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Entries tagged with “
Traditional Advertising
”May 2, 2013 8:38 PM
The Power And Disappointment Of Digital Marketing tagged “Traditional Advertising”
Everything is digital. I've been banging that drum for well over a decade now. At first, it was heresy, then it was wishful thinking and now it is suddenly becoming a reality. You know it's a reality when traditional advertising... Read more
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April 25, 2013 3:59 PM
Marketers, Let Your Egos Go tagged “Traditional Advertising”
What if your ideas didn't matter? For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn't amount to a hill of beans in terms of... Read more
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February 21, 201311:11 AM
The Content Crash tagged “Traditional Advertising”
At what point do consumers push back, unfriend, unfollow, unplus and whatever else? This does not spell the end for social media, but there is a common thought in the digital universe that goes like this: create relevant content and... Read more
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February 7, 2013 9:20 PM
Where Digital Creative Is Different tagged “Traditional Advertising”
It was an interesting question. Recently, a marketing professional with a major brand asked me this question: "typically, we brief the digital marketing team after we have a concept from our advertising agency, is that the wrong way to go... Read more
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February 4, 2013 7:45 PM
The New Digital Experience tagged “Traditional Advertising”
So, which were your favorite Super Bowl ads from this past Sunday? It's the time of the year when brands are glued to their social media analytics to try and decipher if the millions of dollars spent for a thirty-second... Read more
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January 25, 2013 8:20 AM
The Thing About Facebook And Brands tagged “Traditional Advertising”
What should a brand do on Facebook? That question above... the one about brands on Facebook... yesterday, I got that asked that question three times. Yesterday. The pressure that brands feel to make connections on Facebook is tremendous. They're reading... Read more
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January 2, 2013 9:49 PM
The Elusive Digital Promise tagged “Traditional Advertising”
Traditional media is getting it all wrong (again). On December 31st, 2012, MediaPost ran a news item titled, For Traditional Media, Digital Remains Elusive Promise, that looks at the conversion of traditional advertising dollars into digital ones. From the article:... Read more
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December 7, 201210:24 AM
Great Marketing Is Utilitarian tagged “Traditional Advertising”
The pleasures of shopping for food. In any supermarket chain, some things are easy to find. Apples. Milk. Bread. But if you're looking for flaxseeds? Coconut milk? Prunes? Who among us has not felt the stirrings of super-market rage as... Read more
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October 31, 201210:45 PM
The Power Of Imagination tagged “Traditional Advertising”
Another testament to the power of a fully integrated marketing message. I was watching a television commercial for a luxury automobile the other day. It was your typical standard fare as far as car advertisements go. Rolling hills, a beautiful... Read more
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October 5, 2012 8:31 AM
The Truth Behind Branding In The Digital Media Age tagged “Traditional Advertising”
The digital publishers want more from the big brands. If you have been following any of the coverage from Advertising Week, this seems to be the main (and continuous) cry from the digital media sector. There's a feeling that as... Read more
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September 22, 2012 7:51 AM
The Tune-Up Of TV tagged “Traditional Advertising”
How do you define TV? Before a recent flight, I downloaded the BBC television series, Sherlock, from the UK. I bought the series on iTunes. I watched the series on my iPad. There were no commercials. It didn't happen on... Read more
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August 21, 201212:07 PM
The Trouble With Online Advertising tagged “Traditional Advertising”
Is online advertising any good? Last week, DigiDay ran the news item titled, The Ad Contrarian's Reality Check. Bob Hoffman (CEO of Hoffman/Lewis) runs the blog, The Ad Contrarian, and leverages the platform as a place to debunk the over-exuberance... Read more
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August 9, 201211:20 PM
Marketing Is Dead tagged “Traditional Advertising”
It's a great blog headline that will get a lot of attention, right? The Harvard Business Review had a blog post today titled, Marketing Is Dead, written by Bill Lee. Beyond the irony that Lee used a traditional marketing tactic... Read more
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January 11, 2012 3:59 PM
What Is Your Marketing Trying To Do? tagged “Traditional Advertising”
The quick answer is: sell more. We can talk about building brand affinity, loyalty programs, engaging the consumers and all of the other stuff, but if your marketing is not driving sales, it is failed and flawed. Sorry. We can... Read more
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January 10, 2012 1:51 PM
Drunk On The Social Media Kool-Aid tagged “Traditional Advertising”
It's hard not to hit a like button and come across a Social Expert, Guru on Ninja. Even the discourse around the value of job descriptions like that has taken over the Social Media conversation over the years. I've been... Read more
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January 5, 2012 2:17 PM
Scenes From The Frontlines tagged “Traditional Advertising”
A post Christmas story that is worthy of your attention... I was in the market for luggage. Not the usual business travel, but a luggage set for the family. We decided that we were looking to invest to get something... Read more
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October 20, 2011 9:12 PM
The Moment You've All Been Waiting For... tagged “Traditional Advertising”
When will Digital Media take over from television as the number one medium of choice by marketers? According to the MediaPost news item, Digital Approaches Tipping Point, Narrows Ad Agency Gap To Just One, published today, we are on the... Read more
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September 2, 2011 3:52 PM
Getting The Social Customer To Buy tagged “Traditional Advertising”
Shopping is a social act. We'd like to think that it's the perfect fit for Social Media. Is it? Between us friends, I've shifted and changed my presentations on Digital Marketing in the past few months. It has moved away... Read more
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January 30, 2011 6:33 AM
What A CMO Wants. What A CMO Needs. tagged “Traditional Advertising”
What a CMO wants and what a CMO needs may not be what a CMO can get (just yet). Being a Chief Marketing Officer is no easy gig. Recent studies in North America have found that a CMO lasts between... Read more
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September 21, 201010:07 PM
Big Talk. Small Acts tagged “Traditional Advertising”
If you're going to do anything in Marketing, is it more important to focus on "how many?" people you put your message in front of or "who?" you put your message in front of? You can see this as the... Read more
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