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Entries tagged with “

Touch

December 20, 2011 9:57 PM

Where The Consumers Are tagged “Touch”

Consumers are not just people who see media and advertising. In my first business book, Six Pixels of Separation, I recount the story of a friend who was looking to launch a retail endeavor. They were spending countless hours scoping... Read more

By Mitch Joel


June 4, 2011 6:36 PM

Death Of The Teaser Campaign tagged “Touch”

Most brands want to slowly build up a semblance of buzz prior to a big product launch, but that could wind up being a big mistake. Mashable today had a a Blog post today titled, New Batman Clips Tease 'The... Read more

By Mitch Joel


May 19, 2011 9:03 PM

It's Not About The Technology tagged “Touch”

Always remember: it's not about the technology. It's about access. People worry too much about the technology. Forget about the technology (sorry to those of you in IT). Instead, think about the access that the Internet has brought to our... Read more

By Mitch Joel


April 21, 2011 9:15 PM

What Do You Call This Thing? tagged “Touch”

I'm at a loss for words. Years ago, my business partners and I at Twist Image decided to define the work we do as "Digital Marketing." The thought was, so long as a brand is leveraging technology to either develop... Read more

By Mitch Joel


March 17, 201110:15 PM

Being Digital tagged “Touch”

How does a Marketing Professional (or any media professional) bridge the gap between the traditional marketing channels to where we're at now? There is an opportunity now for marketing and media professionals to cross the digital divide. To better understand... Read more

By Mitch Joel


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