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Transparency

April 17, 2014 6:17 PM

The End Of Liking A Brand In A Move Towards Anti-Social Media tagged “Transparency”

Be careful which brands you like, friend and follow going forward. That was the headline yesterday in The New York Times article, When 'Liking' a Brand Online Voids the Right to Sue. What may seem like legal side-stepping to avoid... Read more

By Mitch Joel

Utilities:


February 20, 2014 6:43 AM

The End Of Customer Service tagged “Transparency”

Now that everyone complains... nobody cares when there is a complaint. There was a time (not that long ago), when someone's complaint online would be rocketed to the executive office, changes were made and brands were being held accountable for... Read more

By Mitch Joel


November 20, 2013 2:32 PM

How Much Does It Cost? tagged “Transparency”

Let's talk about money. The marketing agency business is a strange bird. Brands are strange birds too. It's a complex web of relationships that is often confusing, evolving, thrilling, beautiful, painful and more. As the marketing industry evolves, we have... Read more

By Mitch Joel


September 13, 2013 2:58 PM

A Simple (But Hard) Truth That Will Change Your Marketing Forever tagged “Transparency”

It's about something more than authenticity. It is, somewhat, amazing that we live in a day and age when people talk about brands and authenticity like it is some kind of given. Just because brands have been forced to engage... Read more

By Mitch Joel


March 28, 2013 5:51 PM

Welcome To The Era Of Robot Bloggers, Journalists And Writers tagged “Transparency”

Would you like this (or any) content less if a robot had written it? The media is filled with news items abut how robots and algorithms are taking the work away from real, kind and personable human beings. That is... Read more

By Mitch Joel


October 23, 2012 5:29 AM

The Lance Armstrong Effect tagged “Transparency”

Much has been said about Lance Armstrong lately. Not much has been said by Lance Armstrong, himself. It used to be easy to lay low, even if you were a celebrity. But, in the world of the real-time Web, mobile... Read more

By Mitch Joel


March 13, 201210:57 AM

Rise Of The Indie Brand tagged “Transparency”

The art of marketing is a fascinating beast. Last week, I had the pleasure of delivering the opening keynote address at The Art of Marketing in Toronto. With over 1500 business professionals in attendance, I shared the stage with people... Read more

By Mitch Joel


January 28, 2012 8:16 AM

Don't Let Your Brand Be Creepy tagged “Transparency”

It's important to remember that being transparent is not the same as divulging personal information. We have never seen a moment like this on our history. Look at the combined audience of platforms like Blogging, Podcasting, Twitter, YouTube, Facebook and... Read more

By Mitch Joel


July 28, 201110:18 PM

Not Buying What You're Shilling tagged “Transparency”

Transparency and full disclosure don't mean much in the world of Social Media anymore. Do you remember when the FTC got involved in Social Media (more on that here: Mashable - FTC to Fine Bloggers up to $11,000 for Not... Read more

By Mitch Joel


July 8, 201111:41 AM

The Wolf In Sheep's Clothing tagged “Transparency”

Social Media is a funny thing. By "funny thing" I mean that it is sometimes very pathetic. Few people are able to identify their own narcissism (I've Blogged about this before: Confessions Of A Narcissist), but it's there and it... Read more

By Mitch Joel


April 27, 201110:23 PM

All Apologies tagged “Transparency”

What else should I be? All apologies. Sony is going to have a very long haul over the next long while. The company has been under fire due to a data breach that affected 77 million accounts on their PlayStation... Read more

By Mitch Joel


February 8, 2011 9:30 PM

Will All Brands Be Open? Should All Brands Be Open? tagged “Transparency”

Social Media did a whole lot more than just connect us all in 140 characters (or less) and through Facebook status updates. If you're not sure what "more" means, drop everything and read the book, The Cluetrain Manifesto, by Rick... Read more

By Mitch Joel


January 15, 2011 5:03 PM

Ten Years Of Wikipedia tagged “Transparency”

Wikipedia is ten years old today. I love Wikipedia. I don't care that the online encyclopedia is wrong sometimes. I don't care about the controversy that often surrounds it when it comes to accuracy and how articles get edited. I... Read more

By Mitch Joel


December 9, 201011:04 PM

7 Lessons That WikiLeaks Teaches Us tagged “Transparency”

Too much has been written about WikiLeaks. Most of the debate is about the legalities and moralities of what WikiLeaks is (and what it means). If you take a step back, and look at it (without prejudice and without passing... Read more

By Mitch Joel


November 25, 2010 9:43 PM

Don't Suck tagged “Transparency”

Are you worried about bad customer reviews online? Don't suck. Social Media won't save you if your products and services are sub-par. Don't suck. If all you're doing on Twitter is responding to customer complaints... Don't suck. If no one... Read more

By Mitch Joel


November 16, 2010 3:06 PM

The Fear Is Real tagged “Transparency”

Businesses small, medium and large still have one thing in common: they're scared of Social Media. That's not entirely true. They're not scared of Social Media, they're scared of trying to cater, answer and amend every little customer service issue... Read more

By Mitch Joel


September 18, 2010 6:46 PM

Viral Videos, Internet Memes And The Value Of Online Anonymity tagged “Transparency”

How do ideas spread? Why do people come together online to make things go viral? The answer might surprise you. At last year's TED conference, I had the pleasure of seeing Christopher "moot" Poole (founder of the infamous and awesome... Read more

By Mitch Joel


August 16, 2010 9:37 PM

Ghost Blogging And Last Rites tagged “Transparency”

If there's one debate that never gets tired, it's the one about Ghost Blogging. We've come to this strange intersection with Social Media where companies want to Blog, but they feel like their CEO (or others within the company) would... Read more

By Mitch Joel


August 12, 201010:38 PM

Can Social Media Be Trusted? tagged “Transparency”

Have you ever asked a regular consumer where they get their information about your brands, products and services? A lot of brands have done this, but push this question a little bit further: when consumers let you know where they... Read more

By Mitch Joel


August 5, 2010 7:13 AM

An Open (And Closed) Case For Business In A Digital World tagged “Transparency”

Can a business culture be both open and closed? WikiLeaks scared everybody last week. How is it possible that one individual can become a whistleblower by uploading thousands of documents to a website that anyone can have access to, and... Read more

By Mitch Joel


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