trueview”

Is it normal that a search engine is buying up all of the robotics and drone companies? If you're in the marketing profession, you have to be scratching your head at the moves that Google has made over the past... Read more

By Mitch Joel

Utilities:


June 19, 201310:23 PM

The World Of Change(d) tagged “Trueview”

The world is changing. The world has changed. Trolling through the news on Business Insider, I stumbled upon their chart of the day titled, Time Spent Watching Video On Mobile Devices Has Doubled In The Last Year. That some exponential... Read more

By Mitch Joel


May 6, 201311:55 PM

Pay Closer Attention To YouTube tagged “Trueview”

It's not just about the views anymore. There are two strikingly new(ish) things happening on YouTube that could very well position it to be one of the most interesting developments in how television (and eve movie-like) content gets consumed and... Read more

By Mitch Joel


August 30, 2012 3:17 PM

The Misery Of Monetization tagged “Trueview”

Do you know which brands struggle with monetization? It's not a trick question and the answer is pretty obvious: any brand that was created without thinking about how or why people would either pay for it or truly engage with... Read more

By Mitch Joel


August 21, 201212:07 PM

The Trouble With Online Advertising tagged “Trueview”

Is online advertising any good? Last week, DigiDay ran the news item titled, The Ad Contrarian's Reality Check. Bob Hoffman (CEO of Hoffman/Lewis) runs the blog, The Ad Contrarian, and leverages the platform as a place to debunk the over-exuberance... Read more

By Mitch Joel


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