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Traditional Marketing

November 21, 201210:42 PM

In The Trust Economy, Marketers Are Bankrupt tagged “Traditional Marketing”

It's getting ugly for marketers. Too bad, because marketing is just starting to get good. We have a major issue with marketing and it needs to get solved soon if our future it to be as bright as we hope.... Read more

By Mitch Joel


November 9, 2012 8:36 PM

Success And The Art Of Being A Self-Starter tagged “Traditional Marketing”

Who is going where in the marketing world? Every week, the marketing industry trade publications highlight the comings and goings of the people in our industry. Some love this information because it provides a level of gossip, others simply like... Read more

By Mitch Joel


August 9, 201211:20 PM

Marketing Is Dead tagged “Traditional Marketing”

It's a great blog headline that will get a lot of attention, right? The Harvard Business Review had a blog post today titled, Marketing Is Dead, written by Bill Lee. Beyond the irony that Lee used a traditional marketing tactic... Read more

By Mitch Joel


March 7, 2012 9:51 PM

The Do Not Track Button tagged “Traditional Marketing”

What kind of experience do you want? Marketers have abused the anonymity of IP addresses for too long and now consumers (and journalists) are fighting back... and they're fighting mad. Everything you say and do online can and is being... Read more

By Mitch Joel


August 19, 2011 3:39 PM

Don't Quit... Yet tagged “Traditional Marketing”

Are you thinking of quitting Twitter or Facebook or Blogging? Google + is getting a lot of attention lately. The people that are really enjoying it are now considering quitting Facebook and Twitter for it. It's hard to say where... Read more

By Mitch Joel


April 21, 2011 9:15 PM

What Do You Call This Thing? tagged “Traditional Marketing”

I'm at a loss for words. Years ago, my business partners and I at Twist Image decided to define the work we do as "Digital Marketing." The thought was, so long as a brand is leveraging technology to either develop... Read more

By Mitch Joel


April 19, 201112:49 PM

The Drug Of "Next" tagged “Traditional Marketing”

The ability to focus is an ability laden with complexity. I'm staring at my iPhone 3GS and wondering why I didn't bite the bullet and get an iPhone 4. Because I didn't line-up for an iPhone 4 and waited so... Read more

By Mitch Joel


March 17, 201110:15 PM

Being Digital tagged “Traditional Marketing”

How does a Marketing Professional (or any media professional) bridge the gap between the traditional marketing channels to where we're at now? There is an opportunity now for marketing and media professionals to cross the digital divide. To better understand... Read more

By Mitch Joel


October 1, 201010:15 PM

The Web Has Failed Advertising tagged “Traditional Marketing”

Think about this: the Web has failed advertising. Hasn't it? This was the question Marketing Magazine asked yesterday following an Advertising Week session titled, Digital Publishing in the Age of Engagement, that took place on Wednesday in New York City. The... Read more

By Mitch Joel


February 27, 2010 9:11 PM

Are Brands Really "On" Twitter? tagged “Traditional Marketing”

Are brands doing the right thing when they join Twitter and get involved? It's a tough question to answer. One person's "right way" is another person's "wrong way." An example I am fond of repeating is that of a company... Read more

By Mitch Joel


July 14, 2009 9:38 PM

Where The Marketing Budgets Are Going tagged “Traditional Marketing”

"Traditional Marketing Budgets Lose to Interactive." That was the title of the news item from MediaPost's Research Brief today. "According to Forrester Research, reported by Richard H. Levey at Directmag.com, 60% of marketers surveyed will increase their interactive marketing budgets... Read more

By Mitch Joel


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