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The Mirror Test

July 9, 2012 7:33 PM

Is Your Business All About the Product? Or the People? tagged “The Mirror Test”

There is a major shift in business focus that is under way. Digital media has forced businesses to change. Dramatically. This is nothing new. What's interesting is that we're seeing two, distinct, breeds of business being born: Product Focused. The... Read more

By Mitch Joel


May 27, 2011 8:55 PM

Tension As Motivation tagged “The Mirror Test”

If we're not creating tension as a Marketing Professional, then what are we doing? Jeffrey Hayzlett (the former CMO of Kodak, the author of the best-selling business book, The Mirror Test, and celebrity CMO) said this today at the CMA National... Read more

By Mitch Joel


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