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The Four Ps

March 24, 201611:24 PM

A More Elegant Question About Pricing tagged “The Four Ps”

What's this thing worth? Pricing has always been a fascinating area of interest. While many are quick to dismiss the merits of The Four Ps, and their current value in the marketing equation, I'm less quick to toss them aside.... Read more

By Mitch Joel


August 10, 201110:10 PM

Don't Forget About Marketing tagged “The Four Ps”

It's commonplace to hear non-Marketers give advice like "forget about marketing" to up and coming businesses. This is a big mistake. This is a stupid mistake. This is advice being given by people who don't even know and/or understand what... Read more

By Mitch Joel