By
Search Results
Entries tagged with “
Tom Peters
”May 7, 2013 9:11 PM
CTRL ALT Delete - The Ultimate Business Reboot Audiobook Sweepstakes tagged “Tom Peters”
Want to change the way you think about business forever? On May 21st, 2013 my second business book, CTRL ALT Delete, will be published. The question this book asks is simple: do you want to employable in the next five... Read more
Utilities:
December 6, 201211:26 AM
Business Should Motivate You tagged “Tom Peters”
I was thinking about this (a lot) the other day... I had to review some edits for my new book, CTRL ALT DEL (out in May 2013), and I realized that I had written about a similar thought as I... Read more
By
Utilities:
November 27, 2012 6:31 PM
The Future Of Iconic Brands tagged “Tom Peters”
In the real-time Web, the value of branding could become a game of diminishing returns. A friend recently told me that he's nervous about Apple and their ability to deliver products that people can't get enough of. It seems like... Read more
By
Utilities:
November 20, 201212:28 PM
Two Steps To Success tagged “Tom Peters”
How well are you planning for success? It was the late nineties when I took on a marketing position at Airborne Entertainment. The company's vision was to deliver big content on little screens. Yes, nearly a decade ago when all... Read more
By
Utilities:
May 4, 201211:59 AM
Dear Tom Peters tagged “Tom Peters”
Dear Tom, It has been a while since we last did an event together, but I was just thinking of you yesterday and I felt compelled to write you this note. I don't think I ever told you this,... Read more
By
Utilities:
April 5, 2012 8:02 AM
Watching Me Blog tagged “Tom Peters”
Blogs are one of the most valuable marketing tools ever created. I believe that. I don't just say it. I mean it by walking the talk. I started blogging in September 2003, and since then I have written almost three... Read more
By
Utilities:
December 13, 201112:11 PM
How to Recover From Social Media Blunders tagged “Tom Peters”
Brands and popular individuals have done a great job of mucking up their reputation via Social Media. It's something that is not going to end anytime soon, either (sadly). Whether it's a Weinergate or Kenneth Cole choosing a bad time... Read more
By
Utilities:
December 12, 2011 9:49 PM
Force And Friction tagged “Tom Peters”
The more actions you force on the consumer, the more friction you cause. There was talk a awhile back about forcing people to give up their email address to have access to content. I've seen this executed many ways. In... Read more
By
Utilities:
September 29, 201110:25 PM
What Does Eight Years Of Blogging Get You? tagged “Tom Peters”
Eight years ago on this day in 2003, I started Blogging. Here's some basic info about what has transpired in eight years here at the Six Pixels of Separation Blog: over 2700 Blog entries, over 20,000 comments and over 270... Read more
By
Utilities:
March 30, 201111:43 PM
Business Social Media tagged “Tom Peters”
Social Media has some funny quirks. On one hand, it's about connecting, building rapport, establishing yourself as a recognized authority, learning, growing and sharing... and most of the content you find from those trying to do those exact things are... Read more
By
Utilities:
December 21, 2010 3:51 PM
The Pillars Of Killer Content tagged “Tom Peters”
Brands (and individuals) often struggle with how to create killer content. Since the mid-eighties, I have been looking at all types of content from a professional perspective. Beyond being salacious (more on that here: The Secret To Getting Attention) and... Read more
By
Utilities:
November 2, 2010 9:18 PM
The Little Big Things tagged “Tom Peters”
How often do you really stop to think about the little stuff. It's all the little stuff... and how it adds up that counts most. When best-selling business book author, Tom Peters, announced that his book was going to be... Read more
By
Utilities:
August 30, 2010 8:01 AM
The Gentle Art Of The Retweet tagged “Tom Peters”
As Twitter evolves and grows, the etiquette and "rules" change, morph and evolve along with it. Recently, a very influential person on Twitter sent me a direct message saying that they were insulted because I had thanked a few people... Read more
By
Utilities:
August 14, 2010 5:05 PM
People Pay For Value - Their Value, Not Yours tagged “Tom Peters”
Why do so many products, services and brands grapple with such a very basic concept: people pay for value. But, it's their perceived value and not the value you assign to it. Newspapers aren't dying. People are just buying them... Read more
By
Utilities:
June 10, 2010 2:17 PM
The iPhone Of The Future tagged “Tom Peters”
How many articles can one person read about another newer version of the Apple iPhone? Apple head honcho Steve Jobs launched the iPhone 4G this week in San Francisco at the Apple Worldwide Developers Conference. This is the fourth generation... Read more
By
Utilities:
April 20, 2010 3:04 PM
People Should Not See Marketing tagged “Tom Peters”
If Marketing is doing its job, Marketing should be invisible to the consumer. That sentence would have never made any semblance of sense in the days when mass media advertising ruled the Marketing landscape. As we transition out of one... Read more
By
Utilities:
March 12, 2010 8:51 PM
Boring Brands tagged “Tom Peters”
There is no trick or luck in being successful. In fact, success can be created and summed up in two words: be remarkable. Easier said than done, right? Whether it's being a musician, selling helicopters or developing the next online... Read more
By
Utilities:
December 31, 200911:43 AM
Six New Business Books For 2010 tagged “Tom Peters”
The face of reading took a dramatic turn during this holiday season, and we're not just talking about those of us who have seen the stack of books next to our nightstand continue to rise as the gifts flow in.... Read more
By
Utilities:
December 23, 200910:09 PM
The Changing Face Of Social Media Marketing tagged “Tom Peters”
2009 was a big year for Social Media Marketing. 2010 is going to be a bigger year for Social Media Marketing. It's also going to be a very different year. That was the overall theme of the news item, Social... Read more
By
Utilities:
October 21, 200910:03 PM
6 Ways To Look At Negative Feedback tagged “Tom Peters”
What happens when people do say bad things about you (or your company)? This is - without question - one of the primary reason many companies avoid the conversation that takes place in the Digital channels. It's the exact same... Read more
By
Utilities:
