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Entries tagged with “
Traditional Media
”May 16, 2013 2:15 PM
Supporting Those You Like - CTRL ALT Delete Comes Out Next Week tagged “Traditional Media”
My new book, CTRL ALT Delete, comes out next week. It took well-over six months of concentrated effort to write my second book, CTRL ALT Delete, which comes out on May 21st, 2013. The thing is this: you would have... Read more
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May 9, 201311:32 AM
Two Terms Marketers Need for Today's Media Landscape tagged “Traditional Media”
We thought that the Internet would bring with it a whole wave of new media disruption. We were unprepared for just how massive the disruption has been. You needn't look any farther than this one staggering statistic to understand the... Read more
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May 6, 201311:55 PM
Pay Closer Attention To YouTube tagged “Traditional Media”
It's not just about the views anymore. There are two strikingly new(ish) things happening on YouTube that could very well position it to be one of the most interesting developments in how television (and eve movie-like) content gets consumed and... Read more
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April 19, 201312:16 PM
The Failure Of Social Media tagged “Traditional Media”
Social Media doesn't work for the vast majority of small businesses. That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item: "About... Read more
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February 13, 201312:30 PM
We Need a Better Definition of "Native Advertising" tagged “Traditional Media”
What is "native advertising"? If you're looking for marketing jargon in 2013, look no further than "native advertising." Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to... Read more
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January 25, 2013 8:20 AM
The Thing About Facebook And Brands tagged “Traditional Media”
What should a brand do on Facebook? That question above... the one about brands on Facebook... yesterday, I got that asked that question three times. Yesterday. The pressure that brands feel to make connections on Facebook is tremendous. They're reading... Read more
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January 8, 2013 9:01 AM
The Future Of Marketing: You Connected To Your Toaster tagged “Traditional Media”
What can media do? I was driving on the highway and spotted a billboard. It was your average, run of the mills, type of billboard. It could have been for a local restaurant, something from the tourism council, a car... Read more
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January 2, 2013 9:49 PM
The Elusive Digital Promise tagged “Traditional Media”
Traditional media is getting it all wrong (again). On December 31st, 2012, MediaPost ran a news item titled, For Traditional Media, Digital Remains Elusive Promise, that looks at the conversion of traditional advertising dollars into digital ones. From the article:... Read more
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December 27, 2012 8:14 AM
The New Exclusive tagged “Traditional Media”
Where does breaking news happen? I have a Google Alert set-up for the term "Twitter." This way, whenever Twitter in mentioned in the news, blogs, etc... I get a notification (in this instance, I have the alert set-up to only... Read more
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October 17, 201212:43 PM
The Perfect Marketing Strategy That Fell Out Of The Sky... tagged “Traditional Media”
When someone jumps from the edge of space back to earth and it's all supported by one brand, you know you are staring at a winner. True story: Well over seven years ago, my agency (Twist Image) had the opportunity... Read more
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October 12, 2012 6:17 PM
The iPad Should Be Free tagged “Traditional Media”
Have you ever heard of the "razor and blades business model?" The concept is pretty simple: give people the razor for free and make all of your money by selling them the razor blades. It's a model that many computer... Read more
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September 18, 2012 5:28 PM
When Digital Just Won't Do tagged “Traditional Media”
If you were looking to buy issue #11 of Marvel Premiere featuring Dr. Strange, where would you go? To Google, of course. Buying collectibles isn't what it used to be. For comic book fans, you would have to go to... Read more
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August 28, 201210:39 AM
The Mailbox Re-Invented And Brought To You By Amazon tagged “Traditional Media”
"Neither snow, nor rain, nor heat, nor gloom of night stays these courageous couriers from the swift completion of their appointed rounds." About 2500 years ago, Greek historian Herodotus said this during the war between the Greeks and Persians when... Read more
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August 11, 2012 4:30 PM
The Most Amazing Internet Stock Of The Year tagged “Traditional Media”
What do you think it is? I'm a huge fan of Business Insider. I can't think of any other media organizations that writes headlines as good as they do (Business Insider, if you're reading this, pay your copywriters handsomely... they're... Read more
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May 25, 2012 2:55 PM
The Blog Of Awesome tagged “Traditional Media”
In a sea of content, how do you make your stuff stand out? This was one of the questions I was asked during the Burning Questions Panel at this morning's C2 MTL conference. In short, my answer was: Be awesome... Read more
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March 14, 201210:13 PM
Death To The Page View tagged “Traditional Media”
Are the days of measuring page views as an advertising metric slowly (or quickly) coming to an end? When banner ads first came on the Internet (we now call it "display advertising"), I remember thinking to myself, "is this the... Read more
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February 1, 201211:03 AM
When Traditional Media Fails To Understand New Media tagged “Traditional Media”
Should you be paid to Blog? If you want to create a lightning rod of discourse in the online channels, just ask that question. If you want to make that lightning rod look like a mole hill, ask the same... Read more
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January 10, 2012 1:51 PM
Drunk On The Social Media Kool-Aid tagged “Traditional Media”
It's hard not to hit a like button and come across a Social Expert, Guru on Ninja. Even the discourse around the value of job descriptions like that has taken over the Social Media conversation over the years. I've been... Read more
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December 14, 2011 4:23 PM
Getting Over The Lazy tagged “Traditional Media”
How will brands and agencies adapt? You wind up seeing/reading a lot of content online around this time year that speaks to the coming years and what brands and agencies should expect in terms of disruptions, predications, new channels and... Read more
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December 13, 201112:11 PM
How to Recover From Social Media Blunders tagged “Traditional Media”
Brands and popular individuals have done a great job of mucking up their reputation via Social Media. It's something that is not going to end anytime soon, either (sadly). Whether it's a Weinergate or Kenneth Cole choosing a bad time... Read more
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