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Three Screen

August 20, 201312:25 PM

Is Smart Marketing An Oxymoron? tagged “Three Screen”

We need to forget about the idea of mobile marketing and start focusing on smart marketing. In my second business book, CTRL ALT Delete, I lay out the case for the one screen world. It's not about three screens (TV,... Read more

By Mitch Joel


September 29, 2012 3:49 PM

Just Another Screen tagged “Three Screen”

Is TV becoming just another screen? In my next book, CTRL ALT DEL (out in May 2013), there is an entire chapter titled, The One Screen World. In it, I make the argument that the only screen that matters is... Read more

By Mitch Joel


June 24, 2011 8:24 PM

The One Screen World tagged “Three Screen”

How is your Marketing working in a three screen world? Between us, I never knew if the three screens were traditional media, the Internet and mobile or if it was TV, movie, computers... and now mobile (making it four screens).... Read more

By Mitch Joel


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