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Time Spent

June 17, 201511:42 PM

Time Spent Is The New Impression tagged “Time Spent”

Engagement just got a whole lot more interesting. Facebook made a major update and announcement this week. They're going to tweak their algorithm based on how long a user looks at a piece of content. It's something that marketers need... Read more

By Mitch Joel

Utilities:


May 28, 201511:48 PM

Where Consumers Spend Their Time Is Where Advertisers Should Spend Their Money tagged “Time Spent”

This was the argument that was debated over twenty years ago. Why do we have to keep having the same argument? We love dogma, don't we? Yesterday, Mary Meeker (from Kleiner Perkins Caufield and Byers) did her thing. And, "her... Read more

By Mitch Joel

Utilities:


April 21, 201511:34 PM

Your Streaming Live Brand tagged “Time Spent”

It's a race to see which brands will be first on Periscope (or Meerkat). This is nothing new. It happens all of the time. Some brands really do embrace an early-adopter ethos and score big earned media points by doing... Read more

By Mitch Joel

Utilities:


August 28, 2013 3:40 PM

7 Reasons Why Marketers Should Be Twerking Miley Cyrus tagged “Time Spent”

Talk about a whole bunch of keywords in a headline that I never thought that I would ever write. But, here we are! When cultural moments like Miley Cyrus at the Video Music Awards happen, we can't help but stop... Read more

By Mitch Joel


August 31, 2012 1:31 PM

The Problem With Time Spent tagged “Time Spent”

How long do people engage with your media and content? This is the question that publishers must answer to media companies. Why? The longer people spend with a media property, the better it is for the brand, right? Not always.... Read more

By Mitch Joel


April 24, 2010 8:02 PM

Viral Videos Still Work tagged “Time Spent”

As the popularity of YouTube and other online video destinations grows, something made me think that the concept of a "viral video sensation" would dissipate. Boy, was I wrong. If you think about it, YouTube continues to grow (both in... Read more

By Mitch Joel


November 14, 2009 3:11 PM

The Trigger Finger tagged “Time Spent”

If the way in which we use the Internet (and mobile) is so different from traditional media, the advertising is going to have to change. How many times have you found yourself sitting in front of the television, watching a... Read more

By Mitch Joel


May 29, 2009 2:27 PM

When It Comes To Online Social Networks, Maybe We Have It All Wrong tagged “Time Spent”

How many friends do you have? How many people are following you? How many people subscribe to your Blog? What about your Podcast? There has been plenty of talk recently in both online and traditional print publications about "online social... Read more

By Mitch Joel


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