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Entries tagged with “
Traditional Advertising
”January 11, 2012 3:59 PM
What Is Your Marketing Trying To Do? tagged “Traditional Advertising”
The quick answer is: sell more. We can talk about building brand affinity, loyalty programs, engaging the consumers and all of the other stuff, but if your marketing is not driving sales, it is failed and flawed. Sorry. We can... Read more
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January 10, 2012 1:51 PM
Drunk On The Social Media Kool-Aid tagged “Traditional Advertising”
It's hard not to hit a like button and come across a Social Expert, Guru on Ninja. Even the discourse around the value of job descriptions like that has taken over the Social Media conversation over the years. I've been... Read more
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January 5, 2012 2:17 PM
Scenes From The Frontlines tagged “Traditional Advertising”
A post Christmas story that is worthy of your attention... I was in the market for luggage. Not the usual business travel, but a luggage set for the family. We decided that we were looking to invest to get something... Read more
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October 20, 2011 9:12 PM
The Moment You've All Been Waiting For... tagged “Traditional Advertising”
When will Digital Media take over from television as the number one medium of choice by marketers? According to the MediaPost news item, Digital Approaches Tipping Point, Narrows Ad Agency Gap To Just One, published today, we are on the... Read more
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September 2, 2011 3:52 PM
Getting The Social Customer To Buy tagged “Traditional Advertising”
Shopping is a social act. We'd like to think that it's the perfect fit for Social Media. Is it? Between us friends, I've shifted and changed my presentations on Digital Marketing in the past few months. It has moved away... Read more
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January 30, 2011 6:33 AM
What A CMO Wants. What A CMO Needs. tagged “Traditional Advertising”
What a CMO wants and what a CMO needs may not be what a CMO can get (just yet). Being a Chief Marketing Officer is no easy gig. Recent studies in North America have found that a CMO lasts between... Read more
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September 21, 201010:07 PM
Big Talk. Small Acts tagged “Traditional Advertising”
If you're going to do anything in Marketing, is it more important to focus on "how many?" people you put your message in front of or "who?" you put your message in front of? You can see this as the... Read more
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September 7, 201011:52 PM
The Era Of Trepidation tagged “Traditional Advertising”
How often do you think about the future of Marketing? It's an interesting question to think about. To ponder. To speculate. In the past, I've made note that I do not consider myself a Futurist (as some have called me),... Read more
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May 18, 2010 9:02 PM
The Last Mile Of Marketing: Listening At The Point Of Need tagged “Traditional Advertising”
There is still a strong (and growing) argument for the power of search, online social networks and how they beat traditional advertising to the sale. In the past few months, I've been devouring business books on branding and traditional advertising.... Read more
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May 18, 2010 4:39 PM
The Fuss About Facebook tagged “Traditional Advertising”
You can't poke a person you hardly care about without reading a complaint about Facebook and their changing/evolving privacy issues. This is not a big deal and - on top of that - what did you expect? Facebook can (and... Read more
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March 27, 2010 1:39 PM
Everything Is "With" Not "Instead Of" tagged “Traditional Advertising”
Want to know if the Digital Marketing agency you're working with truly understands the "marketing" part of your business equation? All you have to do is see how well that Digital Marketing agency integrates with everything you're currently doing -... Read more
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October 7, 2009 2:59 PM
No Clicks For You tagged “Traditional Advertising”
The early promise of online marketing was that everything is highly measurable... down to the clicks and transactions that follow the ads, but what happens when the clicks run dry? We're about to find out - exactly - what happens... Read more
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September 22, 200910:24 PM
The Irresponsible Marketer tagged “Traditional Advertising”
When times are tough, what makes more sense: to market to those who are interested in what you're selling or to anyone and everyone in hopes of breaking through? You are never going to catch me arguing that there is... Read more
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September 10, 2009 4:51 PM
From Degrees To Pixels tagged “Traditional Advertising”
It's hard for many to embrace, but it's a reality. Changes in business today are becoming more and more dramatic and pronounced. It's not just something that has been written about in this column for the past year and a... Read more
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July 12, 2009 8:36 AM
The Good Client tagged “Traditional Advertising”
One of the hardest things to do is to choose a Digital Marketing agency. Here's why: In the traditional advertising world, the scales are semi-balanced. You have both client and agency who were both schooled with similar material (education) and... Read more
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May 29, 2009 2:27 PM
When It Comes To Online Social Networks, Maybe We Have It All Wrong tagged “Traditional Advertising”
How many friends do you have? How many people are following you? How many people subscribe to your Blog? What about your Podcast? There has been plenty of talk recently in both online and traditional print publications about "online social... Read more
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May 23, 2009 4:51 PM
6 Steps Towards A New Economy tagged “Traditional Advertising”
As we move out of the recession, we need to be prepared for how business will adapt as companies, once again, start investing and growing their business. The new reality is that the new economy is going to look, feel... Read more
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April 1, 200910:31 PM
Always Remember Marketing Is Not Advertising tagged “Traditional Advertising”
It's not just traditional mass media advertising that is being affected by the economy. It turns out that Web advertising is beginning to show signs of economic woes as well, but make no mistake about it, Digital Marketing is still... Read more
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March 22, 2009 7:05 AM
When The Advertising Slowdown Picks Up tagged “Traditional Advertising”
As things continue to worsen in the advertising marketplace, there does seem to be one glimmer of hope. Can you guess which advertising vertical is going to grow this year? Before we hop into the good news, the hardest hit... Read more
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August 15, 200810:11 AM
How To Prove The Value Of Social Media tagged “Traditional Advertising”
I'm very lucky. I get all kinds of cool emails, direct messages via Twitter and messages on Facebook. People ask the most amazing questions and I feel privileged that they think I might have some kind of answer. I got... Read more
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