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Transmedia

February 7, 2013 9:20 PM

Where Digital Creative Is Different tagged “Transmedia”

It was an interesting question. Recently, a marketing professional with a major brand asked me this question: "typically, we brief the digital marketing team after we have a concept from our advertising agency, is that the wrong way to go... Read more

By Mitch Joel


October 19, 2012 1:29 PM

The Homogeny Of Social Media tagged “Transmedia”

What happened to the idea that social media would be a different kind of media? As I sat in the airport lounge at SFO, I attempted not to watch the U.S. Presidential coverage on CNN. But, like an accident that... Read more

By Mitch Joel


November 24, 201110:32 PM

Marketing Is About Extensions Not Adaptations tagged “Transmedia”

When does Digital Marketing get interesting? There are two worlds when it comes to Digital Marketing: World #1 = Adaptation. This is when the client already has a brand campaign that is headed to market and is looking for a... Read more

By Mitch Joel


May 5, 2011 5:23 PM

Stories Die When There Is No Experience With It tagged “Transmedia”

Transmedia is all the rage these days. So too is Digital Storytelling. The idea seems both plausible and realistic: extend your brand into as many different media channels and platforms that the public can bear. Don't pound one message down... Read more

By Mitch Joel


February 17, 2011 4:34 PM

The Time Has Come For The Marketing Hacker tagged “Transmedia”

"Measure twice, cut once." It's a known practice in the carpentry and construction business. The idea is fairly simple: by measuring your raw materials twice before you cut it down and try to fix it into place, you are better... Read more

By Mitch Joel


October 27, 2010 9:35 PM

The Agency Of The Future tagged “Transmedia”

The Marketing Agency world continues to change and evolve. Just the other week, news broke that ZenithOptimedia UK will be going through a restructuring. There are rumors that Starcom MediaVest Group may also look to change things up in the... Read more

By Mitch Joel


September 19, 2010 8:43 PM

Digital Storytelling, Transmedia And Participatory Culture With Gunther Sonnenfeld tagged “Transmedia”

Episode #220 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. On my last trip to Europe, I had the pleasure of speaking in Oslo, Norway at The Golden... Read more

By Mitch Joel


September 19, 2010 8:30 PM

SPOS #220 - Digital Storytelling, Transmedia And Participatory Culture tagged “Transmedia”

Welcome to episode #220 of Six Pixels Of Separation - The Twist Image Podcast. On my last trip to Europe, I had the pleasure of speaking in Oslo, Norway at The Golden Tag (Gulltaggen) conference, which featured Richard Branson, Guy... Read more

By Mitch Joel


August 7, 2010 1:48 PM

Six Links Worthy Of Your Attention tagged “Transmedia”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Rednod, GigaOM, Human 2.0, the author of Complete Web Monitoring and Managing Bandwidth:... Read more

By Mitch Joel


August 3, 2010 8:53 AM

Digital Storyteller tagged “Transmedia”

The concept of transmedia and Digital Storytelling is the new Social Media. You can't throw a Digital Marketing Strategist without hearing the words "transmedia" or "digital storytelling" before they plunk against the ground. It's an exciting time to be in... Read more

By Mitch Joel


July 18, 2010 2:40 PM

Media Hacks Audio Podcast #33 Is Now Live tagged “Transmedia”

Episode #211 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #33 of Media Hacks. Instead of the usual phone conversation, Hugh McGuire, Julien Smith... Read more

By Mitch Joel


July 18, 2010 1:49 PM

SPOS #211 - Media Hacks #33 tagged “Transmedia”

Welcome to episode #211 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #33 of Media Hacks. Instead of the usual phone conversation, Hugh McGuire, Julien Smith and I met up for an early morning... Read more

By Mitch Joel

Utilities:


June 8, 2010 3:19 PM

Don't Let Digital Marketing Make You Lazy tagged “Transmedia”

Digital Marketing is not the faster, cheaper and/or easier way to get your message out to the world. If you stick to that mantra you won't be making any of the many foibles and fumbles that are currently happening in... Read more

By Mitch Joel


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