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Entries tagged with “
Transparency
”March 13, 201210:57 AM
Rise Of The Indie Brand tagged “Transparency”
The art of marketing is a fascinating beast. Last week, I had the pleasure of delivering the opening keynote address at The Art of Marketing in Toronto. With over 1500 business professionals in attendance, I shared the stage with people... Read more
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January 28, 2012 8:16 AM
Don't Let Your Brand Be Creepy tagged “Transparency”
It's important to remember that being transparent is not the same as divulging personal information. We have never seen a moment like this on our history. Look at the combined audience of platforms like Blogging, Podcasting, Twitter, YouTube, Facebook and... Read more
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July 28, 201110:18 PM
Not Buying What You're Shilling tagged “Transparency”
Transparency and full disclosure don't mean much in the world of Social Media anymore. Do you remember when the FTC got involved in Social Media (more on that here: Mashable - FTC to Fine Bloggers up to $11,000 for Not... Read more
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July 8, 201111:41 AM
The Wolf In Sheep's Clothing tagged “Transparency”
Social Media is a funny thing. By "funny thing" I mean that it is sometimes very pathetic. Few people are able to identify their own narcissism (I've Blogged about this before: Confessions Of A Narcissist), but it's there and it... Read more
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April 27, 201110:23 PM
All Apologies tagged “Transparency”
What else should I be? All apologies. Sony is going to have a very long haul over the next long while. The company has been under fire due to a data breach that affected 77 million accounts on their PlayStation... Read more
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February 8, 2011 9:30 PM
Will All Brands Be Open? Should All Brands Be Open? tagged “Transparency”
Social Media did a whole lot more than just connect us all in 140 characters (or less) and through Facebook status updates. If you're not sure what "more" means, drop everything and read the book, The Cluetrain Manifesto, by Rick... Read more
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January 15, 2011 5:03 PM
Ten Years Of Wikipedia tagged “Transparency”
Wikipedia is ten years old today. I love Wikipedia. I don't care that the online encyclopedia is wrong sometimes. I don't care about the controversy that often surrounds it when it comes to accuracy and how articles get edited. I... Read more
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December 9, 201011:04 PM
7 Lessons That WikiLeaks Teaches Us tagged “Transparency”
Too much has been written about WikiLeaks. Most of the debate is about the legalities and moralities of what WikiLeaks is (and what it means). If you take a step back, and look at it (without prejudice and without passing... Read more
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November 25, 2010 9:43 PM
Don't Suck tagged “Transparency”
Are you worried about bad customer reviews online? Don't suck. Social Media won't save you if your products and services are sub-par. Don't suck. If all you're doing on Twitter is responding to customer complaints... Don't suck. If no one... Read more
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November 16, 2010 3:06 PM
The Fear Is Real tagged “Transparency”
Businesses small, medium and large still have one thing in common: they're scared of Social Media. That's not entirely true. They're not scared of Social Media, they're scared of trying to cater, answer and amend every little customer service issue... Read more
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September 18, 2010 6:46 PM
Viral Videos, Internet Memes And The Value Of Online Anonymity tagged “Transparency”
How do ideas spread? Why do people come together online to make things go viral? The answer might surprise you. At last year's TED conference, I had the pleasure of seeing Christopher "moot" Poole (founder of the infamous and awesome... Read more
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August 16, 2010 9:37 PM
Ghost Blogging And Last Rites tagged “Transparency”
If there's one debate that never gets tired, it's the one about Ghost Blogging. We've come to this strange intersection with Social Media where companies want to Blog, but they feel like their CEO (or others within the company) would... Read more
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August 12, 201010:38 PM
Can Social Media Be Trusted? tagged “Transparency”
Have you ever asked a regular consumer where they get their information about your brands, products and services? A lot of brands have done this, but push this question a little bit further: when consumers let you know where they... Read more
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August 5, 2010 7:13 AM
An Open (And Closed) Case For Business In A Digital World tagged “Transparency”
Can a business culture be both open and closed? WikiLeaks scared everybody last week. How is it possible that one individual can become a whistleblower by uploading thousands of documents to a website that anyone can have access to, and... Read more
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July 9, 2010 8:29 PM
The Value Of Influence tagged “Transparency”
Who is an influencer? What value does an influencer have on your business? How does one become an influencer? The concept of "influencer" was always a hot topic in our world. The concept has, practically, exploded in popularity because of... Read more
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June 23, 201011:31 AM
Social Media Fairies And Pixie Dust tagged “Transparency”
Hands up if you like big oil? Anyone... anyone... Bueller... Bueller...? Was it the explosion of an oil rig that set you off ? Was it the lost lives of the hard-working individuals on that rig that is upsetting you?... Read more
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June 15, 2010 3:58 PM
Money For Nothing And Your Clicks For Free tagged “Transparency”
Do real people really want to have a relationship with a brand? Here are some of the many questions that brands are asking of Social Media... Is Social Media the best place for all brands? Much like any other media... Read more
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May 13, 2010 8:35 AM
Kids And The Haul - The Emerging Haul Video Trend tagged “Transparency”
When was the last time you sat down with friends and family after coming home from the shopping mall to walk them through - in gory details - every single one of your purchases? The natural fear is that if... Read more
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April 18, 2010 1:45 PM
Unlike Advertising, Social Media Can't Save A Bad Brand, Product Or Service tagged “Transparency”
Jumping into Social Media is one of the smartest things a brand should do. It could also be one of the worst moves if the brand is not prepared. All too often, I've heard gripes like, "we're on Facebook, but... Read more
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April 1, 201011:25 AM
The Business Of Kindness tagged “Transparency”
Is it that hard to be kind to one another? It's an important question to ask. Not just in life, but in business as well. Is the simple act of having a culture of kindness going to affect the bottom... Read more
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