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The Internet Of Things

January 17, 2014 8:01 PM

What A Three Billion Dollar Company Looks Like tagged “The Internet Of Things”

Who is Tony Fadell? He has had many successes. Prior to January 14th, 2003 most people knew Fadell as the person that Apple called in 2001 to help design a MP3 player that would work with their iTunes platform, because... Read more

By Mitch Joel

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December 10, 201311:51 PM

The Porous Web tagged “The Internet Of Things”

Are we close to the end of owned media? When we think of a solid marketing mix (from a promotional perspective), there is no doubt that brands need to now find balance in a world where paid media (buying ads)... Read more

By Mitch Joel


November 25, 201311:40 PM

Forget Snakes On A Plane, We're About To Get Talking On A Plane tagged “The Internet Of Things”

Every morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening... Read more

By Mitch Joel

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October 30, 2013 7:20 AM

What Keeps The Chief Marketing Officer Awake At Night? - Part 3 tagged “The Internet Of Things”

Is Gartner right about Chief Marketing Officers spending more on IT than the Chief Information Officer in the coming years? A very senior Chief Marketing Officer at one of the largest telecommunications companies in North America leaned over my shoulder... Read more

By Mitch Joel


October 9, 2013 7:25 PM

When Things Get Weird tagged “The Internet Of Things”

You know the moment... when things get weird? Technology is about to get even more interesting. As more and more appliances and devices get connected, coupled with wearable technology making some serious headway, it's bound to get as weird as... Read more

By Mitch Joel

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September 6, 201310:58 AM

The Marketing Of Things tagged “The Internet Of Things”

We put brands on everything. Think about it this way: we put brands on everything and we're putting the Internet into everything. It's true. Brands will put their name on baseball stadiums, water bottles, the bottom of that plastic bin... Read more

By Mitch Joel


June 14, 201311:12 AM

The New Convergence tagged “The Internet Of Things”

This is not about media convergence. It's about something bigger. Things change. Things change so fast that sometimes, it's hard to see it. We tend to think about our businesses and our lives in terms of keeping up with change.... Read more

By Mitch Joel


February 19, 2013 2:35 PM

The Future of Media Is Beyond The Screen tagged “The Internet Of Things”

Advertising traditionally serves a traditional purpose. Television, radio, print, out-of-home, Internet and mobile devices all have components of advertising that acts, smells and feels the same. It either interrupts your content experience or wraps itself around it. You can look... Read more

By Mitch Joel


February 8, 2013 9:23 PM

The Making Of Stuff tagged “The Internet Of Things”

It's time to push beyond digital. Most of the stuff that I blog about (or create) is not physical. Digital marketing is very real, but it's very digital. It's the stuff a consumer sees on a screen. We tend to... Read more

By Mitch Joel

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January 10, 2013 7:49 AM

Robots And Makers And Drones... Oh My! tagged “The Internet Of Things”

Something new about something new. At the beginning of this year, I started a new blog. Shhh, don't tell anyone ;) It's true. It's on tumblr and it's called: We, Robots. It's not a blog like Six Pixels of Separation... Read more

By Mitch Joel


January 8, 2013 9:01 AM

The Future Of Marketing: You Connected To Your Toaster tagged “The Internet Of Things”

What can media do? I was driving on the highway and spotted a billboard. It was your average, run of the mills, type of billboard. It could have been for a local restaurant, something from the tourism council, a car... Read more

By Mitch Joel


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