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Traditional Media

August 27, 201411:45 PM

Breaking Through To The YouTube Culture tagged “Traditional Media”

Brands are struggling to understand YouTube. It's a mystery to most brands why some videos work and other don't. There are videos that breakthrough and achieve viral success (the kind of action that then gets picked up and amplified by... Read more

By Mitch Joel

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June 20, 2014 8:17 PM

Birds And Lions. New Platforms And New Engagement tagged “Traditional Media”

Is there a difference between real time and in-the-now moments versus watching a TV show or going to a movie? This past week was the Cannes Lion. It's the annual belly-rubbing of the advertising industry in southern France, where awards... Read more

By Mitch Joel

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April 29, 201410:52 PM

Is Bethany Mota The Future Of The NewFronts? tagged “Traditional Media”

Maybe we'll just stop calling them 30 second spots in the future? What would the world of advertising be like if the 30 second spot actually started playing second fiddle in the advertising mix (what if it moved over to... Read more

By Mitch Joel

Utilities:


March 12, 201412:28 PM

Even If You're Not Doing Social Media, You Should Still Be Doing This... tagged “Traditional Media”

In an effort to better involve themselves in social media, many brands still attempt to decide which channel to hop on. It's easy to do this. It's easy to be attracted to whatever the bring and shiny object may be... Read more

By Mitch Joel


February 26, 2014 8:38 AM

Crazy, Sexy, Cool: Attributes Of The Most Clickable Ads tagged “Traditional Media”

How entertaining is your brand? On the surface, this may seen like a simple question to answer. If you produce movies, energy drinks or running shoes, you probably have something that is highly entertaining. Most of us don't work for... Read more

By Mitch Joel


February 19, 2014 7:35 PM

16 Billion Things To Think About tagged “Traditional Media”

It keeps happening. Something pops up on Twitter, or in your Facebook newsfeed or via email that has you shaking your head in disbelief. There is probably no topic (this week) that caused this kind of visceral reaction more than... Read more

By Mitch Joel


December 19, 201311:00 PM

This Blog Is Dead tagged “Traditional Media”

Let's admit it. Blogging (as we knew it) is dead. Is your blood boiling? Are you priming your fingers to lambast this thought in the comment section of this post? Go back in time. Not even all that ago and... Read more

By Mitch Joel


November 26, 201311:14 PM

Katie Couric Will Give Us The Internet That We Deserve tagged “Traditional Media”

What kind of Internet do we want? Some might consider this a vague, daunting and even ambiguous question, but it begs for an answer. Anyone who has been online for a long time knows how interesting, diverse and different the... Read more

By Mitch Joel


September 19, 2013 7:59 AM

The End Of Privacy... The Beginning Of Personalization tagged “Traditional Media”

Marketers are at a precarious crossroads (whether they know it or not). In my latest business book, CTRL ALT Delete, I lay out five movements that have fundamentally changed the brand forever (that most businesses are doing little - to... Read more

By Mitch Joel


August 28, 2013 3:40 PM

7 Reasons Why Marketers Should Be Twerking Miley Cyrus tagged “Traditional Media”

Talk about a whole bunch of keywords in a headline that I never thought that I would ever write. But, here we are! When cultural moments like Miley Cyrus at the Video Music Awards happen, we can't help but stop... Read more

By Mitch Joel


August 24, 2013 7:42 AM

Nate Silver, David Carr And Charlie Rose tagged “Traditional Media”

Have you seen this episode of Charlie Rose? It originally aired on July 25th, 2013. It's a great piece of video content to watch. These a traditional media personalities starting to better see just how much disruption the world has... Read more

By Mitch Joel


July 2, 2013 5:00 PM

An Advertising Tide Probably Won't Raise All Of The Boats tagged “Traditional Media”

There has been a lot of talk online about the end of advertising lately. Whether it's a new book on social media, some pundit pushing for social business or someone who is very excited that Instagram now affords their consumers... Read more

By Mitch Joel


May 28, 2013 4:45 AM

The Billion Dollar Branding Play tagged “Traditional Media”

What is Yahoo going to do with Tumblr? What is Tumblr going to become with Yahoo? Those seem to be the billion dollar questions, these days. After it was announced that Yahoo would be acquiring Tumblr for a little over... Read more

By Mitch Joel


May 16, 2013 2:15 PM

Supporting Those You Like - CTRL ALT Delete Comes Out Next Week tagged “Traditional Media”

My new book, CTRL ALT Delete, comes out next week. It took well-over six months of concentrated effort to write my second book, CTRL ALT Delete, which comes out on May 21st, 2013. The thing is this: you would have... Read more

By Mitch Joel


May 9, 201311:32 AM

Two Terms Marketers Need for Today's Media Landscape tagged “Traditional Media”

We thought that the Internet would bring with it a whole wave of new media disruption. We were unprepared for just how massive the disruption has been. You needn't look any farther than this one staggering statistic to understand the... Read more

By Mitch Joel


May 6, 201311:55 PM

Pay Closer Attention To YouTube tagged “Traditional Media”

It's not just about the views anymore. There are two strikingly new(ish) things happening on YouTube that could very well position it to be one of the most interesting developments in how television (and eve movie-like) content gets consumed and... Read more

By Mitch Joel


April 19, 201312:16 PM

The Failure Of Social Media tagged “Traditional Media”

Social Media doesn't work for the vast majority of small businesses. That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item: "About... Read more

By Mitch Joel


February 13, 201312:30 PM

We Need a Better Definition of "Native Advertising" tagged “Traditional Media”

What is "native advertising"? If you're looking for marketing jargon in 2013, look no further than "native advertising." Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to... Read more

By Mitch Joel

Utilities:


January 25, 2013 8:20 AM

The Thing About Facebook And Brands tagged “Traditional Media”

What should a brand do on Facebook? That question above... the one about brands on Facebook... yesterday, I got that asked that question three times. Yesterday. The pressure that brands feel to make connections on Facebook is tremendous. They're reading... Read more

By Mitch Joel


January 8, 2013 9:01 AM

The Future Of Marketing: You Connected To Your Toaster tagged “Traditional Media”

What can media do? I was driving on the highway and spotted a billboard. It was your average, run of the mills, type of billboard. It could have been for a local restaurant, something from the tourism council, a car... Read more

By Mitch Joel


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