By
Search Results
Entries tagged with “
Traditional Media
”February 1, 201211:03 AM
When Traditional Media Fails To Understand New Media tagged “Traditional Media”
Should you be paid to Blog? If you want to create a lightning rod of discourse in the online channels, just ask that question. If you want to make that lightning rod look like a mole hill, ask the same... Read more
Utilities:
January 10, 2012 1:51 PM
Drunk On The Social Media Kool-Aid tagged “Traditional Media”
It's hard not to hit a like button and come across a Social Expert, Guru on Ninja. Even the discourse around the value of job descriptions like that has taken over the Social Media conversation over the years. I've been... Read more
By
Utilities:
December 14, 2011 4:23 PM
Getting Over The Lazy tagged “Traditional Media”
How will brands and agencies adapt? You wind up seeing/reading a lot of content online around this time year that speaks to the coming years and what brands and agencies should expect in terms of disruptions, predications, new channels and... Read more
By
Utilities:
December 13, 201112:11 PM
How to Recover From Social Media Blunders tagged “Traditional Media”
Brands and popular individuals have done a great job of mucking up their reputation via Social Media. It's something that is not going to end anytime soon, either (sadly). Whether it's a Weinergate or Kenneth Cole choosing a bad time... Read more
By
Utilities:
November 15, 201112:05 PM
Is PowerPoint Making Us Stupid? tagged “Traditional Media”
How many mindless presentations have you sat through in business and life? How many numbing slides have you had to endure of pie-charts or ones littered with hundreds of words? How many times have you sat through a presentation where... Read more
By
Utilities:
October 11, 2011 8:34 PM
The "I Like You" Myth tagged “Traditional Media”
What does Social Media really mean to brands? Brands will talk about listening. Brands will talk about using Social Media as an additional channel for their customer service. Brands will tell you that Social Media is all about a conversation.... Read more
By
Utilities:
August 28, 2011 7:27 AM
Why Are More And More Marketers Paying For Blog Posts And Tweets? tagged “Traditional Media”
Simply put: because it's working. As usual, eMarketer comes out with some new data that will - more than likely - rattle some cages (mine included!). From the news item, How Valuable Are Social Media Sponsorships?, published yesterday: "In Q2... Read more
By
Utilities:
August 23, 201111:46 AM
New Media By Design tagged “Traditional Media”
Why is it that the majority of online news sources all look the same? There is no doubt that news as we know it has forever changed because anyone and everyone can report on an incident live and in the... Read more
By
Utilities:
August 18, 2011 4:59 PM
Great Content Is Like Pornography tagged “Traditional Media”
"I know it when I see it." Recently, someone asked me if I could teach them how to create great content. At first glance, a statement like that seems plausible. There are some core pillars of what makes certain pieces... Read more
By
Utilities:
June 24, 2011 8:24 PM
The One Screen World tagged “Traditional Media”
How is your Marketing working in a three screen world? Between us, I never knew if the three screens were traditional media, the Internet and mobile or if it was TV, movie, computers... and now mobile (making it four screens).... Read more
By
Utilities:
March 23, 2011 6:39 AM
On Having A Platform tagged “Traditional Media”
The way any individual can move the needle in their professional career is by having a platform. Part of the dance that many aspiring writers must do to get a major publishing deal is to demonstrate to the publisher that... Read more
By
Utilities:
February 10, 201112:48 PM
The Interactive Imperative tagged “Traditional Media”
Forget everything you read online. Forget about whether or not you should be more engaged on Twitter or Facebook. Forget about The Huffington Post being sold to AOL for $315 milion. Ask yourself this: is your brand really and truly... Read more
By
Utilities:
January 26, 201111:42 AM
Get Paid To Watch YouTube, Play on Facebook And Follow Twitter tagged “Traditional Media”
That's what I tell young people in school these days, when I'm asked to talk about Marketing as a profession. Being a Marketer is not a profession of choice (for most). Most young people enter Marketing after not falling in... Read more
By
Utilities:
January 8, 2011 1:23 PM
Six Links Worthy Of Your Attention #29 tagged “Traditional Media”
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more
By
Utilities:
January 5, 201110:05 PM
The New Journalism tagged “Traditional Media”
Everyone likes a feel good story. It's part of the reason why the latest online viral video sensation is the story of Ted Williams - a homeless Columbus, Ohio man who was a former radio broadcaster. This is an amazing... Read more
By
Utilities:
December 30, 2010 3:09 PM
Content Pays tagged “Traditional Media”
Here's a newsflash: people will pay for content online. You may think that the statement above runs contrary to everything we know about the Internet. From music and the torrents to pay walls at newspapers and magazines. Mostly, the people... Read more
By
Utilities:
December 24, 2010 8:37 PM
Traditional Media Getting New Media Right tagged “Traditional Media”
Cry all you want that traditional media is dead (and/or dying), out of touch or out of date, but it's just not the case. I'm often asked where I find the time to read everything, or where I get inspiration... Read more
By
Utilities:
October 15, 201010:23 PM
The Business Of Content tagged “Traditional Media”
Content is King. It's a saying you've heard countless times... long before Social Media empowered individuals to create and distribute their own content. Content is the new marketing. Whether Marketers are thinking like publishers or whether brands are hiring/working with... Read more
By
Utilities:
September 30, 2010 7:35 AM
The Future Of Blogging Might Surprise You tagged “Traditional Media”
As social media evolves, it's normal that the channels and platforms evolve, too. Some continue to grow in popularity, while others dwindle. One thing is for certain: The Internet is not a fad. This new media is not going away.... Read more
By
Utilities:
September 11, 2010 1:47 PM
Six Links Worthy Of Your Attention tagged “Traditional Media”
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Rednod, GigaOM, Human 2.0, the author of Complete Web Monitoring and Managing Bandwidth:... Read more
By
Utilities:
