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The Dark Knight Rises

August 24, 2012 8:20 PM

Is The Next New Digital Thing Something Physical? tagged “The Dark Knight Rises”

Virtual goods are one thing. Brands are still stuck on the physical. My mind went wandering. I was reading the Gadgetwise blog on The New York Times and came across the news item, Batman's New Perch Above Gotham: Your iPad.... Read more

By Mitch Joel


June 4, 2011 6:36 PM

Death Of The Teaser Campaign tagged “The Dark Knight Rises”

Most brands want to slowly build up a semblance of buzz prior to a big product launch, but that could wind up being a big mistake. Mashable today had a a Blog post today titled, New Batman Clips Tease 'The... Read more

By Mitch Joel


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